Hudl Organic Growth Opportunities

Create thousands of automated scouting reports for high-profile high school and club teams, summarizing their public tendencies. This attracts rival coaches searching for pre-game intel, positioning Hudl Assist as the premium solution for in-depth analysis.

Example Keywords

• “mater dei football scouting report 2024”
• “bishop gorman basketball tendencies”
• “st. ignatius soccer analysis”
• “scout report for [Rival High School] football”

Rationale

Coaches constantly search for information on upcoming opponents, representing a massive, recurring source of high-intent traffic. By providing a baseline, data-driven report, Hudl captures this audience at their moment of need and can upsell them to advanced analytics tools.

Topical Authority

Hudl already hosts the raw game film for a majority of these teams, giving them unparalleled authority to generate and publish analysis. This play leverages existing assets to create new, high-value content that competitors cannot replicate.

Internal Data Sources

Utilize aggregated and anonymized play tagging data (e.g., formation frequency, blitz rates, set-piece patterns) from publicly available game film. Incorporate computer-vision-generated heat maps from Wyscout to show team positioning and tendencies.

Estimated Number of Pages

15,000+ (Covering thousands of high-profile US programs across multiple sports)

Reverse-engineer legendary professional sports highlights and translate them into step-by-step drills for amateur teams. This captures viral search interest and funnels it into practical, coach-focused content that showcases Hudl's tools.

Example Keywords

• “philly special breakdown for high school offenses”
• “tiki-taka build-up drill set”
• “usa women’s volleyball slide attack tutorial”
• “patrick mahomes side-arm mechanics drill”

Rationale

Iconic sports moments generate massive, evergreen search volume from fans and aspiring athletes. By connecting this curiosity to actionable coaching content, Hudl can attract a broad audience and demonstrate its value in skill development.

Topical Authority

Hudl's unique ability to legally use its vast library of user-uploaded clips allows it to create side-by-side comparisons of pro plays and amateur execution. This visual proof establishes unmatched authority and educational value.

Internal Data Sources

Use the internal tag graph of video clips to match actions (e.g., "trick play," "slide attack") across pro and amateur levels. Leverage motion-tracking data from Wyscout/StatsBomb to create animated overlays showing player paths and spacing.

Estimated Number of Pages

9,000+ (Covering ~1,000 iconic plays adapted for various competitive levels and drills)

Deliver film-supported tactical guides for high-pressure game situations, complete with recommended plays and downloadable drill playlists. This targets coaches searching for solutions at their most urgent moments of need.

Example Keywords

• “end-of-game baseline inbounds sets high school basketball”
• “two-minute drill play calls youth football”
• “golden set tactics college volleyball”
• “sudden-death corner strategy field hockey”

Rationale

Coaches are constantly searching for proven strategies to win in clutch moments, representing a high-intent, recurring search need. Providing a "playbook" of solutions positions Hudl as an indispensable strategic partner, not just a video tool.

Topical Authority

Hudl is uniquely positioned to mine its massive, tagged video library to find real-world examples of success (and failure) in every conceivable game situation. No competitor can provide this level of evidence-based tactical advice.

Internal Data Sources

Leverage internal video tags for game situations (e.g., "last two minutes," "red zone," "match point"). Use outcome metadata (score differential after the play) and analyst notes from Hudl Assist to add layers of unique insight.

Estimated Number of Pages

7,000+ (Covering dozens of critical situations across 14+ sports and multiple competition levels)

Build a comprehensive library of pages for individual drills, broken down by sport, position, and skill. Each page would embed unique Hudl video clips and offer coaching points, making it a go-to resource for practice planning.

Example Keywords

• “soccer goalkeeper distribution drills”
• “basketball pick-and-roll defense drill”
• “volleyball serve receive footwork drills”
• “lacrosse faceoff technique drill”

Rationale

Coaches at all levels are constantly searching for new drills to improve their teams, representing a massive and evergreen source of organic traffic. A definitive library positions Hudl as the authoritative source for coaching education and daily workflow.

Topical Authority

With a DA of 69 and millions of tagged video clips, Hudl has immense topical authority in sports. This play extends that authority from general topics to the granular, high-volume level of individual drills, a niche it currently underserves.

Internal Data Sources

Use the internal tag metadata from Hudl's video library to find and embed the perfect video examples for each drill. Incorporate coaching insights from Hudl Assist analysts and anonymized success metrics (e.g., completion percentage) to add unique value.

Estimated Number of Pages

6,000+ (Covering 15 major sports, with dozens of skills for each position)

Publish data-driven pages showing the expected progression of key performance metrics for athletes by sport, position, age, and gender. This attracts a huge audience of athletes and parents focused on development and benchmarking.

Example Keywords

• “average 40-yard dash time 15-year-old wide receiver”
• “u13 girls soccer yo-yo test benchmarks”
• “vertical jump norms women’s college volleyball middle blocker”
• “fastball velocity by age 14”

Rationale

Athletes, parents, and coaches have a constant need to understand "what's good" for a given age and level. By providing this data, Hudl becomes the definitive source for performance benchmarking, attracting users at the start of their training journey.

Topical Authority

Only Hudl possesses the millions of athlete stat lines across multiple sports and age groups required to create credible, anonymized percentile curves. This proprietary data creates an insurmountable competitive moat for this type of content.

Internal Data Sources

Utilize raw data from StatsBomb and Volleymetrics, aggregated data from integrated wearables like Catapult, and de-identified combine/testing data logged directly in Hudl applications to build the benchmark charts.

Estimated Number of Pages

5,500+ (Covering 10+ sports, 10+ key metrics, and numerous age/gender/position segments)

Improvements Summary

Revise and optimize high-intent product and pricing pages to target cost-related and transactional keywords currently ranking on page 2. Add targeted on-page elements, new supporting content, and internal links to capture more organic traffic and drive conversions.

Improvements Details

Update meta titles, H1s, and above-the-fold pricing teasers for pages like /products/focus and /pricing to match high-volume queries such as 'hudl camera price' and 'hudl live stream cost.' Create indexable sub-pages for specific pricing topics, add comparison tables, FAQs with schema, and case studies. Strengthen internal linking between product, pricing, and support pages, and address technical SEO with schema markup, improved load times, and sitemap updates.

Improvements Rationale

Targeting high-volume, low-competition cost queries with optimized content and structure will help move key pages from page 2 to page 1, increasing visibility and click-through rates. Clearer navigation, relevant internal links, and rich SERP features are expected to double organic visits and increase sign-up conversions by making it easier for prospects to find and act on pricing information.