Instrumentl Organic Growth Opportunities

Create comprehensive directory pages for every major nonprofit cause area combined with state/metro locations, providing detailed grant opportunity insights. This strategy targets the intersection of cause and location where most grantseekers actually search.

Example Keywords

• "mental health grants in Texas"
• "STEM education grants in Ohio"
• "food security grants Los Angeles County"
• "arts grants in Colorado"

Rationale

Instrumentl already ranks for single-dimension browse pages but lacks coverage of two-dimension combinations that drive high-intent traffic. The site's existing 4,600+ Form-990 records provide strong topical authority to power these hub pages.

Topical Authority

Strong existing authority from current grant directory and 990 database coverage.

Internal Data Sources

Grant database filters (cause + geo tags), 990 giving statistics, live SERP data

Estimated Number of Pages

3,000-5,000 pages (60 causes × 50 states × key metros)

Create annual funding trend analysis pages for every major private foundation, synthesizing their latest priorities and giving patterns. These pages serve as invaluable resources for grant researchers seeking current strategic insights.

Example Keywords

• "Ford Foundation funding priorities 2024"
• "Howard Hughes Medical Institute giving trends 2023"
• "MacArthur Foundation focus areas this year"

Rationale

No competitor offers synthesized annual insights on foundation trends, while static 990-PFs dominate SERPs. Instrumentl's proprietary data allows unique analysis.

Topical Authority

Strong authority from existing 990 database and foundation profiles.

Internal Data Sources

Multi-year 990 data, real-time grant listings, LinkedIn/news API signals

Estimated Number of Pages

10,000-12,000 pages

Build comprehensive grant guides mapping every common NTEE program code to state-specific funding opportunities. This strategy targets grantseekers who know their IRS classification and need targeted funding matches.

Example Keywords

• "grants for P11 single parent centers in Florida"
• "M23 community health clinic grants California"
• "A31 arts councils funding opportunities Texas"

Rationale

Almost no SEO content exists mapping NTEE codes to grant opportunities, despite widespread use in applications. Instrumentl's tagged database enables automated population of results.

Topical Authority

Strong existing authority in grant categorization and state-level data.

Internal Data Sources

Grant database NTEE tags, 990-PF giving totals, state filters

Estimated Number of Pages

9,500+ pages (190 NTEE codes × 50 states)

Create detailed profiles of foundation board members and major philanthropists, including giving histories and approach strategies. This content serves grantseekers researching decision-makers for relationship building.

Example Keywords

• "how to approach Lauren Powell Jobs for funding"
• "Robert Smith charitable priorities"
• "MacArthur Foundation board member giving"

Rationale

Current SERPs yield scattered news pieces rather than actionable intelligence. Instrumentl's parsed 990 data provides unique insight into board composition and giving patterns.

Topical Authority

Strong authority from existing foundation coverage and 990 data.

Internal Data Sources

990 board/officer tables, LinkedIn API data, news mentions

Estimated Number of Pages

15,000-20,000 pages

Create detailed breakdowns of grant scoring rubrics and reviewer criteria for major funding programs. This strategy helps grant writers understand exactly what reviewers look for.

Example Keywords

• "AmeriCorps NOFO scoring rubric explained"
• "Kresge Foundation proposal review criteria"
• "HRSA grant scoring breakdown"

Rationale

FOIA'd rubrics are public but buried in PDFs. No competitor offers SEO-optimized content decoding reviewer criteria at scale.

Topical Authority

Strong authority in grant writing guidance and federal grant coverage.

Internal Data Sources

FOIA documents, FederalRegister.gov data, anonymized reviewer feedback

Estimated Number of Pages

2,000-3,000 pages

Improvements Summary

Optimize 'Browse-Grants' pages to improve search rankings and increase conversions. Focus on keyword targeting, on-page SEO, and content expansion.

Improvements Details

Implement targeted keyword maps for specific pages like Faith-Based and Youth Programs. Enhance on-page elements such as title tags, H1s, and H2s. Expand content with downloadable assets and success stories, and improve internal linking strategies.

Improvements Rationale

These improvements aim to move pages from SERP page-2 to page-1, increasing visibility and traffic. By targeting high-volume keywords and optimizing content structure, the strategy seeks to capture more organic traffic and improve conversion rates.