Huntress Organic Growth Opportunities

Create a comprehensive encyclopedia of Common Vulnerabilities and Exposures (CVEs), with a dedicated page for each high-severity vulnerability. These pages will detail the exploit, detection methods, and patching guidance, enriched with Huntress's proprietary threat intelligence.

Example Keywords

• “cve-2026-43219 exploit tutorial”
• “cve-2025-71102 detection rules”
• “cve-2024-35689 proof of concept download”
• “microsoft exchange cve list 2026”

Rationale

Security professionals and IT administrators constantly search for specific CVEs to understand their risk and find remediation steps. By providing the most detailed, actionable guides enriched with real-world data, Huntress can capture high-intent traffic from practitioners during active threat research and incident response.

Topical Authority

Huntress already demonstrates strong authority with 518 blog posts and 120 threat-library pages, including pages that rank for specific CVEs (e.g., CVE-2025-47812). This play scales that existing authority to cover thousands of vulnerabilities, establishing Huntress as the definitive source for CVE intelligence.

Internal Data Sources

Utilize internal SOC incident notes and IOC feeds mapped to each CVE. Incorporate managed EDR alert metadata showing real-world exploit prevalence and use live Google SERP data to surface the newest CVEs for rapid content creation.

Estimated Number of Pages

10,000–15,000

Develop a complete encyclopedia for every Windows Security, Sysmon, and M365 audit Event ID. Each page will serve as a definitive reference, explaining what the event means, its security implications, and how to investigate it.

Example Keywords

• “event id 4672 privileged logon”
• “sysmon event id 22 dns query detection”
• “what does event id 4625 mean”
• “windows event id list pdf”

Rationale

System administrators and security analysts frequently Google specific Event IDs when investigating alerts or performing threat hunts. Creating a comprehensive, easy-to-navigate resource for these queries will attract a large volume of practitioner traffic and position Huntress as an indispensable daily utility.

Topical Authority

Huntress has already proven demand for this content, with just three Event ID pages (4624, 4625, 4720) driving nearly 500 monthly visits. This play expands upon that proven success to capture thousands of low-competition, long-tail keywords with significant cumulative search volume.

Internal Data Sources

Leverage the Huntress SIEM rule set to link Event IDs to specific MITRE ATT&CK techniques. Use SOC playbooks to describe triage steps and incorporate real log samples captured from over 2 million endpoints to provide authentic examples.

Estimated Number of Pages

1,800–2,200

Build a cookbook of 'recipes' for validating security controls against specific MITRE ATT&CK sub-techniques. Each page will provide a step-by-step guide for security teams to test if their tools (like EDR, SIEM) can detect or block a specific adversary behavior.

Example Keywords

• “t1218.011 rundll32 sigma test”
• “validate edr blocks t1562 defense evasion”
• “security control checklist for t1078 compromised credentials”
• “how to test for powershell abuse t1059.003”

Rationale

Security engineers and purple teams are constantly looking for ways to test and validate their security stack. This content directly answers their need for actionable testing procedures, attracting a highly technical and influential audience that makes purchasing decisions for security products.

Topical Authority

While Huntress has an EDR guide, this play scales the depth of technical content exponentially. It moves beyond high-level descriptions to provide hands-on validation steps, demonstrating the practical effectiveness of the Huntress platform and establishing deep technical credibility.

Internal Data Sources

Embed internal red-team scripts and Huntress canary files for easy testing. Use SOC benchmarks for Mean Time to Detect/Respond (MTTD/MTTR) to set real-world performance expectations. API access to Huntress canary deployment statistics can be used to auto-populate a 'success rate' for each test.

Estimated Number of Pages

3,500–4,000

Create a definitive dossier for every major threat actor, with sub-pages tracking each of their documented campaigns by year. These pages will serve as a centralized intelligence hub detailing actor TTPs, motivations, and associated indicators of compromise (IOCs).

Example Keywords

• “cobalt spider 2026 campaign timeline”
• “sandworm vs ukraine attack techniques”
• “ragnar locker iocs 2027 pdf”
• “magecart group 12 fingerprint”

Rationale

Threat intelligence analysts, researchers, and security leaders search for specific threat actor names to understand their methods and assess risk. By creating the most comprehensive and up-to-date public resource on these groups, Huntress can become the go-to source for actor intelligence, capturing highly valuable traffic.

Topical Authority

Huntress already publishes over 500 threat-analysis blogs, demonstrating strong authority in threat research. This play organizes that expertise into a structured, scalable format, extending authority from individual threats to the actors behind them and dominating a SERP category where competitors are weak.

Internal Data Sources

Use internal SOC tradecraft notes containing first-seen IOCs and custom YARA rules. Leverage live endpoint telemetry from over 2 million devices to create a unique 'Prevalence Score' for each threat. Utilize LinkedIn data to surface the top industries and job roles targeted by each actor.

Estimated Number of Pages

1,200–1,600

Develop a detailed atlas of common cloud service misconfigurations across AWS, Azure, and GCP. Each page will focus on a single misconfiguration for a specific service, explaining the risk, how to detect it, and providing a step-by-step remediation guide.

Example Keywords

• “aws iam passrole privilege escalation mitigation”
• “gcp bucket uniform access disabled impact”
• “azure ad conditional access misconfiguration checklist”
• “how to fix public s3 bucket”

Rationale

As SMBs and MSPs migrate to the cloud, they create a massive attack surface through simple misconfigurations. This audience actively searches for prescriptive guides to secure their environment, representing a high-intent segment looking for security solutions like Huntress.

Topical Authority

While Huntress has no current rankings for these terms, the topic is a natural extension of its EDR and ITDR messaging. By providing practical, easy-to-follow guides, Huntress can quickly establish authority in the cloud security space and connect with its core audience's evolving needs.

Internal Data Sources

Use anonymized logs from the Managed ITDR product to highlight the most common real-world misconfigurations. Create 'bad' Terraform modules in a lab to generate reproducible screenshots for guides. Continuously ingest and process cloud provider security advisories via API to ensure content is always up-to-date.

Estimated Number of Pages

1,800–2,400

Improvements Summary

Expand and restructure product platform pages with targeted keywords, richer content, and improved internal linking to capture high-intent branded and non-branded traffic. Add supporting assets like case studies, comparison tables, and schema markup to increase visibility and engagement.

Improvements Details

Rewrite H1s and add 1,000–1,500 words per page organized by keyword-rich H2s such as features, use cases, and pricing. Map primary and secondary keywords like 'managed EDR solution', 'macOS EDR', and '24/7 SOC services' to relevant pages. Add schema for Product, FAQ, and HowTo, embed comparison tables, and link from high-authority blogs and related product pages. Create new supporting content including blog clusters, case studies, and technical whitepapers.

Improvements Rationale

Current pages are thin, lack differentiation, and miss out on both branded and non-branded search demand, resulting in low SERP rankings and traffic share. Expanding content depth, targeting specific keywords, and improving internal links will help move key terms into top-5 positions, increase CTR, and drive more qualified leads. Structured content and schema will also support rich snippet wins and build topical authority.