Keycard Organic Growth Opportunities

A programmatic directory of Model Context Protocol (MCP) servers and connectors, providing standardized security, authentication, and deployment guides for each. This play targets developers and security teams moving AI agents from local prototypes to production environments.

Example Keywords

• "mcp server {tool}"
• "secure mcp connector"
• "mcp server kubernetes deployment"
• "mcp authentication best practices"
• "{tool} mcp permissions"

Rationale

As the Model Context Protocol gains adoption, teams are searching for how to securely implement these connectors. By providing the definitive security reference for every MCP server, Keycard captures high-intent traffic from teams currently building agentic infrastructure.

Topical Authority

Keycard already positions itself as the unified identity infrastructure for AI agents and has existing blog content regarding MCP production-readiness, making this a natural extension of their core expertise.

Internal Data Sources

Leverage technical specifications from docs.keycard.ai, security posture details from trust.keycard.ai, and internal reference architectures for secure agent deployment.

Estimated Number of Pages

1,500+ (Covering hundreds of servers across multiple deployment and security sub-pages)

A massive, searchable encyclopedia where each page focuses on a specific OAuth scope or permission string for major SaaS and Cloud providers. It explains the technical meaning, security risks, and least-privilege alternatives for each permission.

Example Keywords

• "{vendor} oauth scope {scope}"
• "{vendor} permission {permission}"
• "least privilege oauth scopes for {tool}"
• "{vendor} api scope risk"
• "how to restrict {vendor} api access"

Rationale

Engineers search for specific permission strings when they are configuring access for new integrations. Capturing these ultra-specific long-tail queries allows Keycard to intercept users at the exact moment they are making access control decisions.

Topical Authority

As a machine identity and access control platform, Keycard is uniquely qualified to provide deep technical analysis of permission blast radiuses and security implications.

Internal Data Sources

Use internal integration metadata, recommended scope sets from product documentation, and security audit patterns from the Keycard Trust Center.

Estimated Number of Pages

5,000+ (Mapping thousands of permissions across hundreds of enterprise SaaS vendors)

A library of "least-privilege" policy snippets designed for specific tasks that AI agents and automated workloads perform. Each page provides the exact JSON or code required to grant the absolute minimum access needed for a specific action.

Example Keywords

• "minimum IAM permissions to {task}"
• "least privilege policy for {task}"
• "AWS IAM policy for {task}"
• "GitHub token permissions for {task}"
• "read-only CRM access api policy"

Rationale

Security teams are often the bottleneck for agent deployment because they lack the time to craft granular policies. Providing ready-to-use, task-specific snippets solves a major pain point and positions Keycard as a facilitator of secure automation.

Topical Authority

This play aligns directly with Keycard's core value proposition of real-time access control and governed machine identity.

Internal Data Sources

Utilize the Keycard policy engine model, internal security best practices, and recommended control patterns for production environments.

Estimated Number of Pages

2,000+ (Permutations of platforms, services, and specific automated tasks)

A comprehensive technical lookup directory for identity-related error codes across major providers like Azure AD, Okta, and Google. Each page provides the root cause, a secure resolution path, and specific advice for fixing the error in headless or agentic flows.

Example Keywords

• "AADSTS{code} fix"
• "invalid_client oauth error"
• "OIDC redirect_uri mismatch"
• "SAML invalid signature resolution"
• "PKCE required error fix"

Rationale

Error code searches represent users who are currently blocked during implementation. Providing the most helpful, security-conscious resolution builds immediate trust with the technical audience that eventually buys identity infrastructure.

Topical Authority

Providing deep-tier troubleshooting for complex identity protocols establishes Keycard as a high-level authority in the machine identity space.

Internal Data Sources

Reference internal support runbooks, identity protocol documentation, and operational transparency patterns from status.keycard.ai.

Estimated Number of Pages

1,000+ (Covering error families across all major identity providers and protocols)

A collection of pages designed to help organizations pass security reviews when deploying AI agents. Each page focuses on a specific piece of evidence or control narrative that procurement teams and auditors require during the vendor evaluation process.

Example Keywords

• "access review evidence examples"
• "SOC 2 access control evidence for agents"
• "JIT access approval evidence"
• "vendor security review evidence for AI"
• "non-human identity audit logs"

Rationale

This play targets the procurement stage where budget is already allocated. By helping teams navigate the "security hurdle," Keycard becomes an essential part of the buyer's internal approval workflow.

Topical Authority

Keycard's existing Trust Center and focus on compliance for AI agents provide the necessary credibility to act as a GRC (Governance, Risk, and Compliance) resource.

Internal Data Sources

Leverage sanitized RFP responses, real control narratives from trust.keycard.ai, and internal evidence generation checklists.

Estimated Number of Pages

600+ (Covering various compliance frameworks, control types, and specific auditor questions)

Improvements Summary

Update the homepage to clearly position Keycard as identity-based access management for AI agents/infrastructure, while capturing branded variants (plural + misspellings) in titles, above-the-fold copy, and an FAQ block with schema. Add a disambiguation page for “key card access control”/“security key card” intent, plus a small set of category and use-case pages to grow relevant non-brand traffic, supported by stronger internal linking.

Improvements Details

Rewrite homepage title/meta and add 1–2 positioning sentences under the H1 to target “keycard”, “keycards”, and misspellings like “keykard”/“ketcard”, then add an FAQ section (FAQPage schema) that addresses physical keycards vs Keycard.ai and common misspellings. Publish /what-is-keycard (or /keycard-vs-key-cards) to capture ambiguous queries (“security key card”, “key card access control”) without forcing them onto the homepage, and add /access-management plus use-case pages (/ai-agent-access-control, /service-to-service-identity, /developer-access-management). Add nav/footer links and contextual anchors from blog/docs back to the new landing pages, and implement Organization + WebSite (SearchAction) schema for better branded sitelinks.

Improvements Rationale

Current demand is heavily branded, so tightening homepage messaging and schema should move brand variants onto page 1 and improve CTR while reducing confusion with physical badge systems. A dedicated disambiguation page captures some high-volume but mixed-intent queries without degrading homepage relevance, routing qualified visitors into product/docs pages. Category and use-case pages create a path to rank for adjacent, relevant non-brand terms (agent identity and infrastructure access management) and improve conversion paths from branded traffic.