Invicti Security Organic Growth Opportunities

Create a comprehensive, scalable knowledge base of threat advisory pages for every relevant web application and API CVE. This play captures high-intent search traffic from security professionals and developers seeking to understand, detect, and remediate specific vulnerabilities.

Example Keywords

• “CVE-2024-12345 exploit”
• “scan for CVE-2023-4040”
• “how to fix CVE-2022-3010 in Spring”
• “dast tool for CVE detection”

Rationale

Competitors like Rapid7 generate a significant portion of their traffic from CVE content. By scaling its existing advisories, Invicti can directly compete for this high-value traffic and establish itself as the go-to resource for actionable vulnerability intelligence, which is perfectly aligned with its DAST product.

Topical Authority

Invicti already ranks for a few CVE-related terms and publishes advisories, demonstrating foundational authority. Scaling this to thousands of CVEs will cement their expertise in vulnerability detection and remediation, proving the power of their scanning engine with every page.

Internal Data Sources

Leverage Invicti’s proprietary vulnerability-check library (the proof-based scanning scripts) to show how to detect each CVE. Use internal scan telemetry to provide unique prevalence and exploitability statistics, and auto-extract remediation code snippets from the Invicti support knowledge base.

Estimated Number of Pages

20,000+

Programmatically generate static 'Shadow API Reports' for the top 100,000 websites, highlighting undocumented or unmanaged API endpoints. This play creates a unique, proprietary dataset that captures emerging search interest around API security and directly showcases Invicti's discovery capabilities.

Example Keywords

• “shadow api report apple.com”
• “unmanaged api endpoints netflix”
• “find hidden apis on my domain”
• “shadow api scanner for banks”

Rationale

As API security becomes a critical concern for enterprises, there is a growing search demand for tools and information related to API discovery and risk. This play positions Invicti as a thought leader and solution provider in this burgeoning space, creating a powerful lead-generation engine tied directly to a core product feature.

Topical Authority

Invicti's core business is application scanning and discovery. By publishing data from its own engine, it provides undeniable proof of its technical capabilities in API discovery, establishing immediate and defensible authority on the topic of shadow APIs.

Internal Data Sources

Use passive crawl logs from the Invicti discovery engine to identify domains and their associated APIs. Feed endpoint metadata (counts, authentication methods, sensitive verbs) into a proprietary risk-scoring algorithm, and use AirOps to auto-generate summary text and visuals for each domain report.

Estimated Number of Pages

100,000+

Create a massive library of 'Risk Scorecard' pages for every version of every popular plugin and theme across WordPress, Drupal, Magento, and Joomla. This strategy targets the immense long-tail search volume from developers and site owners investigating the security of specific components.

Example Keywords

• “contact form 7 5.9 security issues”
• “elementor 3.20.1 xss vulnerability”
• “is woocommerce 8.5 safe”
• “drupal views_bulk_operations cve list”

Rationale

Millions of websites run on CMS platforms, and their biggest vulnerability is often outdated or insecure plugins. Capturing the search traffic of users asking 'Is this plugin safe?' provides a direct funnel to Invicti's scanning solutions, offering a clear next step to assess their entire site's security posture.

Topical Authority

While Invicti has a few advisories, it lacks comprehensive coverage of the CMS ecosystem. By systematically creating pages for tens of thousands of plugins and themes, Invicti can become the definitive authority on component security, a topic directly related to their core DAST and SCA offerings.

Internal Data Sources

Use data from Invicti's proof-based scanning engine to confirm exploitability of known vulnerabilities in specific plugin versions. Integrate with public APIs (e.g., WordPress.org) to scrape download counts for 'blast radius' calculations, and use the internal remediation knowledge base to provide fix information.

Estimated Number of Pages

60,000+

Develop a comprehensive library detailing the security posture of every popular open-source package in major ecosystems like npm, PyPI, and Maven. Each page will serve as a go-to resource for developers, providing vulnerability lists, 'blast-radius' analysis, and fix guides.

Example Keywords

• “lodash security issues 2025”
• “express 4.18.2 vulnerability fix”
• “python requests cve list”
• “is log4j 2.17.1 still vulnerable”

Rationale

Modern applications are built on open-source dependencies, making Software Composition Analysis (SCA) a critical security practice. This play intercepts developers and security engineers at the exact moment they are researching the risk of a specific package, positioning Invicti's SCA capabilities as the essential solution.

Topical Authority

This play is a natural extension of Invicti's existing authority in web application vulnerabilities into the adjacent, and equally important, realm of dependency security. It demonstrates a holistic understanding of the modern attack surface and aligns perfectly with their expanding product suite.

Internal Data Sources

Utilize the Software Bill of Materials (SBOM) and transitive dependency graphs generated by Invicti’s SCA module. Incorporate real-world exploit PoCs and code fixes from the Invicti research team's internal knowledge base to provide unique, actionable insights that go beyond simple CVE lists.

Estimated Number of Pages

40,000+

Generate thousands of hyper-specific cheat sheets that provide secure code patterns for a specific function in a specific language against a specific vulnerability. This moves beyond generic advice to give developers the exact, secure code snippets they need while working.

Example Keywords

• “secure jwt validation in node”
• “prevent deserialization attack in java serialize”
• “python template rendering xss safe”
• “c# secure file upload against path traversal”

Rationale

Developers don't search for 'how to prevent XSS'; they search for how to solve a specific problem in the code they are writing right now. By creating content that matches this granular, function-level intent, Invicti can build immense trust and authority with the developer community, who are key influencers in tool purchasing decisions.

Topical Authority

This play establishes unparalleled technical depth. While competitors offer high-level guides, providing function-level, language-specific, and vulnerability-aware code patterns proves Invicti understands security at the most fundamental level, building authority from the ground up.

Internal Data Sources

Mine remediation code snippets directly from the 'proofs' generated by Invicti’s DAST scanner, ensuring the advice is based on verified findings. Leverage internal Abstract Syntax Tree (AST) patterns from the Invicti research team to correctly identify and replace insecure code structures for a wide variety of languages.

Estimated Number of Pages

10,000+

Improvements Summary

Consolidate duplicate URLs, optimize cheat-sheet articles for high-potential keywords, and build a cohesive internal linking structure. Expand content with detection, prevention, and Invicti-focused sections, and introduce a central hub and supporting payload pages.

Improvements Details

Key tasks include mapping primary and secondary keywords like 'sql injection cheat sheet' and 'netcat reverse shell', rewriting H1s and meta tags, adding FAQ schema, and embedding comparison tables. All articles will be expanded to 1,800–2,200 words, with real-world examples, Invicti demos, and internal links to product pages. A new 'Web Security Cheat Sheets Hub' will centralize resources, while technical fixes address URL consistency, structured data, and site speed.

Improvements Rationale

These actions address cannibalization, improve keyword targeting, and strengthen topical authority, which should move pages from mid-SERP to top positions. A unified structure and clear commercial connections to Invicti will drive more qualified traffic and increase conversions from high-intent queries.