Jane Organic Growth Opportunities

Create a comprehensive library of pages detailing reimbursement rates for medical CPT codes, broken down by state and payer type. This play captures high-intent search traffic from providers researching billing payouts and directly links it to Jane's billing features.

Example Keywords

• “97110 reimbursement rate California 2024”
• “modifier 95 telehealth mental health New York”
• “CPT 20553 Blue Cross payout Texas”
• “average reimbursement for CPT code 90837”

Rationale

Providers and billers constantly search for specific CPT code reimbursement rates to forecast revenue and ensure correct billing. By providing this critical financial data, Jane can attract highly qualified leads at the exact moment they are evaluating their financial software stack, establishing itself as an indispensable resource for clinic financial health.

Topical Authority

Jane already processes payments and insurance claims, giving it inherent credibility. Publishing aggregated, real-world payment data for thousands of codes will establish unparalleled topical authority in the lucrative practice management and billing software space, a topic where Jane currently has minimal keyword coverage.

Internal Data Sources

Leverage aggregated and de-identified average paid amounts directly from the Jane Payments processing rail. Use internal analytics to create 'claimed-vs-paid' delta charts, and provide one-click 'add code to fee schedule' deep-links into the Jane application for a seamless user experience.

Estimated Number of Pages

60,000+ (Covering ~1,000 high-volume CPT codes across 60 US/CA jurisdictions)

Develop hyper-local blueprints detailing the financial and operational costs of starting a private practice. This play targets entrepreneurs at the very beginning of their journey, positioning Jane as a foundational partner before they've even chosen a software.

Example Keywords

• “cost to open massage clinic Denver”
• “physiotherapy clinic business plan Sydney”
• “mental health private practice startup budget Chicago”
• “how much to start a chiropractic practice”

Rationale

Aspiring clinic owners perform extensive research on startup costs and business planning. By providing detailed, city-specific financial roadmaps, Jane can capture this high-value audience early, building brand trust and making Jane the default EMR choice when they are ready to launch.

Topical Authority

While Jane's current authority is in practice management for existing clinics, this play expands its authority upstream to practice creation. Using its vast network of existing customers, Jane can provide data-backed insights that are far more credible than generic blog posts, establishing authority over the entire clinic lifecycle.

Internal Data Sources

Utilize aggregated customer survey data to model the median EMR spend as a percentage of total operating expenses. Integrate local wage data from Jane Payroll to auto-populate staffing cost estimates and create interactive, downloadable CAPEX/OPEX spreadsheets for users.

Estimated Number of Pages

20,000+ (Covering ~1,000 metro areas across 20 professions)

Build a definitive resource for professional license renewal requirements, including deadlines, required hours, and topic specifics. This play captures recurring, high-urgency search traffic from every licensed practitioner in the markets Jane serves.

Example Keywords

• “CE hours required for occupational therapy Texas 2025”
• “chiropractor license renewal Ontario deadline”
• “speech pathology CE requirements Florida”
• “how to track CE credits for nursing”

Rationale

Every practitioner must meet CE requirements to stay licensed, creating a massive, predictable, and recurring search demand. By becoming the go-to source for this critical compliance information, Jane can attract nearly every potential customer on a regular cycle, creating brand awareness and opportunities to showcase its own in-app tracking features.

Topical Authority

This play establishes Jane as an authority on professional compliance, a strong adjacent topic to its core authority in clinical and billing compliance (e.g., HIPAA). It demonstrates a deep understanding of the administrative burdens practitioners face, reinforcing Jane's value proposition as a comprehensive practice solution.

Internal Data Sources

Create downloadable ICS calendar files with renewal deadlines that users can add to their Jane Schedule. Feature tutorial snippets and videos showing how to log and track CE credits within the Jane application. Leverage data on reminder email open rates to prove the efficacy of using Jane for deadline management.

Estimated Number of Pages

15,000+ (Covering 25 professions across 60 jurisdictions for the next 10 renewal cycles)

Create highly detailed, tactical playbooks for migrating from a specific competitor to Jane, tailored to each profession. This aggressive play targets users at the absolute bottom of the funnel who are actively looking to switch providers.

Example Keywords

• “switch from SimplePractice to Jane physical therapy”
• “TheraNest migration mental health Canada”
• “best alternative to Cliniko for massage UK”
• “how to export data from Practice Fusion”

Rationale

The highest commercial-intent searches come from users looking to leave a competitor. By creating the definitive guide on how to do it, Jane can intercept these users, resolve their migration fears with clear, step-by-step instructions, and convert them at the peak of their frustration with their current system.

Topical Authority

This play establishes Jane as the expert in data migration and interoperability, a key concern for any established practice. While Jane has a generic '/switch' page, creating thousands of hyper-specific guides demonstrates a level of customer focus and technical expertise that competitors cannot match, building authority as the 'easy' choice.

Internal Data Sources

Use anonymized data-transfer logs to publish realistic 'time-to-import' metrics for each competitor. Auto-generate data checklists based on successful transfers. Feature quotes and case studies from Jane's Ambassadors who have successfully switched from the specific competitor being targeted.

Estimated Number of Pages

6,000+ (Covering ~12 top competitors across 25 professions and multiple regions)

Generate a vast library of HIPAA-compliant clinical note examples (SOAP, DAP, etc.) for thousands of specialty and condition combinations. This play directly showcases Jane's AI Scribe feature while capturing a massive volume of searches from practitioners and students.

Example Keywords

• “SOAP note knee osteoarthritis example”
• “DAP note generalized anxiety disorder”
• “pediatric speech therapy progress note sample”
• “BIRP note template for therapy”

Rationale

Practitioners and students constantly search for note templates and examples to improve their charting efficiency and quality. By providing a comprehensive library of high-quality, AI-generated samples, Jane can attract a huge audience and provide a seamless transition to trying its own AI Scribe feature.

Topical Authority

Jane already has a page for its AI Scribe but lacks content demonstrating its output. This play establishes Jane as a leader in AI-assisted documentation by publishing thousands of tangible examples, building authority and trust in its AI capabilities far beyond what a simple feature page can accomplish.

Internal Data Sources

Leverage anonymized, high-quality outputs from the real AI-Scribe feature (from opt-in clinics) as a base. Enrich these with best-practice phrasing from Jane's internal compliance team. Provide a 'copy to clipboard' function with a deep link to paste the template directly into a chart within the Jane app.

Estimated Number of Pages

2,500+ (Covering 50 specialties and 50 common conditions)

Improvements Summary

Revise and expand key /guide articles to target high-potential keywords just off page one, add new pillar and comparison content, and implement rich-result schema. Strengthen internal linking from features and blog pages to guide resources.

Improvements Details

Tasks include retitling and expanding articles like 'What Is an ERA in Insurance Billing?', building a comprehensive payroll pillar page, and launching a comparison hub (e.g., 'Jane vs SimplePractice'). Add FAQ, How-To, and Product schema, embed explainer videos, and create downloadable assets for lead capture. Target keywords such as 'era insurance', 'jane payroll', and 'how to use jane app' to move rankings from positions 11-15 into the top 7.

Improvements Rationale

These improvements address high-value keywords currently just outside page one, aiming to increase organic traffic and trial sign-ups while reducing support tickets. Rich snippets and schema markup will improve SERP visibility, and stronger internal linking will distribute authority to core conversion pages. The strategy is designed to capture more top-of-funnel users and convert them through targeted, actionable content.