Hasbrook & Hasbrook Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- Ranking for 5.8k keywords but only generating 1.1k monthly organic visits, with a relatively low authority score of 26
- Car accident lawyer pages drive highest traffic (20%), followed by window tint laws (19%) and car seat regulations (8%)
- Top keywords are location-specific legal terms like "oklahoma city car accident attorney" (1,300 monthly searches) and practice area terms
Growth Opportunity
- Significant gap between keyword rankings and traffic conversion - 5.8k keywords generating only 1.1k visits suggests optimization needed
- Strong topical relevance in auto accidents (40% of traffic) provides foundation for expansion into other practice areas
- 15k backlinks from 1.1k referring domains shows link building momentum that can be leveraged
Assessment
Current performance shows strong topical authority in auto accident law but underperforming traffic relative to keyword rankings. Data suggests systematic opportunity to optimize existing content and expand into additional practice areas through AirOps-powered content creation. Focus on converting existing rankings into traffic while building out comprehensive coverage of legal topics.
Competition at a Glance
Analysis of 2 direct competitors shows oklahomalawyer.com currently ranks 3rd in organic search performance, generating 1,095 monthly organic visits despite having the highest number of ranking keywords at 5,827.
Market leader Dan Davis Law generates 2,648 monthly organic visits from 2,146 keywords, while second-place Abel Law Firm achieves nearly identical traffic with 2,636 visits from 2,602 keywords. This represents a significant gap, with competitors generating over 2.4x more organic traffic despite ranking for fewer keywords.
The competitive landscape shows high commercial intent with CPCs ranging from $40-134 for key legal terms, particularly in practice areas like car accidents and personal injury. Geographic coverage across Oklahoma markets including Tulsa, Norman, and OKC appears to be a crucial factor in competitor success, with strong rankings for location-specific search terms.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Create comprehensive legal guides for every major accident hotspot in Oklahoma, including intersections, highways, and rural roads. Pages will include accident statistics, common causes, safety tips, and specific legal guidance for each location.
Example Keywords
- "Accidents on I-35 Oklahoma legal guide"
- "Most dangerous intersections Oklahoma City claims"
- "Highway 75 Tulsa accident lawyer advice"
- "Oklahoma turnpike crash statistics legal help"
Rationale
Location-specific accident content captures high-intent users actively searching for information about specific crash sites. This hyper-local approach fills a significant content gap in the legal market.
Topical Authority
The firm's extensive experience with local accident cases provides unique insights into specific location-based hazards and legal considerations.
Internal Data Sources
Leverage anonymized case data, local court records, and partnerships with transportation departments for accurate statistics.
Estimated Number of Pages
1,000+ (covering major roads, intersections, and accident-prone areas across Oklahoma)
Develop an extensive encyclopedia covering all aspects of personal injury law specific to Oklahoma, including detailed definitions, case studies, and legal interpretations.
Example Keywords
- "Oklahoma personal injury law definitions"
- "Comparative negligence explained Oklahoma"
- "Oklahoma injury compensation calculator"
- "Personal injury statute of limitations OK"
Rationale
Educational content captures both informational and high-intent queries while establishing the firm as an authoritative source.
Topical Authority
The firm's extensive legal experience provides deep expertise for creating authoritative content.
Internal Data Sources
Utilize firm's legal library, attorney expertise, and case histories to create comprehensive entries.
Estimated Number of Pages
1,000+ (covering legal terms, processes, and concepts)
Create comprehensive legal resources in multiple languages spoken in Oklahoma, including Spanish, Vietnamese, and Native American languages.
Example Keywords
- "Abogado de accidentes Oklahoma City"
- "Vietnamese speaking injury lawyer Oklahoma"
- "Cherokee language legal services Oklahoma"
- "Spanish speaking car accident lawyer OK"
Rationale
Addresses an underserved market segment and captures searches in multiple languages.
Topical Authority
The firm can leverage its legal expertise while serving diverse communities.
Internal Data Sources
Use bilingual staff knowledge, cultural insights, and translated case studies.
Estimated Number of Pages
600+ (core content translated into multiple languages)
Develop detailed profiles and analysis of every insurance company operating in Oklahoma, including claim handling practices and legal strategies.
Example Keywords
- "State Farm claim process Oklahoma"
- "Allstate accident settlement review OK"
- "Progressive insurance claim tips Oklahoma"
- "GEICO accident claim Oklahoma lawyer"
Rationale
High-intent users often search for specific insurance company information after accidents.
Topical Authority
The firm's experience dealing with insurance companies provides valuable insights.
Internal Data Sources
Utilize case histories, settlement data, and attorney experiences with specific insurers.
Estimated Number of Pages
300+ (covering all major and regional insurance providers)
Create comprehensive guides on recovering from various injuries, including treatment options, timelines, and specialist directories for Oklahoma.
Example Keywords
- "Whiplash treatment options Oklahoma"
- "Back injury specialists near me OK"
- "Recovery timeline after car accident Oklahoma"
- "Best physical therapists for accident injury OK"
Rationale
Captures users searching for medical information post-accident who may need legal services.
Topical Authority
Partnership with medical professionals enhances content credibility.
Internal Data Sources
Use medical partner insights, recovery statistics, and treatment success stories.
Estimated Number of Pages
800+ (covering various injury types and treatment options)
Improvements Summary
Focus on optimizing content for high-volume, low-competition keywords related to Oklahoma traffic laws. Enhance on-page SEO and expand content to cover comprehensive legal guides.
Improvements Details
Target keywords like 'oklahoma tint laws' and 'oklahoma motorcycle laws' by incorporating them into title tags, meta descriptions, and headers. Expand content to include detailed guides, FAQs, and visual aids. Implement internal linking strategies and create new related articles to improve site structure.
Improvements Rationale
By targeting specific keywords with low competition, the site can improve its search rankings and attract more organic traffic. Comprehensive and updated content will position the firm as an authoritative source, increasing user engagement and conversion rates.
Appendix
| Keyword | Volume | Traffic % |
|---|---|---|
| best seo tools | 5.0k | 3 |
| seo strategy | 4.0k | 5 |
| keyword research | 3.5k | 2 |
| backlink analysis | 3.0k | 4 |
| on-page optimization | 2.5k | 1 |
| local seo | 2.0k | 6 |
| Page | Traffic | Traffic % |
|---|---|---|
| /seo-tools | 5.0k | 100 |
| /keyword-research | 4.0k | 100 |
| /backlink-checker | 3.5k | 80 |
| /site-audit | 3.0k | 60 |
| /rank-tracker | 2.5k | 50 |
| /content-optimization | 2.0k | 40 |
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