Hiver Organic Growth Opportunities

Create a massive library of email templates, with a unique page for every permutation of a business scenario, writing tone, industry, and language. This play captures an enormous volume of long-tail, high-intent searches from users looking for specific communication solutions.

Example Keywords

• "formal refund request email template for retail"
• "friendly onboarding email sample in Spanish"
• "empathetic outage apology email for SaaS"
• "how to write a follow-up email in finance"

Rationale

Users constantly search for pre-written email templates to handle specific business communications. By offering an exhaustive, multi-dimensional library, Hiver can become the definitive resource, capturing traffic at the moment of need and demonstrating the power of structured communication that its platform enables.

Topical Authority

Hiver already operates a successful 'AI email generator' tool, which provides both established authority on the topic and a proprietary dataset of user-generated templates. This play scales that authority exponentially across thousands of niche scenarios, solidifying Hiver as the leader in AI-assisted business communication.

Internal Data Sources

Leverage anonymized email snippets and scenarios from the existing in-product AI generator. Combine this with CRM data on customer industries and brand voice guidelines to create highly relevant and authentic template variations.

Estimated Number of Pages

30,000+ (e.g., 150 industries × 25 scenarios × 8 tones × 10 languages)

Develop a cookbook-style library of 'recipes' for automating tasks within a shared Gmail inbox. Each page details a specific automation rule (trigger, condition, action) to solve a common team productivity problem.

Example Keywords

• "auto assign email based on subject gmail"
• "round robin ticket routing for google groups"
• "gmail automation rule for urgent emails"
• "how to auto-reply to emails with specific keywords"

Rationale

Teams using Gmail or Google Groups for support struggle with manual triage and assignment. This play directly targets their pain points with actionable solutions, positioning Hiver as the expert tool that solves these native Gmail limitations.

Topical Authority

Hiver's core product is built around automating workflows inside Gmail. The company has unparalleled insight into the most common and effective automation patterns used by thousands of support, finance, and ops teams, making its authority on the subject unimpeachable.

Internal Data Sources

Use anonymized product telemetry to extract the top 1,000 most-used automation recipes from the Hiver platform. This unique, real-world data ensures the content is practical, proven, and impossible for competitors to replicate.

Estimated Number of Pages

1,000+ (Covering numerous recipes for different departments and complexity levels)

Build a comprehensive vault of Standard Operating Procedure (SOP) templates for customer support teams, specifically tailored to industry regulations. Each page provides a blueprint for handling support processes while adhering to specific compliance laws like GDPR, HIPAA, or PCI-DSS.

Example Keywords

• "GDPR customer support process template"
• "HIPAA compliant help desk workflow"
• "ISO 9001 complaint handling procedure"
• "fintech customer support compliance checklist"

Rationale

Businesses in regulated industries face significant risk and complexity in their customer service operations. Providing ready-made, compliant SOPs targets a high-value B2B audience with a critical business need, attracting decision-makers who prioritize security and process integrity.

Topical Authority

While Hiver's current content on this is thin, its existing 'security-center' and 'AI-trust-security' pages provide a foundational layer of trust. This play would establish Hiver as a thought leader in the intersection of customer support and regulatory compliance, a highly defensible niche.

Internal Data Sources

Incorporate internal documentation from Hiver’s own compliance and security teams. This expert knowledge can be used as a unique context layer to guide the AI in generating checklists, workflow diagrams, and best-practice advice that is both accurate and practical.

Estimated Number of Pages

9,000+ (e.g., ~600 regulations/clauses × 15 key industries)

Create a definitive hub of comparison pages that pit customer service tools against each other. This includes Hiver vs. competitors, as well as competitor vs. competitor matchups, to capture all evaluation-stage search traffic.

Example Keywords

• "Help Scout vs Front"
• "Zendesk alternatives for small business"
• "Hiver vs Gorgias pricing"
• "cheaper alternative to Intercom"

Rationale

Keywords containing 'vs' and 'alternatives' signal the highest commercial intent, as users are actively making a purchase decision. By creating comprehensive, unbiased-style comparisons for every possible pairing, Hiver can intercept buyers at the final stage of their research journey.

Topical Authority

The domain has only 19 comparison pages but already sees traffic for terms like 'Zendesk pricing'. This indicates that Google is willing to rank Hiver for competitive intelligence content. Scaling this out is a natural extension of that authority.

Internal Data Sources

Use internal product marketing battle cards, feature matrices, and pricing comparison spreadsheets. This proprietary competitive analysis will provide the LLM with unique data points and talking points to create differentiated content.

Estimated Number of Pages

700+ (Based on comparing the top ~350 relevant software tools)

Publish step-by-step guides for connecting Gmail and Google Workspace with every major SaaS application. Each guide will also cover common errors and troubleshooting steps, capturing users at moments of frustration and need.

Example Keywords

• "connect Gmail to Salesforce"
• "Gmail Asana integration not working"
• "sync Google Workspace with Jira"
• "Gmail authentication error with Slack"

Rationale

The audience researching SaaS integrations is the exact ICP for Hiver, which unifies communications from different apps. By solving their immediate integration problems, Hiver builds trust and introduces its platform as a superior, holistic solution.

Topical Authority

Hiverhq.com already ranks for dozens of 'how-to' topics related to Gmail (e.g., filters, labels, groups, dark mode). This establishes strong topical authority, making it highly likely that Google will rank new content about integrating Gmail with other platforms.

Internal Data Sources

Leverage Hiver’s internal integration documentation and the metadata from its own app library. Customer support logs can also be mined (anonymously) to identify the most common integration errors users face, providing unique and valuable troubleshooting content.

Estimated Number of Pages

2,000+ (Covering the top 1,000 SaaS apps for both 'connect' and 'troubleshoot' intents)

Improvements Summary

Revise and expand existing email template pages to target high-volume, low-competition keywords and improve user experience with actionable features. Add a pillar page, supporting articles, and robust internal linking to strengthen topical authority and drive more organic traffic.

Improvements Details

Key tasks include rewriting title tags and H1s to prioritize primary keywords like 'email responses' and 'onboarding email template', adding downloadable template libraries, copy buttons, and video demos for better engagement. Expand articles to at least 1,800 words, implement FAQ schema, and interlink all template pages with exact-match anchors. Launch a comprehensive pillar page and update supporting content to address gaps and consolidate duplicate topics.

Improvements Rationale

These improvements address the current underperformance in search rankings despite low competition, aiming to move pages from page-2 to page-1 for valuable queries. By aligning content with user intent for templates and examples, improving on-page SEO, and building a clear internal linking structure, the site can capture more organic traffic and increase conversions from blog readers.