Interact Software Organic Growth Opportunities

Create a massive library of comparison and migration landing pages targeting high-intent buyers looking to switch from legacy or competing platforms. These pages provide a structured path for users searching for better alternatives to their current intranet software.

Example Keywords

• "Simpplr alternative"
• "Staffbase vs Interact comparison"
• "migrate from Unily to intranet"
• "replace SharePoint intranet software"
• "Happeo replacement guide"

Rationale

Buyers in the consideration phase often search for alternatives to incumbents. By positioning Interact as the logical upgrade with specific migration paths, the brand captures traffic from competitors' brand equity.

Topical Authority

Interact already ranks for core terms like "intranet software" and "intranet definition," establishing a baseline as a category leader capable of critiquing and replacing other tools.

Internal Data Sources

Use existing case studies, feature comparison matrices, and professional services migration playbooks to provide differentiated, credible transition plans.

Estimated Number of Pages

800+ (Covering hundreds of competitors across various tiers and specific migration scenarios)

Develop a directory of technical landing pages that show how Interact fits into specific enterprise technology stacks. These pages target IT architects and digital workplace leaders who need to know how an intranet integrates with their existing tools like Okta, Workday, and ServiceNow.

Example Keywords

• "intranet for Okta SSO"
• "Workday intranet integration blueprint"
• "ServiceNow employee portal integration"
• "Microsoft 365 intranet architecture"
• "SCIM provisioning for intranet"

Rationale

IT buyers search for compatibility before they search for features. Providing detailed architecture blueprints reduces friction in the sales process and captures technical search intent that competitors often ignore.

Topical Authority

The presence of developer documentation and technical feature pages (e.g., workplace search, integrations) in the current sitemap provides the necessary technical foundation.

Internal Data Sources

Leverage developer.interactsoftware.com documentation, API specifications, and security/compliance pages to generate accurate technical content.

Estimated Number of Pages

1,200+ (Covering combinations of IdPs, HRIS, ITSM, and collaboration tools)

Expand the current limited industry coverage into a comprehensive library of hundreds of sub-vertical pages. This play targets niche industry queries where buyers look for specialized solutions tailored to their specific operational challenges.

Example Keywords

• "intranet for manufacturing plants"
• "internal comms for logistics companies"
• "intranet for healthcare clinics"
• "employee hub for retail franchises"
• "intranet for non-profit organizations"

Rationale

Generic software pages often fail to convert niche buyers. By creating pages for specific sub-verticals, Interact can address unique pain points like frontline worker access or regulatory compliance in specific fields.

Topical Authority

Existing industry pages for healthcare and retail prove the domain can rank for these terms; scaling this to hundreds of sub-industries leverages this proven success.

Internal Data Sources

Use the 125+ news releases and 25+ customer case studies to extract industry-specific language, challenges, and success metrics.

Estimated Number of Pages

500+ (Covering broad industries and their specific sub-sectors)

Generate a library of "recipe" pages that describe how different departments (HR, IT, Comms, Legal) can use Interact to solve specific operational problems. These pages focus on the "Job-to-be-Done" rather than just software features.

Example Keywords

• "employee onboarding intranet workflow"
• "IT incident communication template"
• "HR policy acknowledgment process"
• "internal comms for shift workers"
• "crisis communication hub setup"

Rationale

Many buyers search for a solution to a specific problem (e.g., "how to onboard employees") rather than a tool category. These pages capture users earlier in the journey and demonstrate immediate product value.

Topical Authority

Interact's deep feature set (broadcasts, newsletters, workflows) and extensive blog archive on internal comms provide the topical depth to support these operational guides.

Internal Data Sources

Extract insights from the 96+ guides and 822+ blog posts to create structured, step-by-step workflow templates.

Estimated Number of Pages

1,500+ (Covering dozens of departments across hundreds of common business scenarios)

Create a suite of procurement-ready assets including RFP templates, requirements checklists, and vendor evaluation scorecards. This play targets buyers who are in the final stages of the purchasing process and need help justifying their choice.

Example Keywords

• "intranet RFP template"
• "intranet requirements checklist"
• "employee experience platform evaluation"
• "intranet vendor scorecard"
• "intranet ROI business case"

Rationale

Providing the tools that procurement teams use to evaluate vendors allows Interact to frame the requirements in a way that favors their own platform's strengths.

Topical Authority

The existing ROI calculator and professional services pages establish Interact as a consultant-level authority in the intranet selection process.

Internal Data Sources

Utilize internal sales enablement materials, ROI calculation logic, and professional services strategy playbooks.

Estimated Number of Pages

400+ (Customized by industry, company size, and specific technology requirements)

Improvements Summary

Refocus the “intranet-definition” post as the cluster pillar by adding an above-the-fold definition block, concrete intranet examples, a simple intranet vs internet vs extranet table, and on-page FAQs. Rebuild the comparison posts (“intranet vs internet”, “intranet vs SharePoint”, “build or buy intranet”, “EX platform vs intranet”) with direct-answer intros, decision tables, and a shared related-links module that ties the cluster together and routes readers to relevant product/ROI pages.

Improvements Details

Add snippet-first formatting across pages: 40–60 word definition blocks, tight comparison tables (access, users, purpose, security, examples), and H2s that mirror common questions for keywords like “definition of intranet”, “what is the difference between the internet and the intranet”, and “intranet vs sharepoint”. Re-structure the SharePoint article so the top section directly answers “SharePoint vs intranet software” and map the rest of the content to decision criteria (search, mobile/frontline, governance, integrations, analytics). Expand “build or buy intranet” with cost ranges, timeline drivers, risk/maintenance sections, and an embedded checklist, then add table of contents jump links, updated titles/meta that promise tables/examples, and FAQ schema only for real on-page FAQs.

Improvements Rationale

Several high-volume terms show low traffic share, which points to page-2 or low page-1 positions where snippet ownership and CTR matter more than adding length. Direct answers, tables, and FAQs align with featured snippet and PAA patterns for “what is / vs” queries, while a hub-and-spoke internal linking setup signals topical authority and reduces overlap between closely related posts. Contextual links from TOFU articles to relevant feature and ROI pages also improves assisted conversions without changing the informational intent.