Infinx Healthcare Organic Growth Opportunities

Create a definitive resource for healthcare pricing by revealing the actual average insurer payments for procedures at a county level. This play transforms proprietary EOB data into a massive public-facing asset, capturing both consumer and provider traffic interested in real-world reimbursement rates.

Example Keywords

• "cpt 99214 reimbursement rate 2024 los angeles county"
• "mri head cost johnson county kansas"
• "self-pay price colonoscopy miami dade"
• "average insurance payment for CPT 73721"

Rationale

The No Surprises Act has driven massive search interest in healthcare pricing, but public data is limited to inflated chargemasters. By publishing the de-identified *paid amounts* from millions of EOBs, Infinx can become the de-facto source for true cost information, attracting high-value organic traffic and building unmatched authority.

Topical Authority

Infinx has existing topical authority in revenue cycle topics like billing codes and reimbursements. This play expands that authority into the highly relevant and searched topic of price transparency, cementing Infinx as an expert on the entire financial lifecycle of a patient encounter.

Internal Data Sources

Utilize a de-identified database of EOB (Explanation of Benefits) allowed amounts, mapped by CPT code and county. This can be augmented by scraping hospital machine-readable files for self-pay price comparisons, with AirOps handling the data integration and content generation.

Estimated Number of Pages

1,880,000+ (Covering 600 high-volume CPTs across all 3,142 U.S. counties)

Expose a proprietary, ML-generated 'Approval Odds %' and 'Average Days-to-Decision' for thousands of procedure-payer-state combinations. This play creates a new category of search intent, capturing users who are not just researching requirements, but are actively trying to predict outcomes.

Example Keywords

• "mri prior authorization approval rate unitedhealthcare texas"
• "cigna ct scan turnaround time florida"
• "humana ablation prior auth odds"
• "aetna knee replacement approval probability"

Rationale

Healthcare staff under production pressure don't just want to know the rules; they want to know their chances. By surfacing a predictive metric, Infinx creates an invaluable, addictive resource that directly answers the user's core anxiety, building immense brand loyalty and driving traffic that no competitor can capture.

Topical Authority

Infinx already ranks for some prior-authorization terms. This play massively expands that authority from just explaining the 'what' to predicting the 'when' and 'if,' establishing Infinx as a data-science leader in the space and not just a service provider.

Internal Data Sources

Leverage millions of historical prior-authorization transactions from the Infinx platform. An internal AI model can process this data to generate live probability and turnaround time (TAT) estimates, which AirOps then injects into the static pages.

Estimated Number of Pages

1,150,000+ (Covering 180 procedures, 125 payers, and 51 jurisdictions)

Create a unique lookup tool that answers whether a specific ICD-10 diagnosis code is likely to trigger a prior authorization requirement for a given payer. This strategy captures upstream search traffic from clinicians and coders who think in terms of diagnoses, not just procedures.

Example Keywords

• "I48.91 prior authorization required aetna"
• "does diagnosis m05.79 need prior auth cigna"
• "k64.1 blue cross prior authorization list"
• "unitedhealthcare prior auth trigger codes"

Rationale

The vast majority of online resources focus on PA requirements from a procedure (CPT) perspective. By building a library centered on diagnosis codes (ICD-10), Infinx can intercept a completely different, underserved segment of searchers, creating a brand-new top-of-funnel entry point that naturally leads to its PA solutions.

Topical Authority

While Infinx has some authority in CPT coding and prior authorizations, it has almost none in ICD-10. This play bridges that gap, demonstrating a holistic understanding of the clinical and administrative workflow and establishing authority earlier in the patient journey.

Internal Data Sources

Use Infinx's internal data mapping which combinations of ICD-10 and CPT codes have historically triggered prior authorization requests. This proprietary dataset allows for the creation of a unique lookup tool that competitors cannot easily replicate.

Estimated Number of Pages

168,000+ (Covering 2,400 high-volume ICD-10 codes across 70 major payers)

Build a comprehensive library of downloadable, pre-written appeal letter templates for specific denial codes, payers, and service lines. Each page will be a highly actionable resource that includes the template, submission instructions, and a proprietary success-rate metric.

Example Keywords

• "co 97 appeal letter sample humana radiology"
• "pr 49 medicare appeal template anesthesia"
• "how to appeal oa 18 cigna pathology"
• "medical necessity denial letter template unitedhealthcare"

Rationale

When a claim is denied, billing staff immediately search for solutions. Providing a ready-made, downloadable appeal letter that is tailored to their exact situation (denial code, payer, specialty) is an incredibly powerful lead magnet that solves an urgent, costly problem and perfectly tees up a demo for Infinx's AR Optimization solution.

Topical Authority

Infinx has a single ranking page for denial code 'CO 252'. This play explodes that single point of authority into a comprehensive library covering hundreds of codes, establishing the domain as the definitive resource for resolving claim denials and showcasing deep expertise.

Internal Data Sources

Leverage the Infinx AR platform's outcome analytics to determine the win/loss rate of different letter variants, allowing the highest-performing template to be featured. The pages can also use a library of NPI-scrubbed example documentation bundles and payer-specific fax/portal information.

Estimated Number of Pages

90,000+ (Covering 400 denial codes, 45 payers, and 5 service lines)

Create a detailed resource hub for provider credentialing, with pages dedicated to each payer, provider type, and state combination. Each page will feature proprietary data on average approval times, alongside comprehensive document checklists and links to forms.

Example Keywords

• "aetna credentialing requirements nurse practitioner texas"
• "anthem provider enrollment checklist california"
• "how long does medicaid credentialing take in florida"
• "cigna credentialing status phone number"

Rationale

Practice managers and credentialing specialists face a frustratingly opaque process when enrolling providers with payers. By providing clear checklists and, most importantly, realistic timelines based on actual data, Infinx can attract high-intent searchers at the exact moment they are considering outsourcing this painful workflow.

Topical Authority

Infinx has minimal topical authority in 'credentialing' according to the provided data. This play establishes net-new authority in a crucial and underserved RCM sub-topic, creating a new funnel for its credentialing automation agents and diversifying its organic keyword footprint.

Internal Data Sources

Use the median days-to-approval extracted from over 60,000 historical credentialing tickets in the Infinx system. AirOps can also auto-generate checklists from internal SOPs and link to a private repository of payer-specific enrollment forms.

Estimated Number of Pages

45,900+ (Covering 6 provider types, 150 payers, and 51 jurisdictions)

Improvements Summary

Refine orthopedic and radiology coding blog posts with targeted keyword integration, structured on-page elements, and improved internal linking. Add CPT tables, FAQ schema, and updated meta data to increase search visibility and user engagement.

Improvements Details

Tasks include rewriting H1s for exact-match keywords like 'CPT 29827', adding at-a-glance CPT tables, implementing jump-links and FAQ schema, and updating content for 2025 coding changes. Internal links will connect related posts and product pages, while sidebar widgets and authority links distribute link equity. New content such as comparison blogs and downloadable cheat-sheets will address high-intent queries.

Improvements Rationale

These improvements target high-volume, low-competition keywords currently ranking on page 2, aiming to move them into top-5 positions and capture significantly more organic traffic. Structured data, clear navigation, and authoritative linking will help Google better understand and rank the content, while updated information and user-focused features will increase engagement and conversions.