IANS Organic Growth Opportunities

Create a massive library of downloadable security policy templates and implementation guides tailored by framework and industry. This play targets practitioners in the governance and compliance phase who need immediate, actionable starting points.

Example Keywords

• "vendor risk management policy template"
• "secure SDLC policy example"
• "data retention policy checklist"
• "encryption policy for healthcare"
• "logging and monitoring standard template"

Rationale

Security practitioners frequently search for templates to avoid starting from scratch. By providing high-quality, framework-aligned templates, iansresearch.com can capture high-intent traffic from users building or maturing their security programs.

Topical Authority

IANS is already recognized for practitioner-led guidance; providing the actual artifacts (policies) used in those programs reinforces its position as a primary resource for security leadership.

Internal Data Sources

Leverage IANS Faculty insights, existing internal policy playbooks, and anonymized Ask-an-Expert Q&A to add unique practitioner notes to every template.

Estimated Number of Pages

8,000+ (Covering hundreds of policy types across various frameworks like NIST, ISO, and SOC2)

Develop a comprehensive directory of security technology evaluation guides, RFP question sets, and requirements checklists. This play captures buyers during the critical tool selection and procurement phase.

Example Keywords

• "EDR requirements checklist"
• "SIEM RFP questions"
• "how to choose a CASB vendor"
• "DLP evaluation criteria"
• "identity governance tool requirements"

Rationale

Procurement-related searches have high commercial intent. Providing neutral, expert-backed criteria helps CISOs justify spend and select the right tools, positioning IANS as a trusted advisor in the purchasing process.

Topical Authority

As a decision-support platform, IANS is uniquely positioned to offer unbiased evaluation criteria that differ from vendor-sponsored whitepapers.

Internal Data Sources

Use internal benchmark research, tech briefing transcripts, and faculty-led vendor evaluation rubrics to provide differentiated content.

Estimated Number of Pages

10,000+ (Covering 200+ software categories with variants for industry and company size)

Generate a library of security-specific job descriptions, KPI sets, and 30/60/90-day plans for every role in a modern security organization. This targets leaders who are hiring, restructuring, or defining performance metrics.

Example Keywords

• "SOC manager job description"
• "CISO 30 60 90 day plan"
• "security architect KPIs"
• "GRC analyst responsibilities"
• "application security engineer interview questions"

Rationale

Hiring and organizational design are major pain points for CISOs. These pages provide the operational blueprints needed to build and manage a successful security team.

Topical Authority

IANS's focus on the "State of the CISO" and compensation surveys provides a natural foundation for authoritative content regarding security careers and organizational structure.

Internal Data Sources

Incorporate data from the IANS CISO Compensation Survey, State of the CISO reports, and faculty experience in leading large security teams.

Estimated Number of Pages

4,000+ (Covering hundreds of roles across different seniority levels and industries)

Create a specialized library of AI governance packs that provide specific security controls and guardrails for different GenAI use cases. This play addresses the urgent, high-volume demand for AI safety and compliance guidance.

Example Keywords

• "GenAI policy for HR departments"
• "LLM risk assessment checklist"
• "AI vendor security requirements"
• "AI data leakage prevention controls"
• "governance for internal AI chatbots"

Rationale

AI governance is a rapidly expanding field with underserved search demand. Providing concrete "how-to" guardrails for specific AI applications attracts forward-looking security leaders.

Topical Authority

IANS's existing AI governance policy and faculty expertise in emerging threats make it a credible voice in the fast-moving AI security space.

Internal Data Sources

Utilize the internal IANS AI governance policy, faculty research on LLM security, and transcripts from AI-focused webinars and briefings.

Estimated Number of Pages

25,000+ (Covering hundreds of AI use cases across various data types and regulatory regimes)

Build a comprehensive directory of breach notification requirements and incident disclosure timelines across global jurisdictions. This play serves as a critical reference for teams during the high-pressure incident response phase.

Example Keywords

• "breach notification requirements California"
• "GDPR incident disclosure timeline"
• "cybersecurity notification laws by state"
• "regulator notification checklist for healthcare"
• "SEC incident disclosure rules"

Rationale

Regulatory compliance is a non-negotiable requirement for security teams. A centralized, easy-to-navigate directory of these obligations drives significant organic traffic from legal and security professionals.

Topical Authority

IANS's expertise in privacy operations and governance provides the necessary foundation to host a reliable directory of regulatory obligations.

Internal Data Sources

Use internal privacy playbooks, faculty notes on regulatory trends, and sanitized incident response communication templates.

Estimated Number of Pages

10,000+ (Covering US states, territories, and international jurisdictions across multiple sectors)

Improvements Summary

Run a Striking Distance Audit to identify URLs ranking in positions 8–20 with high impressions and clear search intent. Update those pages with tighter keyword targeting, added supporting sections, and stronger internal linking to move priority queries onto page one.

Improvements Details

Export Google Search Console queries with high impressions and average position 8–20, then map each query cluster to its best-fit landing page (one primary query per page). Update title tags, H1/H2s, and intro copy to match the primary query, add missing subtopics and FAQs, and refresh outdated examples or stats. Add 5–10 internal links from relevant pages to each target URL with varied anchors (include partial-match anchors like "striking distance audit", "positions 8–20", and the primary query), and add FAQ/HowTo schema where it matches the content.

Improvements Rationale

Pages already ranking just outside the top results have established relevance and often need only targeted on-page edits plus internal links to shift upward. Clarifying query-to-page alignment reduces cannibalization, and adding supporting sections and internal links increases topical coverage and authority flow to the URLs most likely to improve quickly.