Kiwi.com Organic Growth Opportunities

Create comprehensive guides for all possible flight connections between major global cities, including direct, connecting, and multi-stop options. This initiative will target high-intent travelers searching for specific route information while leveraging kiwi.com's extensive flight data.

Example Keywords

• "Flights from [City A] to [City B]"
• "Best routes between [City A] and [City B]"
• "Cheapest way to fly [City A] to [City B]"
• "Direct flights [City A] to [City B]"

Rationale

Competitors are capturing significant traffic for route-specific searches, while kiwi.com has limited coverage. The keyword gap analysis shows high search volumes for specific route combinations.

Topical Authority

As a flight booking platform, kiwi.com has strong authority to provide detailed route information and flight options.

Internal Data Sources

Leverage flight database, pricing history, and custom knowledge bases for comprehensive route information.

Estimated Number of Pages

500,000+ pages covering global city pairs

Develop detailed visa and entry requirement pages for every nationality-destination combination, providing comprehensive travel documentation guidance. This addresses a critical information need while capturing high-intent traffic.

Example Keywords

• "[Nationality] visa requirements for [Country]"
• "Do [Nationality] need visa for [Country]"
• "[Country] entry requirements [Nationality] passport"
• "[Nationality] travel documents [Country]"

Rationale

Essential pre-travel information with high search volume and limited comprehensive coverage from competitors.

Topical Authority

As a travel platform, kiwi.com can establish authority in providing accurate visa information.

Internal Data Sources

Government databases, embassy information, and real-time policy updates.

Estimated Number of Pages

40,000+ pages (200 nationalities x 200 destinations)

Create detailed guides for airports worldwide, covering facilities, amenities, transportation options, and insider tips. This initiative targets travelers seeking specific airport information while providing valuable pre-travel guidance.

Example Keywords

• "[Airport Code] terminal guide"
• "How to navigate [Airport Name]"
• "[Airport Name] lounges and facilities"
• "Transportation from [Airport Name]"

Rationale

High search volume for airport-specific information with limited comprehensive coverage from competitors.

Topical Authority

Strong alignment with kiwi.com's core business and existing airport-related content.

Internal Data Sources

Airport databases, facility information, and user feedback data.

Estimated Number of Pages

5,000+ pages covering major international and regional airports

Develop comprehensive guides for airline fleets, aircraft types, and in-flight experiences. This initiative provides detailed information about aircraft amenities, seating arrangements, and service offerings.

Example Keywords

• "[Airline] fleet information"
• "[Aircraft Model] seat configuration [Airline]"
• "Best seats on [Airline] [Aircraft Type]"
• "[Airline] [Aircraft] business class layout"

Rationale

High search volume for aircraft-specific information with limited comprehensive coverage.

Topical Authority

Natural extension of kiwi.com's flight booking expertise.

Internal Data Sources

Airline partnerships, aircraft specifications, and seating charts.

Estimated Number of Pages

5,000+ pages covering various airlines and aircraft types

Create detailed travel advisory pages for every country-to-country combination, covering health guidelines, restrictions, and entry requirements. This comprehensive guide helps travelers navigate international travel requirements.

Example Keywords

• "Travel restrictions [Country A] to [Country B]"
• "Can I travel from [Country A] to [Country B]"
• "[Country A] to [Country B] entry rules"
• "Health requirements [Country A] to [Country B]"

Rationale

Critical information for international travelers with high search intent and limited comprehensive coverage.

Topical Authority

Aligns with kiwi.com's role as a trusted travel platform.

Internal Data Sources

Government databases, health organizations, and real-time travel updates.

Estimated Number of Pages

40,000+ pages (200 countries x 200 countries)

Improvements Summary

Focus on optimizing airport pages by targeting specific keywords with high search volumes and low competition. Enhance on-page content and improve internal linking to increase visibility and user engagement.

Improvements Details

Incorporate keywords like 'biggest airport in Atlanta' and 'airport code Medellin' into title tags, meta descriptions, and headers. Expand content depth by providing detailed airport information and answering common user queries. Improve internal linking by connecting airport pages with high-authority pages and using descriptive anchor text.

Improvements Rationale

Targeting relevant keywords with low competition can improve search rankings and capture more organic traffic. Enhancing content depth and addressing user intent will increase user satisfaction and engagement. Internal linking and structured content will strengthen the authority and crawlability of the pages.