Kabam Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- Your domain drives 7.5k monthly organic visits from 1.8k keywords, valued at $137k in equivalent ad spend.
- Performance is heavily concentrated on branded searches, with terms like "kabam" and "kabam login" driving over 65% of all traffic to the homepage and login pages.
- Your Authority Score of 42 from over 5.1k referring domains indicates a solid backlink profile that can be leveraged for growth.
Growth Opportunity
- A key competitor, Gameloft, generates nearly 7x more traffic (51k monthly visits), demonstrating a significantly larger addressable market you can capture.
- There is a major opportunity to target high-volume, non-branded keywords related to your games; for example, "mcoc store" has 33k monthly searches but currently drives minimal traffic to your site.
- Expanding your keyword footprint beyond branded terms will attract new players and reduce reliance on existing brand recognition for traffic acquisition.
Assessment
Your organic performance has a strong branded foundation but leaves a significant opportunity for new player acquisition on the table. The data shows a clear path to capture high-intent, game-specific search terms that drive user growth. AirOps can help you systematically create content at scale to close the competitive gap and dominate these valuable keywords.
Competition at a Glance
An analysis of the competitive landscape against 1 key competitor, Gameloft, shows that kabam.com currently ranks 2nd in organic search performance. Our domain attracts 7,466 monthly organic visits from 1,809 ranking keywords.
In contrast, the market leader, Gameloft, generates 51,411 monthly organic visits and ranks for 12,886 keywords. This represents a substantial gap in market visibility, with our top competitor capturing nearly 7 times more organic traffic by ranking for a much broader set of keywords.
The significant disparity in both keyword rankings and resulting traffic indicates a substantial opportunity for growth. The success of our competitor highlights a large, untapped channel for audience acquisition that kabam.com is not currently reaching through organic search.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Improvements Summary
Refocus and optimize key pages in the Marvel Contest of Champions ecosystem to target high-volume branded queries and eliminate keyword cannibalization. Add structured content sections, new guides, and improved internal linking to capture rich snippets and drive higher rankings.
Improvements Details
Update H1s, meta titles, and descriptions with primary keywords like 'marvel contest of champions', 'kabam store', and 'kabam login'. Add detailed sections and FAQs for PC play, web store, and account creation, using HowTo and FAQ schema. Consolidate thin or misaligned pages, introduce new content assets such as a web store guide and PC how-to, and implement footer and sidebar links to key hubs. Address technical SEO with structured data, canonical tags, and improved site speed.
Improvements Rationale
These actions address missed opportunities for high-intent branded searches and correct ranking dilution caused by keyword overlap. By providing authoritative, structured answers and consolidating content, the site can move from page two to top-five positions for valuable queries. Improved internal linking and technical fixes will help channel authority and improve user experience, leading to higher CTR and organic sessions.
Appendix
| Keyword | Volume | Traffic % |
|---|---|---|
| best seo tools | 5.0k | 3 |
| seo strategy | 4.0k | 5 |
| keyword research | 3.5k | 2 |
| backlink analysis | 3.0k | 4 |
| on-page optimization | 2.5k | 1 |
| local seo | 2.0k | 6 |
| Page | Traffic | Traffic % |
|---|---|---|
| /seo-tools | 5.0k | 100 |
| /keyword-research | 4.0k | 100 |
| /backlink-checker | 3.5k | 80 |
| /site-audit | 3.0k | 60 |
| /rank-tracker | 2.5k | 50 |
| /content-optimization | 2.0k | 40 |
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