Hover Organic Growth Opportunities

A programmatic library of detail pages for every major paint color, optimized for long-tail exterior design queries. These pages provide factual color attributes and pairing advice while funneling users into Hover’s visualizer tools.

Example Keywords

• SW 7006 Extra White exterior trim pairing
• Benjamin Moore White Dove OC-17 exterior undertones
• Behr Blank Canvas exterior north-facing light
• Dunn-Edwards Swiss Coffee exterior brick compatibility
• Farrow & Ball Hague Blue exterior color scheme

Rationale

Homeowners and designers search for specific color codes and their behavior in exterior lighting before committing to a project. By providing these granular details, hover.to can capture high-intent traffic that is currently underserved by generic brand pages.

Topical Authority

Hover already generates significant traffic from its paint color visualizer and exterior design pages, establishing a strong foundation in the design-intent space.

Internal Data Sources

Use existing paint visualizer logic, Getty Images for high-quality lifestyle context, and aggregated on-site engagement signals regarding top-saved color pairings.

Estimated Number of Pages

10,000 - 30,000 (Covering all major paint brands and their full exterior-compatible catalogs)

A comprehensive directory of pages for specific siding and roofing product lines and their color variants. These pages target users evaluating specific materials and provide a direct path to visualizing those products on a 3D model.

Example Keywords

• CertainTeed Monogram siding colors Aspen White
• LP SmartSide ExpertFinish Cedar Shake color chart
• Owens Corning Duration shingles color Storm Cloud
• GAF Timberline HDZ Pewter Gray on house
• James Hardie Magnolia Home color palette siding

Rationale

Contractors and homeowners often search for specific manufacturer product lines to see how colors look in real-world applications. This play captures users at the bottom of the consideration funnel.

Topical Authority

Hover's strongest organic performance is in siding and roofing categories, and the domain already hosts successful manufacturer-specific subdomains like jameshardie.hover.to.

Internal Data Sources

Leverage partner page data, manufacturer product specifications, and Hover’s measurement/takeoff deliverable schemas to provide technical accuracy.

Estimated Number of Pages

3,000 - 15,000 (Based on the number of supported manufacturers and their product permutations)

An encyclopedia of pages mapping Xactimate line items to specific physical measurements and documentation requirements. This targets restoration contractors and adjusters looking to standardize their estimating workflows.

Example Keywords

• xactimate drip edge line item requirements
• xactimate starter strip siding quantity calculation
• xactimate step flashing documentation checklist
• xactimate ice and water shield measurement guide
• xactimate soffit vent line item pitfalls

Rationale

Estimators frequently search for specific line item codes to understand what is included and how to justify quantities. Mapping these directly to Hover's automated outputs provides immediate utility.

Topical Authority

The domain already ranks well for broad Xactimate and estimating terms, and Hover’s core product is built on providing the precise measurements these users seek.

Internal Data Sources

Use Hover measurement PDF definitions, developer reference docs for measurement objects, and Help Center glossaries for technical precision.

Estimated Number of Pages

5,000 - 20,000 (Covering the vast library of exterior-related Xactimate codes and trade variants)

A library of landing pages offering downloadable templates for bids, estimates, and scopes of work across various exterior trades. Each page explains how to use the template and positions Hover as the source for the required data inputs.

Example Keywords

• roofing estimate template excel
• siding bid proposal template pdf
• exterior remodeling scope of work template
• quantity takeoff template for residential construction
• storm restoration estimate checklist

Rationale

Small to mid-sized contractors search for professional templates to improve their bidding process. Providing these assets allows Hover to capture users at the start of their project workflow.

Topical Authority

Hover attracts significant traffic from construction-process queries like blueprints and takeoffs, making a template library a natural extension of its current authority.

Internal Data Sources

Incorporate ROI calculator assumptions, measurement report structures, and anonymized material output examples to make templates realistic.

Estimated Number of Pages

1,000 - 5,000 (Segmented by trade, project type, and file format)

A directory of pages documenting specific automation workflows between Hover and other construction or insurance software. These pages target users looking to eliminate manual data entry in their tech stack.

Example Keywords

• JobNimbus roof measurement integration workflow
• Buildertrend takeoff data sync
• Procore exterior estimate automation
• AccuLynx measurement to estimate integration
• ServiceTitan exterior project measurement setup

Rationale

B2B buyers increasingly search for how their tools talk to one another. These pages capture high-intent users who are already using or evaluating professional software suites.

Topical Authority

Hover’s extensive developer documentation and existing partner pages provide the technical foundation and domain trust needed to rank for integration-specific queries.

Internal Data Sources

Utilize API object models, webhook documentation, and Help Center integration FAQs to provide step-by-step technical guidance.

Estimated Number of Pages

600 - 2,000 (Covering various tools, personas, and specific job-to-be-done variants)

Improvements Summary

Rebuild the siding cost cluster so each core page has a distinct job: a vinyl hub, an all-materials hub, and a contractor bidding guide, supported by a measurement tool page. Add cost tables (per sq ft/per square, by house size), calculator-driven sections, and FAQ blocks to match page-1 SERP formats and win snippet placements.

Improvements Details

Update /blog/vinyl-siding-cost to lead with an above-the-fold cost range, add sections for "vinyl siding cost per sq ft installed" and per square, house-size tables, replace vs new install, tiered pricing, and a dedicated "vinyl siding estimates" section that points to HOVER measurement and reports. Reposition /blog/house-siding-cost as a comparison page (vinyl vs fiber cement vs wood/metal) with a matrix/table and clear internal links to the vinyl hub to reduce overlap. Expand /blog/how-to-bid-a-siding-job into a step-by-step quoting playbook with checklists, a bid template, and HowTo schema; align /measure/exterior/siding with "siding measurement app" intent and add report examples linking to /reports/, plus hub-to-tool links to /construction-takeoffs and /pricing/.

Improvements Rationale

Current rankings are most attainable on high-volume terms like "vinyl siding cost" and "siding cost," but page-1 winners typically provide unit pricing, size-based tables, calculators, and FAQ-style answers. Separating the vinyl and all-materials pages reduces cannibalization and helps Google assign clearer relevance. Adding an estimating path targets high-CPC conversion queries like "vinyl siding estimates" and routes informational traffic into HOVER’s measurement, takeoff, report, and pricing pages.