Insperity Premier Organic Growth Opportunities

Create calculator-driven guides that answer “What should I pay a Remote [ROLE] living in [CITY] given HQ is in [CITY]?”. These pages capture high-intent traffic from companies actively pricing remote talent in the post-COVID era.

Example Keywords

• “Remote software engineer salary adjustment Boise from SF”
• “Cost of living multiplier HR generalist Nashville vs Boston”
• “Geo-pay calculator 25-person startup”
• “Salary adjustment for remote workers by state”

Rationale

The rise of remote work has created massive search demand for geo-pay data, yet most search results are generic blog posts. By creating granular, data-driven pages for every permutation of role and location, Insperity can capture this high-intent audience of companies formulating their compensation strategies.

Topical Authority

As a leader in payroll and compensation services for thousands of SMBs, Insperity has access to real salary and COLA adjustment data. Publishing this proprietary information establishes unparalleled authority and trust on a topic where competitors can only offer theoretical advice.

Internal Data Sources

Leverage Insperity's aggregated payroll and Cost of Living Adjustment (COLA) tables from client files. Augment this with offer-letter revision logs indicating actual adjustment percentages to create the most accurate and defensible content on the web.

Estimated Number of Pages

300,000+ (Covering 300 destination metros, 20 origin metros, and 50 top roles)

Surface real, anonymized questions from small-business HR managers and provide vetted Insperity answers on micro Q&A pages. This strategy targets the massive long-tail of specific, urgent HR questions that are currently underserved by search engines.

Example Keywords

• “Phoenix 35-employee bereavement policy question”
• “How do I prorate PTO for 12 staff in Portland?”
• “Cincinnati restaurant split-shift rule clarification”
• “My employee is discussing wages what can I do”

Rationale

Millions of HR managers google specific, nuanced questions every day, but find only generic articles. By publishing a library of real-world questions and expert answers, Insperity can capture this massive, high-intent long-tail traffic and demonstrate its expertise at scale.

Topical Authority

Insperity fields tens of thousands of support tickets annually, creating a proprietary database of real-world HR problems. Publishing this insight, with answers vetted by SHRM-certified advisors, provides an unmatched level of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) that competitors cannot replicate.

Internal Data Sources

Use five years of de-identified support ticket and chat transcripts. Mine internal resolution knowledge base articles and use click-through data from existing FAQs to prioritize the most in-demand topics.

Estimated Number of Pages

180,000+ (Covering 300 metros, 5 company size bands, and 120 high-volume HR topics)

Develop KPI dashboards that expose the real cost-per-hire, time-to-fill, and quality-of-hire for each recruiting channel. These pages target recruiting managers and talent acquisition leaders seeking to optimize their hiring budgets.

Example Keywords

• “Cost per hire LinkedIn vs Indeed sales reps Chicago”
• “Time to fill software engineer referrals Austin”
• “Best recruiting source administrative assistants Phoenix”
• “Average recruiting cost per hire by industry”

Rationale

Companies constantly struggle to measure and justify their recruiting spend, and current search results only offer anecdotal vendor claims. By publishing real, hard data on channel performance, Insperity can become the definitive source for recruiting analytics and attract high-value leads for its recruiting process outsourcing (RPO) services.

Topical Authority

Insperity’s integrated Applicant Tracking System (ATS) and background-check pipeline process over 100,000 hires annually. This provides a proprietary, transaction-level dataset on recruiting channel effectiveness that is far more credible and granular than any competitor's marketing content.

Internal Data Sources

Leverage end-to-end applicant tracking metrics, including source tags, stage drop-off rates, and quality-of-hire scores from post-hire performance reviews. Incorporate background screening turnaround times and onboarding survey data to enrich the content.

Estimated Number of Pages

180,000+ (Covering 15 recruiting channels, 300 metros, and 40 key roles)

Create interactive benchmark pages showing salary and benefits data for specific job titles within different metro areas and company sizes. This play targets HR managers and business owners during the critical budget and compensation planning cycle.

Example Keywords

• “HR manager salary 50 employee company Denver”
• “Average PTO for accountants in Miami SMB”
• “Hybrid work stipend benchmark Seattle tech startups”
• “Small business marketing manager salary Austin”

Rationale

Compensation data is one of the most highly searched-for topics by businesses, yet most available data is skewed towards large enterprises. By providing benchmarks specifically for the SMB segment, Insperity can attract a massive, high-intent audience that directly aligns with its core customer profile.

Topical Authority

With aggregated and anonymized payroll data from over 11,000 clients, Insperity possesses a unique and defensible dataset on SMB compensation that competitors cannot replicate. Publishing this data establishes Insperity as the authority on how small and mid-sized businesses pay their employees.

Internal Data Sources

Utilize Insperity's de-identified payroll database to generate salary ranges (25th, 50th, 75th percentiles). Incorporate internal benefits enrollment data to surface common perk offerings and use the LinkedIn Salary Insights API to corroborate and add external validation.

Estimated Number of Pages

90,000+ (Covering 300 job titles, 100 metro areas, and 3 company-size bands)

Build a comprehensive library of downloadable HR policy templates, customized for different industries and states. This strategy captures do-it-yourself HR managers and small business owners actively seeking to create compliant workplace policies.

Example Keywords

• “Employee cell phone policy template construction Georgia”
• “Progressive discipline policy sample retail New Jersey”
• “Drug-testing policy template trucking industry Ohio”
• “California remote work policy template”

Rationale

Search volume for policy templates is consistently high, driven by the constant need for businesses to establish and update their internal rules. Offering granular, state- and industry-specific templates positions Insperity as a helpful resource, generating high-quality leads that can be nurtured into full-service PEO clients.

Topical Authority

Insperity's legal and compliance teams already create and maintain a proprietary library of best-practice HR policies for clients. Scaling this internal expertise into a public-facing resource demonstrates deep subject matter authority and provides tangible value to potential customers.

Internal Data Sources

Leverage Insperity’s proprietary library of legally-vetted policy documents. Enhance templates with callouts based on historical litigation examples to highlight common pitfalls, and use the internal compliance database to ensure all state-specific clauses are current.

Estimated Number of Pages

75,000+ (Covering 60 common HR policies, 25 industries, and 50 states)

Improvements Summary

Consolidate and optimize PEO and HR outsourcing content to resolve keyword cannibalization and improve rankings for high-intent branded queries. Refine on-page SEO, internal linking, and add new assets like an interactive calculator and updated case studies.

Improvements Details

Promote /hr-solutions/ as the main commercial page, merge or canonicalize overlapping content, and restructure H1/H2s for target keywords such as 'Insperity PEO services' and 'Insperity pricing.' Expand content depth, add FAQ schema, and implement a sidebar linking widget across all cluster pages. Launch a PEO savings calculator, publish a new implementation checklist blog, and build authoritative backlinks to support ranking improvements.

Improvements Rationale

Current content is split across multiple pages, causing cannibalization and weak topical authority, which keeps high-value branded keywords stuck on page 2. By consolidating ranking signals, optimizing for exact-match queries, and adding interactive and schema-driven assets, the site can improve relevance, increase CTR, and drive more qualified leads into the sales funnel.