INK Communications Co. Organic Growth Opportunities

Current Performance

• You rank for ~600 keywords and drive ~1k monthly organic visits (≈$5k in traffic value), putting you #2 vs your tracked competitors but far behind the category leader.
• Organic visibility is heavily brand-led: top queries include “ink communications”, “ink communications co”, “ink public relations”, plus some early non-brand traction like “b2b pr agency” and “clean energy pr (agency)”.
• Authority is moderate at 26 with ~4k backlinks from ~700 referring domains—a solid base, but your traffic is concentrated on a few URLs (homepages drive ~70%+ of visits; next is a case study and key service pages like /work/energy-pr-agency/ and /work/b2b-tech-pr-agency/).

Growth Opportunity

• The market is much bigger: Walker Sands pulls ~8k organic visits and ~4k keywords (about 6× your scale), indicating meaningful headroom in the same demand set.
• You have a content library but it’s underperforming: many Insights and service URLs show near-zero traffic—systematically refreshing, expanding, and internally linking these into topic clusters (B2B tech PR, energy/cleantech PR, analyst relations, integrated comms, location intent like Austin/Denver) should unlock non-brand growth.
• Fix concentration/duplication signals and strengthen conversion pathways: the http vs https homepage split suggests consolidation/canonicalization opportunities, and your best-performing “work” pages provide a template to create more high-intent service/industry landing pages.

Assessment

You have a credible baseline (moderate authority, ~600 rankings) but you’re overly dependent on brand queries and a small set of pages. The competitive gap (≈6× to the leader) suggests you can grow substantially by expanding and optimizing non-brand, high-intent content at scale. AirOps can help you execute that systematic content and landing-page buildout efficiently and consistently.