Jerónimo Martins Organic Growth Opportunities

A comprehensive library of indexable pages defining every ESG metric, calculation methodology, and reporting boundary used by the Group. This strategy transforms dense sustainability tables into searchable, authoritative definitions for analysts and investors.

Example Keywords

• "ESRS E1 climate change retail"
• "Scope 3 purchased goods and services emissions"
• "food waste intensity retail metrics"
• "water withdrawal reporting methodology"
• "deforestation-free supply chain evidence"

Rationale

Investors and ESG analysts increasingly search for granular data definitions and methodologies to validate corporate claims. By providing these at scale, Jerónimo Martins can capture high-intent professional traffic that currently bypasses their PDF-only reports.

Topical Authority

The domain already hosts extensive sustainability indicator tables and CDP reports, providing a strong foundation for search engines to recognize the brand as a primary source for ESG data.

Internal Data Sources

Use ESRS indicator tables, CDP water/climate PDFs, and sustainability methodology notes from the 2023/2024 Annual Reports to provide unique, non-generic context.

Estimated Number of Pages

8,000+ (Covering metrics across years, business units, and language variants)

A B2B-focused hub providing detailed requirements, quality standards, and onboarding checklists for every product category the Group procures. This targets the thousands of manufacturers and vendors seeking to enter the Group's supply chain.

Example Keywords

• "retailer supplier requirements for dairy"
• "private label food quality standards"
• "packaging specifications for retail vendors"
• "supplier audit checklist for food safety"
• "how to become a food distributor supplier"

Rationale

Procurement-related searches are high-intent and commercial. Providing clear, indexable documentation for each category reduces friction for potential partners while capturing long-tail B2B search volume.

Topical Authority

As a major international food distributor, Jerónimo Martins is the definitive authority on its own procurement standards and vendor expectations.

Internal Data Sources

Leverage internal supplier codes of conduct, quality manuals, packaging guidelines, and vendor onboarding documentation.

Estimated Number of Pages

5,000+ (Covering categories, subcategories, and market-specific requirements)

Scaled career pages that go beyond simple job listings to describe role pathways, required skills, and day-in-the-life content for every position across the Group's geographies. This captures top-of-funnel talent search before they reach an ATS.

Example Keywords

• "warehouse operator jobs in Lisbon"
• "retail graduate program Portugal"
• "store manager career path and salary"
• "logistics jobs in Bogota"
• "data analyst retail job description"

Rationale

Job-related searches have massive volume. By creating rich, static content around roles and locations, the brand can rank for localized career queries that thin job boards often miss.

Topical Authority

The domain's existing careers infrastructure and "what we do" sections provide the necessary relevance to rank for employment-related clusters.

Internal Data Sources

Utilize internal role frameworks, training curricula, benefits packages, and hiring manager interview transcripts for differentiated content.

Estimated Number of Pages

10,000+ (Covering roles, seniority levels, and hundreds of operational locations)

Localized landing pages for B2B buyers (restaurants, hotels, and small retailers) detailing assortment breadth, delivery models, and quality standards by region. This play drives direct commercial leads for the Group's wholesale business units.

Example Keywords

• "cash and carry Warsaw"
• "wholesale groceries Porto"
• "restaurant supplier Medellin"
• "bulk buy frozen food wholesale"
• "horeca supplier Lisbon"

Rationale

B2B buyers search for local suppliers by category and city. Programmatic pages for each location and service type allow the brand to dominate local wholesale search results.

Topical Authority

The Group's established history in food distribution and specialized retail (Recheio, Ara, Biedronka) makes it a natural leader in this space.

Internal Data Sources

Use wholesale assortment taxonomies, service coverage maps, and operational statistics from business unit reports.

Estimated Number of Pages

3,000+ (Covering buyer types, product categories, and geographic regions)

A massive library of operational playbooks mapping hazards and controls into supplier-facing documentation guidance. These pages teach vendors exactly how to meet the Group's rigorous audit standards.

Example Keywords

• "listeria control plan for ready-to-eat foods"
• "allergen management retail supplier"
• "HACCP documentation checklist"
• "traceability audit checklist food"
• "cold chain monitoring requirements"

Rationale

Compliance is a mandatory hurdle for suppliers. Providing "what good looks like" through indexable playbooks captures technical search traffic and improves supplier quality before the first audit.

Topical Authority

The Group's "Triple A" CDP rating and strict governance standards provide the credibility needed to own the compliance and food safety niche.

Internal Data Sources

Incorporate internal QA standards, audit frameworks, non-conformance taxonomies, and corrective action guides.

Estimated Number of Pages

20,000+ (Covering hazards, controls, and product categories across markets)

Improvements Summary

Rework the four Colombia-related pages into a connected content cluster with one clear pillar (“Colombian cuisine”), supporting articles, and stronger cross-links to the Ara corporate page. Update each page’s first-screen copy, headings, FAQs, and snippet-friendly formatting to match search intent and win more top-10 placements.

Improvements Details

Optimize the “Colombian cuisine” article for “colombian cuisine” plus related terms like “colombia food traditions” and “colombian food culture” by adding a 40–60 word definition, new H2 sections (regions, traditions, modern gastronomy), and an FAQ block with FAQPage schema. Update “Colombia’s indigenous languages” to match “colombia native language” intent with an early Spanish vs indigenous clarification, a language table, and snippet-ready FAQs; add entity clarity and ingredient bullets to “La Chagra Medellín” content; expand the Ara page with “What is Ara,” operating areas in Colombia, and community/sustainability modules, then link both directions across Feed and corporate pages via a “Colombia series” hub and keyword-relevant anchors.

Improvements Rationale

Current pages are isolated and likely sitting outside top positions due to intent mismatch, weak internal authority signals, and missing direct answers for snippet capture. “Colombian cuisine” has high demand and very low competition, so improving on-page targeting and building internal links from the Ara page and related articles should move rankings from positions ~11–20 into the top 10 and raise CTR via better titles and first-screen answers.