Invoca Organic Growth Opportunities

Create hyper-local data pages detailing the average cost-per-lead and conversion rates for phone leads, broken down by industry and major metropolitan area. This strategy captures high-intent search traffic from multi-location and franchise marketers seeking to benchmark performance and allocate budgets effectively.

Example Keywords

• “cost per phone lead roofing seattle”
• “average hvac call conversion rate atlanta”
• “dentist phone lead benchmarks chicago”
• “solar call volume by city”

Rationale

Marketers need reliable, granular data to make informed decisions, but current search results for phone lead economics are generic and stop at the national or state level. By publishing metro-specific benchmarks, Invoca can fill a significant content gap, attract a high-value audience of multi-location marketers, and generate highly linkable data assets.

Topical Authority

Invoca's domain authority (AS 45) and vast backlink profile give it a strong advantage to rank for these terms over smaller, local agencies. Publishing this unique, data-rich content will cement Invoca's position as the definitive authority on phone lead economics, a core aspect of its business.

Internal Data Sources

This play leverages Invoca's most valuable and defensible asset: its massive, proprietary dataset. AirOps can be used to query anonymized call logs (volume, CPL, conversion rates) and tag them by industry and Designated Market Area (DMA), while also using Signal AI data to isolate only qualified leads for the most accurate benchmarks.

Estimated Number of Pages

3,000 – 4,000

Develop a library of SEO-optimized pages featuring real, PII-scrubbed, and AI-annotated sales and service call transcripts for various industries and scenarios. This provides an unparalleled resource for sales trainers and marketers looking for examples of what successful calls actually sound like.

Example Keywords

• “roof repair sales call example”
• “successful life insurance phone script real call”
• “medspa booking call transcript”
• “mortgage rate inquiry call example”

Rationale

Search results for call scripts are saturated with generic, fictional templates that lack authenticity. By publishing real, high-performing call transcripts, Invoca can attract an audience seeking practical, proven examples, creating a unique content moat that is impossible for competitors to replicate.

Topical Authority

This play demonstrates Invoca's core value proposition by showcasing the intelligence it extracts from conversations. It establishes deep topical authority not just in call tracking, but in the qualitative aspects of sales effectiveness, coaching, and customer experience, directly tying product features (like AI-powered annotations) to the content.

Internal Data Sources

Leverage Invoca's Quality Management tools to identify top-performing calls, then use AirOps to transcribe them, scrub all personally identifiable information (PII), and automatically generate annotations, speaker sentiment graphs, and call timelines. This turns raw, internal data into a polished, public-facing asset.

Estimated Number of Pages

500 – 700

Create comprehensive guides that list the top phrases, questions, and objections used by customers during phone calls, categorized by industry and specific product or service. This strategy targets marketers and product teams seeking to understand the precise language of their buyers.

Example Keywords

• “phrases customers use when buying solar panels”
• “common objections kitchen remodeling calls”
• “auto insurance cancellation reasons phone”
• “how customers ask for financing hvac”

Rationale

Marketers and sales trainers are constantly searching for the exact language customers use, but SERPs are dominated by low-quality forum and blog content. Invoca can win this space by using its massive call dataset to provide statistically significant, data-driven phrasebooks that are far more authoritative and useful.

Topical Authority

This play positions Invoca as the definitive expert on the 'voice of the customer.' By moving beyond call metrics and into linguistic analysis, it builds authority in the adjacent and valuable fields of market research, product marketing, and sales enablement, attracting a wider top-of-funnel audience.

Internal Data Sources

Use AirOps to connect to Invoca's Signal AI data, performing N-gram analysis and NLP clustering on millions of anonymized call transcripts. This process can surface the most common and impactful customer phrases, which can be enriched with sentiment scores and call outcome data to highlight the language that truly drives business results.

Estimated Number of Pages

500 – 700

Build a comprehensive library of SEO-optimized landing pages, with one page for every potential martech, adtech, and CRM platform that Invoca can integrate with. These pages will serve as detailed guides on how to connect the two platforms and the benefits of doing so.

Example Keywords

• “{platform} call tracking integration”
• “connect invoca to {platform}”
• “conversation intelligence for {platform}”
• “{platform} phone call attribution”

Rationale

Searchers looking for specific software integrations are typically at the bottom of the funnel and have high commercial intent. While Invoca has a few integration pages, there is a massive opportunity to create hundreds more, capturing long-tail traffic and intercepting potential customers before they discover a competitor's solution.

Topical Authority

Invoca already ranks for its own brand and a few core integrations, demonstrating foundational authority. Expanding this to cover the entire marketing technology landscape reinforces its position as a central, well-connected hub in the ecosystem, a key consideration for enterprise buyers.

Internal Data Sources

This play can be powered by a variety of internal sources fed into AirOps, including product API documentation, technical implementation guides from customer success playbooks, and anonymized usage statistics to show the popularity of certain integrations, adding a unique data-driven element.

Estimated Number of Pages

600 – 1,000

Develop a definitive resource hub detailing call recording and analytics legality, with specific pages for each major regulation (HIPAA, PCI, GDPR), industry, and jurisdiction (state/country). This addresses critical, high-stakes questions for buyers in regulated industries.

Example Keywords

• “pci phone recording rules florida”
• “two party consent pest control calls”
• “gdpr call analytics ecommerce uk”
• “hipaa compliant call tracking dermatology”

Rationale

Compliance is a non-negotiable purchasing barrier for many enterprise customers, yet online resources are often written by law firms and lack specific martech context. By providing clear, operational guidance, Invoca can capture bottom-funnel traffic from buyers actively vetting vendors for security and legal compliance.

Topical Authority

This is a high-stakes, Your-Money-or-Your-Life (YMYL) topic where Google heavily rewards Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Invoca's existing SOC 2 and HIPAA attestations, combined with its in-house legal expertise, provide a powerful and defensible basis for establishing authority that competitors cannot easily match.

Internal Data Sources

Utilize internal legal matrices on jurisdictional requirements (e.g., one-party vs. two-party consent states), excerpts from security & compliance documentation, and redacted examples of compliant consent language captured from real customer calls to provide practical, trustworthy content.

Estimated Number of Pages

600 – 800

Improvements Summary

Update and expand key pages targeting high-value call tracking and pay-per-call keywords, optimize on-page elements, and fill content gaps with new resources. Strengthen internal linking and technical SEO to improve rankings and capture featured snippets.

Improvements Details

Rewrite H1s and meta tags with primary keywords like 'AI call tracking' and 'pay per call', expand content with updated data, comparison tables, and implementation guides, and add FAQ schema to target People-Also-Ask boxes. Launch new supporting content such as benchmark reports and ROI calculators, and interlink using keyword-rich anchors. Improve technical SEO by compressing images, optimizing Core Web Vitals, and updating schema markup.

Improvements Rationale

These actions target high-search-volume keywords currently ranking on page 2, aiming to move them to page 1 and increase organic traffic. Addressing content gaps and improving internal linking will boost topical authority and help capture more featured snippets, while technical updates support better user experience and search visibility.