Higher Logic Organic Growth Opportunities

Create a comprehensive directory mapping Higher Logic to the entire enterprise tech stack across vendors and specific use cases. These pages capture high-intent buyers looking to connect their existing CRM, Support, or Marketing tools to a community platform.

Example Keywords

• "{vendor} integration with customer community platform"
• "{vendor} SSO integration for member portal"
• "connect {vendor} to community platform"
• "{vendor} + community platform data sync"

Rationale

High-intent, bottom-funnel integration searches typically convert to demos as they represent users solving specific technical connectivity needs.

Topical Authority

The site already supports integration-led discovery via thrive/integrations and a Zendesk integration page. Domain has strong authority signals (AS 37, 7,151 referring domains).

Internal Data Sources

Support documentation for setup steps, implementation service descriptions, and 63 existing case studies to add proof by industry/tool pairing.

Estimated Number of Pages

1,200+ (250 vendors × 5-10 high-intent use-case subpages)

Develop a procurement enablement hub that provides industry-specific RFP templates and evaluation checklists for community software. This targets buyers in the active selection phase who are searching for structured requirements and scoring rubrics.

Example Keywords

• "community platform RFP template"
• "association community platform requirements checklist"
• "member experience platform RFP questions"
• "community moderation platform evaluation criteria"

Rationale

Procurement enablement pages shift authority into high-intent buyer workflows by helping stakeholders build shortlists and evaluation criteria.

Topical Authority

Higher Logic has deep product and services surface area in the sitemap, including implementation, strategic services, and community advisory pages.

Internal Data Sources

Product/package pages, implementation packages, and legal/security materials (trust center, privacy pages) to generate realistic rollout plans.

Estimated Number of Pages

600+ (10 categories × 30-50 industries × 2 maturity tiers)

Generate micro-vertical solution pages that address the specific community and engagement needs of niche industries and professional associations. These pages act as tailored solution briefs that resonate with the unique challenges of specific sectors.

Example Keywords

• "customer community platform for {industry}"
• "member portal platform for {industry association type}"
• "chapter engagement platform for {association niche}"
• "customer support deflection community for {industry}"

Rationale

Micro-vertical pages are a direct way to increase keyword breadth and capture underserved long-tail search queries without relying on net-new blog posts.

Topical Authority

The sitemap and existing content footprint heavily supports associations and member experience, providing a strong foundation for vertical expansion.

Internal Data Sources

63 case studies for vertical proof blocks, customer showcase pages, and 145 resource library assets including benchmark reports.

Estimated Number of Pages

800+ (40-80 industries × 10-20 use cases/teams)

Build a technical library focused on modern email sender requirements, deliverability troubleshooting, and compliance operations. This targets marketing operations professionals seeking to maintain high deliverability rates across various email providers.

Example Keywords

• "Gmail bulk sender requirements checklist"
• "Yahoo sender requirements for bulk email"
• "List-Unsubscribe header setup"
• "email IP warming schedule"

Rationale

Technical ops content for marketers seeking to maintain deliverability provides high value and establishes the brand as a technical authority in communications.

Topical Authority

A top traffic page is already a technical email authentication guide, and the support center includes extensive email operations topics.

Internal Data Sources

Support docs for sending, compliance, and campaign setup, plus benchmark report assets in the resource library for real-world data points.

Estimated Number of Pages

500+ (15 providers × 40 topics each)

Produce a series of comparison and migration guides that help late-stage evaluators understand the differences between Higher Logic and its competitors. These pages provide the technical and strategic roadmap for switching platforms.

Example Keywords

• "{competitor} alternative"
• "{competitor} vs Higher Logic"
• "migrate from {competitor} to Higher Logic"
• "best platform like {competitor} for B2B community"

Rationale

Capturing late-stage evaluation searches allows the brand to intercept buyers who are dissatisfied with current solutions or comparing top-tier vendors.

Topical Authority

Existing comparison-style assets (e.g., Thrive vs competitor) prove the format works and that Google views the domain as a credible alternative.

Internal Data Sources

Product packaging pages, implementation/migration service descriptions, and support center articles demonstrating admin controls and extensibility.

Estimated Number of Pages

400+ (50-120 competitors × 3-8 page variants each)

Improvements Summary

Rebuild the existing posts into a two-pillar cluster (Member Engagement Strategy + What Is an Online Community) with clear intent-based sections, FAQ blocks, and refreshed titles/metas. Add a deliberate internal-link map across lifecycle (acquisition, engagement, retention) and community pages, plus a small set of supporting posts to cover long-tail gaps.

Improvements Details

Make /member-engagement-strategy/ the pillar for "member engagement" and "member engagement strategy" by adding an Acquire→Onboard→Engage→Retain framework, KPI/measurement sections, common mistakes, and a downloadable checklist/template. Expand /what-is-an-online-community/ to cover definition, types, benefits, and short summaries that link to /online-community-management-guide/, /online-community-software/, the forum-vs-community comparison, and examples; add above-the-fold "what you’ll learn," TOC jump links, PAA-style H2s, and FAQ schema on definition/comparison pages. Implement partial-match internal links (e.g., “calculate member retention rate,” “online community management,” “online community vs forum”) and publish 4–6 supporting posts like engagement metrics/KPIs, 90-day engagement plan, governance model, community ROI, onboarding to first post, and an RFP checklist for choosing online community software.

Improvements Rationale

These URLs already target high-volume, low-competition terms (e.g., "member engagement," "member retention," "what is an online community") but appear to be ranking around page 2, where small relevance and CTR gains can move them into the top 10. A clear pillar/supporting structure with stronger internal links and better SERP-intent match (definitions, FAQs, scannable sections) increases topical authority, improves click-through rate, and concentrates internal authority on priority pages.