Harvard Business Impact Enterprise Organic Growth Opportunities

This play creates a definitive library of AI prompts for common leadership tasks, positioning harvardbusiness.org as a first-mover in the AI-for-leaders niche. It captures rapidly growing search traffic from managers seeking practical ways to use generative AI tools like ChatGPT and Gemini in their daily work.

Example Keywords

• “prompt for giving constructive feedback chatgpt”
• “ai prompt for leadership meeting agenda”
• “best prompts to coach an underperformer”
• “generative ai prompts for project planning”

Rationale

As leaders increasingly adopt AI, there is a massive, unmet demand for expert-vetted prompts that ensure high-quality, responsible outputs. This play directly addresses that need, capturing high-intent users looking for immediate, practical solutions and funneling them toward HBP's AI-focused leadership courses.

Topical Authority

Harvard Business Impact is already publishing research on AI fluency and has a course on “Leading with Generative AI.” This play solidifies that authority by providing tactical, value-add tools, proving HBP doesn't just talk about AI theory but helps leaders apply it.

Internal Data Sources

Leverage prompt engineering guidelines from the Harvard ManageMentor “Leading with Generative AI” course. Use proprietary facilitation scripts and faculty-vetted “gold standard” answer snippets as a basis for creating unique, effective prompts.

Estimated Number of Pages

480+

This play establishes a library of post-mortem analyses on major corporate leadership failures, from Enron to Nokia. It attracts leaders and L&D professionals seeking to learn from others' mistakes, a core tenet of the case study method that is synonymous with the Harvard brand.

Example Keywords

• “leadership failure case study enron”
• “why nokia strategy failed leadership”
• “case study vw dieselgate culture”
• “theranos leadership breakdown analysis”

Rationale

Searches for business failures are evergreen and spike when a company is in the news for negative reasons. By providing structured, insightful analysis, HBP can capture this high-intent traffic from users looking to avoid similar pitfalls in their own organizations, creating a natural lead-in to HBP's preventative training solutions.

Topical Authority

Harvard's brand is built on the case study method, giving it unparalleled credibility to dissect business failures. This play leans directly into that core strength, creating a library of content that no competitor can replicate with the same level of authority.

Internal Data Sources

Utilize the vast archive of unpublished HBS case notes and teaching plans. Transcribe faculty lectures and interviews on historical business failures to extract unique insights and direct quotes that make the content differentiated and authoritative.

Estimated Number of Pages

300+

This play creates actionable implementation guides for popular business and leadership books, such as 'Dare to Lead' or 'Measure What Matters'. It captures traffic from leaders who have just finished a book and are searching for concrete next steps to apply the concepts in their teams.

Example Keywords

• “dare to lead implementation guide”
• “turn the ship around summary for managers”
• “measure what matters OKR rollout plan”
• “good to great action plan”

Rationale

The search volume for popular business books is immense and long-lasting. This play cleverly piggybacks on that existing traffic, acting as a bridge between the inspiration a reader gets from a book and the structured learning programs HBP offers to make change happen.

Topical Authority

As a premier publisher of business ideas, HBP is uniquely positioned to comment on and extend the concepts in other works. This demonstrates thought leadership and an understanding of the entire business canon, not just its own publications.

Internal Data Sources

Use licensed excerpts from Harvard Business Review articles that relate to the book's topics. Incorporate insights from HBP client case stories where similar ideas were successfully implemented, and leverage original interviews with authors where available.

Estimated Number of Pages

400+

This strategy involves creating dedicated landing pages for leadership development within specific industries, such as healthcare, finance, or manufacturing. These pages address the unique challenges and capability needs of each sector, attracting high-intent buyers looking for tailored solutions.

Example Keywords

• “healthcare leadership development program”
• “leadership training for engineers”
• “retail frontline manager training”
• “financial services succession planning”

Rationale

Buyers in specialized industries search for solutions that understand their world. Generic leadership content doesn't resonate, creating a significant gap that competitors like CCL are already exploiting. This play closes that competitive gap by speaking the buyer's language and aligning HBP's offerings with their specific pain points.

Topical Authority

While the domain has broad authority in leadership, it lacks depth in industry-specific applications. This play builds that topical authority by creating a matrix of content that demonstrates expertise across all key business sectors, leveraging HBP's vast experience with enterprise clients.

Internal Data Sources

Use internal client stories and case study PDFs, tagged by industry. Pull proprietary data from HBP research reports (e.g., Global Leadership Development Study) and filter it by sector to provide unique benchmarks and insights on each page.

Estimated Number of Pages

450+

This play creates in-depth explainers for hundreds of leadership, management, and strategic frameworks, from the SCARF model to Cynefin. It targets educational searches from students, managers, and consultants seeking to understand and apply these powerful mental models.

Example Keywords

• “SCARF model leadership”
• “Cynefin decision making framework”
• “what is the ladder of accountability”
• “jobs to be done framework explained”

Rationale

Frameworks are the building blocks of business education and are evergreen search topics. By creating the most comprehensive and authoritative library of these models, HBP can capture a massive volume of top-of-funnel traffic, build authority, and guide users toward its courses that teach these frameworks in depth.

Topical Authority

HBP's academic and research-based brand is the perfect foundation for owning this topic. The domain already ranks for a few frameworks like the 'Ladder of Inference,' proving the concept works. This play scales that success across hundreds of other models.

Internal Data Sources

Leverage faculty slide decks, HBR articles, and case discussion notes as the foundation for the content. Create downloadable worksheets or simple templates based on these internal documents to provide an immediate value-add and capture leads.

Estimated Number of Pages

350+

Improvements Summary

Consolidate related leadership development content into a unified cluster, optimize on-page elements for high-value keywords, and strengthen internal linking between pillar and support pages. Expand content with targeted blog posts, case studies, interactive tools, and HTML versions of PDFs to capture long-tail search demand.

Improvements Details

Key tasks include rewriting H1/H2s and meta titles with exact-match keywords like 'leadership development programs' and 'leadership development plan', expanding the pillar page to cover the full LDP lifecycle, and adding FAQ schema for long-tail queries. Internal links will be added from product pages and between cluster articles, while orphaned PDFs will receive indexable HTML landing pages. New assets such as curriculum templates, assessment tools, and case studies will target specific keyword gaps and drive conversions.

Improvements Rationale

These improvements address low current keyword coverage and weak internal linking, which are limiting organic visibility and traffic. By clustering content, optimizing for both head and long-tail terms, and making key resources more accessible, the site can move from page 2 to page 1 for priority keywords and increase traffic share. This approach also supports higher conversion rates and strengthens topical authority in leadership development.