HackerOne Organic Growth Opportunities

Create an action-oriented guide for every high and critical CVE published. These pages will provide immediate, actionable remediation steps, backed by real-world data, capturing traffic from security teams during active incident response.

Example Keywords

• "CVE-2024-12345 remediation"
• "how to fix CVE-2023-xxxxx"
• "exploit CVE-2022-xxxx mitigation steps"
• "CVE-2024-xxxxx patch guide"

Rationale

Every time a major vulnerability is disclosed, security teams worldwide search for immediate remediation guidance. By programmatically creating a detailed, authoritative playbook for each CVE, HackerOne can become the go-to resource during these high-urgency moments, capturing high-quality traffic and demonstrating its expertise.

Topical Authority

HackerOne's platform hosts thousands of real-world exploit write-ups (Hacktivity) and triage data, giving it unparalleled authority on vulnerability remediation that competitors cannot match. Existing backlinks from security researchers further strengthen its topical authority around vulnerabilities.

Internal Data Sources

Utilize triage notes, proof-of-concept snippets (sanitized), and median time-to-patch data from the HackerOne platform. This data can be enriched by pulling CVSS vectors and descriptions from the public NVD API to provide comprehensive context.

Estimated Number of Pages

6,000+

Develop static risk scorecards for the top 5,000+ open-source packages across major repositories like npm, PyPI, and Maven. These pages will serve as a critical due-diligence resource for developers and DevSecOps teams evaluating component security.

Example Keywords

• "is [package-name] secure"
• "[package-name] vulnerabilities 2024"
• "[package-name] security best practices"
• "security audit for [package-name]"

Rationale

Developers constantly vet open-source libraries before including them in projects. An index that provides a clear security score, known vulnerabilities, and bounty data for each package would attract a massive, continuous stream of developer traffic, positioning HackerOne as an essential tool in the software supply chain.

Topical Authority

HackerOne already manages major open-source bug bounty programs (e.g., Internet Bug Bounty, NodeJS, curl), giving it unquestioned authority and credibility in the OSS security space. This play directly leverages that established reputation.

Internal Data Sources

Leverage internal data on the number of unresolved reports for each OSS project, time-to-disclosure metrics, and CVSS distribution from HackerOne-managed programs. This provides a unique risk signal that tools like Snyk or GitHub Advisories do not have.

Estimated Number of Pages

5,000+

Generate security scorecards for thousands of SaaS vendors, answering the common question, 'Is [Vendor] secure?'. These pages will consolidate public and proprietary trust signals, becoming a key resource for procurement and security teams during vendor evaluation.

Example Keywords

• "[vendor] security review"
• "[vendor] pentest report"
• "is [vendor] SOC 2 compliant"
• "[vendor] vulnerability disclosure policy"

Rationale

Third-party risk management is a critical function for all businesses. Buyers research the security posture of their vendors before signing contracts. Creating a centralized repository of security scorecards captures this extremely high-intent traffic at the exact moment of decision-making.

Topical Authority

With over 2,500 vendors already running programs on its platform, HackerOne has unique, primary-source data on the security maturity of a huge portion of the SaaS market. This play turns that proprietary asset into a public-facing traffic magnet.

Internal Data Sources

Use HackerOne platform data to show if a vendor has a public VDP or bug bounty program, their reward ranges, and median response times. A 'Verified by H1' flag can be used for vendors whose pentests are performed by HackerOne, adding a powerful, unique trust signal.

Estimated Number of Pages

4,000+

Build a comprehensive library with a dedicated page for every MITRE ATT&CK technique, illustrated with real-world exploit examples. This resource will serve both offensive (red team) and defensive (blue team) security professionals who use the ATT&CK framework for daily operations.

Example Keywords

• "T1059 exploit examples"
• "prevent T1566.002 phishing"
• "MITRE [technique-ID] detection rules"
• "how to test for T1190"

Rationale

The MITRE ATT&CK framework is the industry standard for describing attacker behaviors. While the official site is descriptive, it lacks real, in-the-wild exploit code. By providing sanitized proof-of-concept snippets, HackerOne can create a more practical and valuable resource that security practitioners will reference constantly.

Topical Authority

HackerOne's Hacktivity feed contains over 200,000 disclosed vulnerability reports that can be mapped to ATT&CK techniques. This allows for the creation of a library filled with authentic examples, something no competitor or generic security blog can replicate.

Internal Data Sources

Mine Hacktivity reports for sanitized payload fragments and attack narratives for each technique. Supplement this with aggregated data on bounty payouts and average detection times per technique to show real-world impact and priority.

Estimated Number of Pages

731+

Create a series of pages that benchmark bug bounty payouts for different vulnerability types across various industries and regions. This play directly answers a key question for both hackers and companies: 'What is a fair price for this bug?'.

Example Keywords

• "bug bounty payout for SQL injection"
• "average bug bounty reward fintech"
• "bug bounty price list 2024"
• "critical RCE bounty amount"

Rationale

Pricing and budgeting are universal challenges in the bug bounty space. By publishing anonymized, aggregated payout data, HackerOne creates an invaluable and entirely unique resource. This builds a powerful data moat, attracting both sides of the marketplace (hackers and customers) and reinforcing HackerOne's position as the market leader.

Topical Authority

As the largest bug bounty platform, HackerOne holds the world's most extensive private dataset on bounty amounts. No competitor or third party can replicate this data, giving HackerOne absolute authority on the topic of vulnerability pricing.

Internal Data Sources

Use anonymized reward tables from millions of resolved reports, segmented by CWE, CVSS severity, industry (NAICS), geography, and program maturity. The HackerOne Insights API can provide the raw data for generating these benchmark pages.

Estimated Number of Pages

1,200+

Improvements Summary

Consolidate duplicate URLs, expand and optimize core and VRP pages for target keywords, and strengthen internal linking to the /bug-bounty-programs hub. Add comparison tables, trust elements, and new content formats to address content gaps and improve search visibility.

Improvements Details

Key tasks include merging www and non-www URLs, updating main and VRP pages with primary and secondary keywords like 'bug bounty programs', 'best bug bounty programs', and 'Amazon bug bounty program', and expanding content to cover comparison, ROI, and industry-specific use cases. Implement structured data, add FAQ and breadcrumb schema, improve internal links with exact-match anchors, and launch new assets such as a cost calculator and industry landing pages. Technical improvements target page speed and schema markup, while digital PR will drive topical backlinks.

Improvements Rationale

These actions address cannibalization, thin content, and weak internal linking that currently limit rankings for high-value keywords. By aligning content with user intent, filling competitive gaps, and improving technical SEO, the site can move key pages from mid-page-2 to top-5 positions, increase organic traffic, and drive more demo requests from qualified visitors.