Insight Enterprises Organic Growth Opportunities

Create time-sensitive guides for every critical CVE, detailing patch instructions and mitigation steps for specific vendor products. This positions Insight as a rapid-response security authority, capturing urgent search traffic from security engineers.

Example Keywords

• “CVE-2024-6387 mitigation guide”
• “fortinet ssl-vpn vulnerability patch steps”
• “zero-day exchange server exploit workaround”
• “ios 17 security update cve list”

Rationale

Searchers are security engineers who must remediate fast — prime upsell to Insight’s incident-response retainer.

Topical Authority

Insight’s 300-person Cybersecurity team already publishes internal advisories within hours of disclosure; CDW rarely surfaces in these SERPs.

Internal Data Sources

Internal CERT bulletins & OneCall SOC playbooks, Vendor PSIRT API feeds (Cisco, Microsoft, Palo Alto), and Real-time CVE JSON from NIST NVD (for auto-population).

Estimated Number of Pages

18,000-20,000

Develop thousands of pages comparing specific product models against their direct competitors and listing viable alternatives. This strategy captures high-commercial-intent users at the final decision-making stage.

Example Keywords

• “ThinkPad P16 vs Dell Precision 7680”
• “Fortinet 60F alternatives”
• “Surface Laptop 7 vs MacBook Air M4”

Rationale

High commercial intent; searchers are at vendor-selection stage. CDW captures this traffic heavily; Insight’s existing SKU pages are transactional but lack comparison content.

Topical Authority

Insight’s catalog and partner data enables unbiased spec tables and TCO calculators.

Internal Data Sources

Use PIM/master SKU database (specs, prices, inventory), Historical deal win/loss data (CRM) to highlight pros/cons, and Client reviews from Insight account teams.

Estimated Number of Pages

10,000+

Publish real-time IT contract rate benchmarks for specific roles, tech stacks, and cities around the world. This leverages proprietary recruitment data to attract high-value procurement and HR leaders.

Example Keywords

• “azure devops engineer hourly rate austin”
• “sap hana consultant daily rate uk”
• “servicenow architect contract rates canada”
• “mulesoft developer freelance cost germany”

Rationale

Competitors provide generic salary ranges; real-time market rates are scarce and highly sought by procurement.

Topical Authority

Insight places thousands of contractors annually; rate cards by skill & region live in its Talent Solutions ATS. Competitors cannot easily replicate this data.

Internal Data Sources

Leverage Bullhorn/Workday recruitment database exports, Client SOW billing rates (anonymized), and Forecast demand curves from the Talent Analytics team.

Estimated Number of Pages

12,000-15,000

Create a library of downloadable GenAI prompt packs and use-case blueprints for specific business roles and applications. This play taps into the explosive growth of AI-related searches to drive workshop and licensing revenue.

Example Keywords

• “copilot prompts for finance d365”
• “salesforce einstein gpt prompt library manufacturing”
• “jira service management ai agent prompts template”
• “healthcare radiology genai prompt pack”

Rationale

Searches for practical AI implementation guides explode after new product releases; owning this SERP drives high-value workshop and licensing revenue.

Topical Authority

Insight is a Microsoft AI Partner-of-the-Year and develops proprietary prompt libraries for clients; none are publicly indexed, providing a unique content advantage.

Internal Data Sources

Utilize prompt libraries from Insight AI Center of Excellence, Client PoC documentation (redacted), and telemetry of most-used prompts from internal systems.

Estimated Number of Pages

3,200+

Develop detailed guides explaining how to secure funding and discounts from major vendor programs like AWS MAP and Cisco EAs. This highly unique content leverages insider knowledge to capture buyers looking for budget, leading to direct conversions.

Example Keywords

• “aws map funding application guide”
• “cisco ea discount tiers 2025”
• “microsoft fasttrack benefits azure virtual desktop”
• “palo alto fuel mdf program requirements”

Rationale

Companies that learn about available funding through this content often convert directly to Insight to help file claims and manage procurement.

Topical Authority

Insight manages over $1 billion in vendor programs annually; the rules, cut-offs, and rebate tables are inside partner portals, not on Google, giving Insight an unparalleled data advantage.

Internal Data Sources

Use Partner portals APIs (Cisco PXE, AWS Partner Central, Microsoft Partner Center), Insight Funding Desk CRM notes, and Historical client claim success rates from Snowflake.

Estimated Number of Pages

850+

Improvements Summary

Expand and enrich glossary pages with longer, more comprehensive content, structured data, and internal links. Add supporting blog content, optimize on-page SEO, and connect glossary entries to high-authority sections.

Improvements Details

Increase glossary page length to 900-1,200 words, add FAQ sections, comparison tables, and contextual CTAs. Target specific primary and secondary keywords such as 'on prem meaning', 'asset disposition', and 'device as a service daas'. Implement schema markup, create a master glossary index, and add related term links. Update titles and meta descriptions, improve page speed, and build external backlinks.

Improvements Rationale

These actions address thin content, lack of internal linking, and missed keyword opportunities, which currently keep glossary pages on page 2 of Google. By improving topical depth, technical SEO, and authority signals, the glossary can achieve higher rankings, increased organic traffic, and support lead generation through better user journeys.