Infor Organic Growth Opportunities

Create localized landing pages for every combination of region (state/province/country) and target industry to capture local mid-market searchers. This play directly addresses geographic-based queries that competitors currently dominate.

Example Keywords

• “manufacturing erp software texas”
• “erp food industry ontario”
• “cloud wms california”
• “distribution software florida”

Rationale

Buyers, especially in the mid-market, often search for local or regional providers, believing they offer more tailored support. By creating thousands of pages targeting these geo-specific keywords, Infor can capture high-intent traffic that is currently being missed entirely.

Topical Authority

While Infor has broad authority in ERP and specific industries, it lacks any significant ranking for geo-qualified keywords. Leveraging its existing global office footprint, partner network, and customer locations as proof points will help establish local credibility and authority on a massive scale.

Internal Data Sources

Use the partner directory and office location data to add local addresses. Pull regional customer logos and case study snippets from PR and marketing databases to add credibility and unique local flavor to each page.

Estimated Number of Pages

1,100+ (60 countries × 10 industries + 50 US states × 10 industries)

Develop a comprehensive encyclopedia with thousands of pages defining emerging supply chain and manufacturing terms, acronyms, and frameworks. This strategy builds immense topical authority and captures users at the top of the funnel who are researching new technologies.

Example Keywords

• “digital twin supply chain”
• “what is s&oe”
• “cpfr model explained”
• “dynamic safety stock calculation”

Rationale

The supply chain and manufacturing sectors are filled with complex, evolving terminology. By creating a definitive resource that explains these concepts, Infor can attract a huge volume of informational search traffic, build E-E-A-T, and create a powerful internal linking hub to guide users toward its product solutions.

Topical Authority

Infor already has strong authority for core terms like WMS, MES, and SCM. This play expands that authority to the long tail of next-generation concepts, positioning Infor as a forward-thinking leader and ensuring they own the conversation around future technologies before competitors do.

Internal Data Sources

Leverage internal glossaries from the Infor Nexus and Supply-Chain Center of Excellence. Use licensed analyst reports and internal whitepapers as a factual basis to provide rich, original context that enhances the LLM's outputs.

Estimated Number of Pages

1,000+ (500 core terms, each with variations and FAQ pages)

Build a matrix of highly-specific solution pages that target the intersection of a vertical industry and a critical operational use-case. This captures long-tail, high-intent search traffic from buyers looking for solutions to their exact problems.

Example Keywords

• “erp for craft brewery”
• “food traceability software”
• “manufacturing quality management erp”
• “plm for fashion startups”

Rationale

Modern B2B buyers don't search for generic 'ERP'; they search for solutions to specific pain points like 'lot traceability' or 'faster sample cycles'. This play creates hundreds of pages that perfectly match that intent, leading to higher-quality traffic and conversion rates.

Topical Authority

Infor already has broad '/industries' pages but lacks this granular level of content, representing a significant gap. With over 1,000 public customer stories and deep product expertise in verticals, Infor has unimpeachable authority to create content that speaks directly to these micro-segments.

Internal Data Sources

Use the customer story database to pull relevant performance KPIs and quotes for each industry/use-case page. Ingest product feature matrices and ROI benchmark studies to provide the LLM with unique, differentiated data points that prove Infor's value.

Estimated Number of Pages

800+ (40 verticals × 20 use-cases)

Publish a library of pre-computed 5-year Total Cost of Ownership (TCO) tables for different CloudSuite editions. This play builds trust through transparency and captures finance-focused buyers actively researching budget and cost.

Example Keywords

• “cloud erp cost 200 users”
• “erp tco calculator manufacturing”
• “saas erp price comparison europe”
• “erp implementation cost mid market”

Rationale

ERP pricing is notoriously opaque, creating a major friction point for buyers. By providing clear, scenario-based TCO data, Infor can differentiate itself from competitors like SAP and Oracle, attracting buyers who value transparency and are in the critical budget-approval stage of their journey.

Topical Authority

Infor has no current rankings for these cost-related keywords, representing a massive blue-ocean opportunity. As a provider of the software, Infor is the ultimate authority on its cost structure, and publishing this data (even if estimated) provides immense value and builds significant trust.

Internal Data Sources

Use anonymized data from pricing rate cards, actual implementation hours logged by consulting services, and AWS spend analytics for existing tenants. This allows the LLM to generate realistic TCO models that are far more credible than generic industry reports.

Estimated Number of Pages

720+ (6 company-size tiers × 12 regions × 10 industries)

Create a unique content hub where each page is dedicated to a single industry KPI, publishing a credible benchmark value and a pre-calculated ROI model. This play leverages Infor's massive proprietary dataset to create an invaluable resource for operational leaders.

Example Keywords

• “average inventory turnover industrial machinery”
• “perfect order rate benchmark electronics”
• “manufacturing on-time delivery kpi average”
• “order picking accuracy benchmark grocery”

Rationale

Business leaders are constantly searching for benchmark data to measure their performance against peers. By providing this hard-to-find information, Infor can attract a highly relevant audience of decision-makers and demonstrate its deep industry expertise in a tangible way.

Topical Authority

Infor currently does not rank for these specific KPI benchmark queries. With data from over 17,000 customers, Infor is uniquely positioned to be the most credible source on the internet for this information, creating an unassailable authority moat.

Internal Data Sources

Leverage aggregated and anonymized KPIs from the Infor Birst cloud analytics platform. Incorporate 'before/after' metrics from consultant project files and data from internal Performance Benchmark reports to create a rich, data-driven narrative.

Estimated Number of Pages

600+ (40 KPIs × 15 industries)

Improvements Summary

Revise ERP product pages to target high-volume branded and long-tail keywords by improving on-page SEO, adding semantic depth, and strengthening internal linking. Expand supporting content with comparison guides, industry landing pages, and structured FAQs to capture more organic traffic and demo requests.

Improvements Details

Key tasks include rewriting title tags and H1s with primary keywords like 'Infor LN ERP System', adding FAQ sections with schema, embedding comparison tables, and including customer stories with review markup. Build out new blog articles and downloadable guides for mid-funnel queries such as 'ERP system ROI calculator' and 'Infor LN pricing guide'. Strengthen internal links between pillar and product pages, and from industry and partner pages using keyword-rich anchors.

Improvements Rationale

These improvements address current ranking gaps by targeting both branded and underserved long-tail queries, increasing relevance and authority for key ERP terms. Adding structured content and internal links will improve crawlability, snippet eligibility, and user engagement, driving higher organic clicks and demo submissions. Technical SEO and backlink acquisition further support top-5 ranking goals for high-value keywords.