Keka HR Organic Growth Opportunities

Current Performance

• Your site drives approximately 30k monthly organic visits, valued at $88k in equivalent ad spend.
• A significant portion of traffic comes from branded and navigational searches like "keka login," indicating a strong, engaged user base.
• Your content strategy is led by a comprehensive HR glossary, with the "/glossary/job-title" page alone accounting for nearly 14% of all organic traffic.

Growth Opportunity

• Your direct competitor, Darwinbox, attracts over 50% more organic traffic despite ranking for less than half the number of your keywords, indicating a significant opportunity to improve traffic efficiency.
• You rank for many high-volume, non-branded keywords (e.g., "texas paycheck calculator" with 33k monthly searches) but capture a very small fraction of their traffic, representing a major untapped audience.
• A solid Authority Score of 53 and over 5.5k referring domains provide a strong foundation to improve rankings for these valuable, bottom-funnel terms.

Assessment

You have a strong content foundation but are underperforming on high-value, non-branded keywords. The data reveals a clear, systematic opportunity to optimize existing content to capture a larger share of traffic from high-intent HR and payroll-related searches. This is the key to acquiring new customers, and airops can help you execute this content optimization at scale.