JUAN DORAME Organic Growth Opportunities

Create thousands of programmatic landing pages targeting the intersection of specific industries, organization types, and program goals. This strategy captures high-intent buyers searching for tailored solutions rather than generic software.

Example Keywords

• "grant management software for community foundations"
• "scholarship management for state universities"
• "corporate giving platform for manufacturing companies"
• "fellowship application system for medical research"

Rationale

Submittable has strong domain authority (AS 51) but currently relies on navigational traffic for ~68% of its organic visits. Expanding into granular industry-specific pages allows the brand to capture non-brand, bottom-of-funnel demand that is currently underserved.

Topical Authority

The domain already ranks for broad terms like "grants" and "scholarship management," providing a solid foundation to build topical depth in specific verticals like healthcare, government, and higher education.

Internal Data Sources

Leverage the 50+ customer stories, 81+ webinars, and existing solution pillars to inject industry-specific proof points, outcomes, and terminology into each page.

Estimated Number of Pages

3,000+ (Covering 150+ industries across 20+ program types)

Develop a comprehensive library of pages targeting specific program archetypes that Submittable powers but doesn't currently have dedicated SEO coverage for. This captures niche program managers who search for their specific use case rather than broad category terms.

Example Keywords

• "artist residency application software"
• "innovation challenge management platform"
• "call for entries software for film festivals"
• "fellowship submission management system"

Rationale

Submittable's ecosystem is built on diverse program types (visible in the thousands of hosted subdomains), yet the main site lacks landing pages for these specific niches. This play bridges the gap between product capability and search intent.

Topical Authority

The presence of thousands of "Submission Manager" subdomains for publishers, foundations, and arts orgs provides massive external validation for these specific program types.

Internal Data Sources

Use metadata from the hosted portal ecosystem, webinar transcripts on program operations, and the "Lessons" section of the site to provide expert-level workflow advice.

Estimated Number of Pages

1,200+ (Covering 40+ program archetypes across various sectors)

Build a programmatic directory of pages highlighting Submittable’s compatibility with the broader enterprise tech stack. This targets procurement teams and IT managers who search for software based on existing tool integration requirements.

Example Keywords

• "grant management software that integrates with Salesforce"
• "scholarship software with Blackbaud integration"
• "CSR platform SSO Okta compatibility"
• "grant management system API for data sync"

Rationale

Integration is a key decision factor in the enterprise segment. Currently, Submittable only has a single integrations feature page; expanding this into a directory captures high-intent "compatibility" searches.

Topical Authority

The existence of public API documentation (v3 and v4) and a dedicated integrations feature pillar establishes the technical credibility needed to rank for these terms.

Internal Data Sources

Utilize the Submittable API documentation, partner lists, and customer success implementation patterns to provide technical depth and real-world use cases.

Estimated Number of Pages

800+ (Covering CRM, Finance, HRIS, and Identity Provider integrations)

Generate localized "how-to" launch kits for specific grant and scholarship programs tailored to state and local jurisdictions. This strategy captures government and nonprofit operators in the early planning stages of a program.

Example Keywords

• "how to start a scholarship program in California"
• "launching a small business grant in Texas"
• "emergency relief fund setup Florida"
• "workforce development grant requirements New York"

Rationale

Localized SEO is highly effective for government and community-based organizations. By providing a blueprint for launch, Submittable positions itself as the default platform for the resulting program.

Topical Authority

Submittable’s work with state governments (e.g., Montana) and community foundations provides the necessary authority to speak on jurisdictional program administration.

Internal Data Sources

Extract insights from the 53+ guides and 130+ total webinars to create step-by-step operational checklists and regulatory considerations for each region.

Estimated Number of Pages

2,500+ (50 states × 50 common program/cause types)

Create a massive programmatic library of downloadable templates and best-practice guides for application forms and reviewer rubrics. This targets the high-volume "template" and "example" keywords that lead directly to product trials.

Example Keywords

• "grant application form template"
• "scholarship scoring rubric example"
• "fellowship review criteria checklist"
• "artist grant application questions"

Rationale

Operators often search for templates when they are dissatisfied with their current manual process. Providing these resources at scale captures users at the exact moment they need a more robust system like Submittable.

Topical Authority

As a platform that has processed millions of submissions, Submittable is the definitive authority on what constitutes an effective application and review workflow.

Internal Data Sources

Anonymized form patterns from the platform, "Lessons" on account customization, and expert advice from the "Impact Audio" series.

Estimated Number of Pages

3,000+ (Covering various program types, causes, and applicant personas)

Improvements Summary

Expand each page from a single tracked query into a wider keyword set and rework on-page structure to win snippets (definitions, steps, tables, FAQs). Strengthen the funnel by routing informational posts to the grants product page with consistent CTAs, and add new cluster content plus a resources hub to tighten topical coverage.

Improvements Details

Update /blog/grant-administration/, /blog/regranting/, and /blog/csr-strategy/ to target terms like "grant administration", "regranting", "CSR strategy", and modifiers such as "grant management software" via revised title tags/H1s, definition blocks, process/checklist sections, comparison tables, and 5–7 FAQs with FAQ schema. Rework the grants product page to lead with "Grant Management Software" language, add a full workflow section, proof blocks, commercial FAQs, and SoftwareApplication schema; add internal links from the blog posts with anchors like "grant management software" and "regranting platform". Publish a new pillar guide plus supporting templates/checklists (review rubric, reporting examples, fraud controls) and create an indexable "Grants & CSR Resources" hub that links the cluster together and reduces crawl depth.

Improvements Rationale

The current pages show very narrow keyword coverage and near-zero traffic share, which points to relevance gaps rather than weak topic fit. Adding snippet-friendly blocks, schema, and broader related queries increases ranking signals for both head and long-tail terms while raising CTR. Concentrating internal links and CTAs toward the grants product page helps transfer authority and increases demo requests from TOFU/MOFU visitors.