HealthPartners Organic Growth Opportunities

Create an extensive library of insurance education content explaining complex terms, processes, and decision-making guides. This play targets high-volume informational queries that currently show minimal coverage in HealthPartners' content.

Example Keywords

• what is a deductible (33,100 searches/month)
• what is coinsurance (27,100 searches/month)
• out of pocket maximum explained
• difference between PPO and HMO plans

Rationale

As a healthcare provider and insurer, HealthPartners has strong domain authority to educate on insurance topics. Current keyword gap analysis shows significant opportunity in insurance education terms.

Topical Authority

HealthPartners' dual role as healthcare provider and insurer provides unique authority to explain insurance concepts.

Internal Data Sources

Insurance documentation, customer service FAQ data, claims processing guidelines, and internal subject matter experts.

Estimated Number of Pages

300+ comprehensive articles covering insurance terms, concepts, and scenarios

Develop an extensive library of condition-specific content covering symptoms, treatments, and management strategies. This comprehensive medical resource will target high-volume health queries currently not addressed in existing content.

Example Keywords

• how to lower blood pressure (165,000 searches/month)
• symptoms of [condition]
• treatment options for [condition]
• when to see a doctor for [symptom]

Rationale

Analysis shows significant search volume for condition-specific information with minimal current coverage. HealthPartners can leverage its medical expertise to provide authoritative content.

Topical Authority

As a healthcare provider with extensive clinical expertise, HealthPartners has strong authority to provide medical information.

Internal Data Sources

Clinical guidelines, physician expertise, patient education materials, and research from HealthPartners Institute.

Estimated Number of Pages

1,500+ detailed pages covering various conditions, symptoms, and treatments

Create comprehensive medication guides covering uses, side effects, and interactions for common prescriptions. Target high-volume medication queries with authoritative, patient-friendly content.

Example Keywords

• side effects of [medication]
• can I take [medication] with [medication]
• alternatives to [medication]
• dosage guidelines for [medication]

Rationale

Medication information searches show high volume and intent, with many queries currently unaddressed by HealthPartners' content.

Topical Authority

As a healthcare provider with pharmacy services, HealthPartners has strong authority in medication information.

Internal Data Sources

Pharmacy databases, medication guidelines, clinical protocols, and pharmacist expertise.

Estimated Number of Pages

4,000+ pages covering medications, interactions, and usage guidelines

Develop comprehensive patient journey content customized by condition, age, and demographics. Create relatable, informative content that guides patients through diagnosis, treatment, and recovery.

Example Keywords

• living with [condition] experiences
• coping with [condition] at [age]
• treatment journey for [condition]
• recovery timeline for [condition]

Rationale

Patient journey content addresses high-volume searches while providing unique, experience-based information not currently covered.

Topical Authority

HealthPartners can leverage real patient experiences and clinical expertise to create authoritative content.

Internal Data Sources

Anonymized patient experiences, clinical pathways, treatment protocols, and support group insights.

Estimated Number of Pages

10,000+ pages covering various conditions and demographic combinations

Create detailed preventive care guidelines customized by age, gender, and risk factors. Target high-volume searches related to health screenings and preventive care timing.

Example Keywords

• when should I get a mammogram
• recommended health screenings by age
• preventive care checklist
• vaccination schedule for adults

Rationale

Preventive care information shows high search volume with clear intent, currently underserved in existing content.

Topical Authority

As a healthcare provider focused on preventive care, HealthPartners has strong authority in this area.

Internal Data Sources

Clinical guidelines, preventive care protocols, and population health data.

Estimated Number of Pages

1,500+ pages covering various preventive care topics and demographics

Improvements Summary

Focus on optimizing low-competition keywords and enhancing content depth to improve search rankings. Implement internal linking and update content with the latest medical guidelines.

Improvements Details

Target specific keywords like '6 weeks pregnant no sickness' and 'labor inducing tricks' by incorporating them naturally into titles, headers, and body content. Expand content to provide comprehensive answers and optimize for featured snippets. Add FAQs and related topics to capture long-tail keyword traffic.

Improvements Rationale

By targeting low-competition, intent-driven keywords, the pages can improve their search rankings and capture more organic traffic. Enhancing content depth and internal linking will increase user engagement and establish the site as a trusted source, potentially improving domain authority and conversion rates.