Kaseya Organic Growth Opportunities

Create a massive library of static benchmark pages for every intersection of MSP size, region, vertical, and maturity. This play establishes Kaseya as the definitive source for MSP business intelligence by publishing real, aggregated financial and operational data that competitors cannot access.

Example Keywords

• "msp gross margin benchmark 2025 healthcare"
• "average tickets per tech europe 10-person msp"
• "mrr per endpoint benchmark australia"
• "msp client churn rate financial services"

Rationale

MSP owners and operators are constantly searching for benchmarks to measure their performance. By providing hyper-specific, data-backed insights drawn from actual bookkeeping data, Kaseya can capture extremely high-intent traffic from decision-makers looking to optimize their business, creating a powerful lead-generation engine.

Topical Authority

Kaseya's ownership of BMS and Datto Autotask provides access to the largest pool of anonymized MSP financial and operational data in the world. Publishing this data, even in aggregated form, creates an unparalleled competitive moat and establishes absolute authority on the topic of MSP business performance, a space currently served only by surveys and estimates.

Internal Data Sources

Leverage the aggregated, anonymized data lakes from Kaseya's BMS (billing) and Datto's Autotask (PSA) products. This includes key metrics like revenue per employee, client churn rates, gross margins, and ticket resolution times, which can be segmented by partner size, geography, and vertical focus.

Estimated Number of Pages

~4,500 pages (5 MSP size tiers × 20 regions × 15 verticals × 3 maturity stages)

Generate a comprehensive set of benchmark pages detailing Mean Time to Resolution (MTTR) and alert noise ratios for every common IT alert. This strategy targets technical operators and IT managers with unique, real-world performance data they can't find anywhere else.

Example Keywords

• "average server patch mttr healthcare"
• "cpu utilization alert false positive rate retail"
• "windows 11 blue screen mttr benchmark"
• "disk space alert resolution time financial services"

Rationale

IT teams are overwhelmed by alert noise and struggle to benchmark their operational efficiency. Providing concrete data on resolution times and false positive rates for specific alerts helps them justify headcount, select better tools, and optimize workflows, directly addressing a core operational pain point and attracting a highly relevant technical audience.

Topical Authority

With millions of endpoints managed by VSA10 and Datto RMM, Kaseya possesses a massive, proprietary dataset on alert frequency and resolution times. Publishing statistically significant benchmarks from this data establishes Kaseya as the authority on IT operational efficiency, turning internal telemetry into a public-facing asset.

Internal Data Sources

Utilize anonymized alert and resolution metric streams from the VSA10 and Datto RMM platforms. Key data points include alert type, device OS, industry, Mean Time to Detect (MTTD), Mean Time to Resolution (MTTR), and the ratio of alerts to actual tickets (noise ratio).

Estimated Number of Pages

~5,000 pages (40 alert types × 25 industries × 5 device operating systems)

Build a definitive reference library with a dedicated page for every individual clause and control within major regulatory frameworks. This play captures long-tail, high-intent search traffic from professionals tasked with navigating complex compliance requirements.

Example Keywords

• "CMMC ac.3.018 requirements"
• "NIST 800-53 incident response ir-4 controls"
• "hipaa 164.308(a)(1)(ii)(A) risk analysis"
• "pci dss 4.0 requirement 6.4.3 explanation"

Rationale

Compliance is a major driver of IT spending, but the regulations are dense and difficult to interpret. By creating clear, actionable pages for each micro-control and mapping them to Kaseya's solutions, the company can intercept buyers at the critical research stage and become an indispensable resource for MSPs and IT departments.

Topical Authority

Kaseya already sells a 'Compliance Manager' product and has existing content on compliance topics. Expanding this into a granular, comprehensive library covering every control of major frameworks (CMMC, NIST, HIPAA, GDPR) would cement its position as a leading authority and fill a significant content gap where few competitors provide page-level detail.

Internal Data Sources

Upload the full text of each regulation (CMMC, NIST 800-53, HIPAA, PCI-DSS, ISO 27001, GDPR) into the AirOps Knowledge Base. Use internal product playbooks and documentation that map specific Kaseya tools and automation scripts to each compliance control, providing unique, solution-oriented content.

Estimated Number of Pages

1,000–1,500 pages

Create a comprehensive encyclopedia profiling the security and compliance risks of thousands of common SaaS applications found in corporate environments. This play leverages unique data from Kaseya's SaaS Alerts product to attract IT leaders concerned with unmanaged software.

Example Keywords

• "is Loom GDPR compliant"
• "Trello oauth security risk"
• "block dropbox enterprise via rmm"
• "monday.com data residency"

Rationale

The explosion of SaaS has created a massive 'Shadow IT' problem, and IT managers are actively searching for information on the risks associated with these unsanctioned apps. By providing a centralized resource with unique usage and risk data, Kaseya can capture this organic demand and introduce its SaaS management solutions.

Topical Authority

Through its acquisition of SaaS Alerts, Kaseya has proprietary telemetry on SaaS application usage, risky permissions (OAuth grants), and security alert frequency across thousands of businesses. This exclusive dataset allows Kaseya to create a unique and highly authoritative resource that competitors, who lack this data, cannot replicate.

Internal Data Sources

Use the telemetry data from the SaaS Alerts platform, which includes lists of most-detected applications, their common OAuth permission scopes, known breaches associated with them, and anonymized usage prevalence. This data can be enriched with VSA automation scripts for revoking access or blocking applications.

Estimated Number of Pages

1,000–1,200 pages

Launch a series of localized 'data breach heatmap' pages that display real-time statistics on compromised credentials for every major city. This play uses proprietary data to create highly linkable, press-worthy content that drives both traffic and brand authority.

Example Keywords

• "dark web credential leaks in Atlanta"
• "compromised business emails Los Angeles 2025"
• "darkweb exposure statistics Singapore"
• "miami data breach trends"

Rationale

Local businesses and news outlets are highly interested in geographically relevant cybersecurity threats. By publishing city-specific data on credential leaks, Kaseya can attract a broad audience, generate valuable backlinks, and create a powerful, localized lead funnel for its DarkWebID monitoring service.

Topical Authority

Kaseya's ownership of ID Agent and its DarkWebID product gives it exclusive access to a massive, live database of compromised credentials. No competitor can provide real, city-level breach counts, making this a uniquely defensible content play that establishes Kaseya as a primary source for threat intelligence data.

Internal Data Sources

Leverage the live API from the DarkWebID breach database. This can provide anonymized, aggregated data points per city, including the total number of compromised records, the month-over-month change, and the top 5 most breached domains (e.g., @company.com) in that metro area.

Estimated Number of Pages

600–700 pages

Improvements Summary

Revise and expand RMM/VSA product and feature pages to target high-value keywords, address mixed user intent, and improve on-page SEO. Add in-depth content, structured FAQs, transparent pricing, and strong internal linking to consolidate authority and reduce cannibalization.

Improvements Details

Rewrite hub and feature page titles and H1s with target keywords like 'Kaseya VSA', 'RMM software', and feature-specific terms. Expand content with 800-1,000 words on the hub, 600+ words on feature pages, add FAQs with schema, transparent pricing tables, and comparison sections. Strengthen internal linking from sub-features, blogs, and high-authority pages to the hub, and update navigation with keyword-rich anchors.

Improvements Rationale

These actions address weak traffic capture for high-volume keywords and resolve content cannibalization by clarifying page roles and intent. Adding depth, structured data, and clear navigation aligns with what Google rewards for mixed-intent queries, improving rankings and driving more qualified traffic. Strong internal linking and technical SEO updates further consolidate authority and support crawl efficiency.