Kraken Organic Growth Opportunities

Create a comprehensive hub of continuously-refreshed eligibility guides for every rumored or confirmed crypto airdrop. These pages will detail the required chains, wallet actions, snapshot dates, and Kraken-compatible holdings needed to qualify.

Example Keywords

• “layerzero airdrop requirements”
• “friendtech airdrop date”
• “wormhole token claim guide”
• “possible zksync airdrop tasks”
• “how to qualify for merkly airdrop”

Rationale

Airdrop hunting is a primary activity for engaged crypto users, generating massive, urgent search volume. By systematizing this information, Kraken can capture high-intent users who must bridge, stake, or trade tokens to qualify, driving them directly into Kraken’s core product funnels.

Topical Authority

No major exchange has built a scaled, programmatic encyclopedia for airdrops, leaving the SERPs to hobby blogs and Twitter threads. Kraken can become the definitive, trusted source for this information, building authority and capturing traffic from users at the most opportune moment for conversion.

Internal Data Sources

Leverage the internal Kraken listing pipeline for early intel on tokens under review, on-chain snapshots from in-house nodes to verify balances and eligibility, and the Kraken Pay API to suggest task automation. This proprietary data provides an unmatched competitive edge.

Estimated Number of Pages

2,000 – 3,000

Generate thousands of step-by-step buying guides mapped across every listed crypto asset and every major geographic jurisdiction. These pages will provide localized information on legality, fees, and purchase methods.

Example Keywords

• “how to buy solana in india”
• “buy bitcoin in texas legally”
• “trade pepe coin in germany”
• “best place to buy ethereum in ontario”
• “is doge legal in singapore”

Rationale

Competitor analysis shows Coinbase captures more than double Kraken's organic traffic, largely through broad keyword coverage. This play directly closes that gap by targeting high-intent, long-tail keywords with geographic modifiers, which have a higher probability of leading to a completed KYC and first-time deposit.

Topical Authority

While Kraken holds licenses in numerous regions, its site lacks geo-specific acquisition pages. Building out this library establishes Kraken as the go-to authority for users in specific countries, states, or provinces, demonstrating a deep understanding of their local regulatory landscape.

Internal Data Sources

Use the internal Kraken Compliance knowledge base to detail per-country KYC/AML requirements, pull localized fee schedules from the internal fee API, and use a live asset availability matrix to confirm if a token is listed for trade in that specific jurisdiction.

Estimated Number of Pages

15,000 – 20,000

Develop a large-scale hub of dedicated comparison pages for every plausible crypto-asset pair. Each page will offer a deep-dive analysis of key metrics like performance, security, tokenomics, and staking rewards.

Example Keywords

• “solana vs cardano”
• “solana vs cardano speed”
• “btc vs eth security”
• “link vs band oracle”
• “dogecoin vs shiba inu which is better”

Rationale

Users actively comparing two crypto assets are in the evaluation stage of the buyer's journey and have extremely high conversion intent. By providing data-rich, unbiased comparisons, Kraken can intercept these users and guide them toward a 'Trade Now' or 'Buy' call-to-action on its platform.

Topical Authority

Kraken already has topical authority on individual assets through its existing price and educational pages. Creating a comparison hub is the logical next step, establishing authority on the relationships *between* assets, a content area that competitors have not scaled effectively.

Internal Data Sources

Utilize Kraken's REST & Websocket APIs for real-time price, volatility, and order-book depth. Incorporate research from Kraken Intelligence PDFs for security and tokenomics notes, and use internal staking APY tables to provide exclusive data points unavailable to competitors.

Estimated Number of Pages

1,200 – 1,500

Create deep-dive equity pages for thousands of global stocks that are (or could be) offered via Kraken's xStocks product. These pages will cover fundamentals like dividends, P/E ratios, earnings forecasts, and split history.

Example Keywords

• “msft dividend history”
• “tesla earnings date 2026”
• “nvidia pe ratio today”
• “apple stock split history”
• “how to trade amd tokenized stock”

Rationale

This play taps into the massive search volume of the traditional stock market, attracting a new cohort of investors to the Kraken platform. By providing fundamental data, Kraken can capture users during their research phase and funnel them directly to its tokenized stocks (xStocks) trading product.

Topical Authority

Kraken already ranks for high-volume stock price keywords (e.g., 'nvda stock price'), proving that Google sees it as a relevant source for financial information. Expanding into fundamentals is a natural extension of this authority and creates a strong SEO moat against both crypto and traditional finance competitors.

Internal Data Sources

Use the real-time market data feed from Kraken's xStocks product. Integrate a partnered financial data API into the AirOps Knowledge Base to pull company fundamentals, and use Getty Images to add relevant editorial photos for earnings calls and executive profiles.

Estimated Number of Pages

8,000 – 10,000

Generate an ultra-targeted library of pages detailing the exact trading fees for every tradable pair at different volume tiers. This creates a powerful resource for traders calculating their costs before executing.

Example Keywords

• “kraken maker taker fee btc/usdt 30-day 5k volume”
• “eth/usdc margin funding cost”
• “kraken futures litecoin fee tier 2”
• “swap doge/usd fee calculator”

Rationale

Traders, especially high-volume ones, are extremely sensitive to fees and actively search for the most cost-effective platform. These hyper-specific, long-tail keywords capture users at the final moment of decision, creating an unparalleled opportunity for direct conversion.

Topical Authority

Kraken’s fee schedule is proprietary data that no competitor can replicate with 100% accuracy. This play establishes Kraken as the only authoritative source for its own fee information, creating a deep, unassailable competitive moat and demonstrating transparency that builds user trust.

Internal Data Sources

The entire play is built on Kraken's proprietary fee schedule, which can be provided to the LLM as a live JSON feed. The workflow can also incorporate data on user-specific rebate programs to create even more personalized and accurate content scenarios.

Estimated Number of Pages

50,000 – 70,000

Improvements Summary

Revamp Kraken’s crypto converter pages to provide instant numeric answers, structured data, and improved internal linking. Expand keyword coverage and add new content formats like FAQ, glossary articles, and videos.

Improvements Details

Update title tags, meta descriptions, H1s, and answer paragraphs to display the exact conversion value for queries like '0.03 eth to usd' and '0.003 btc to usd.' Add FAQ schema, UnitPriceSpecification markup, and an auto-refreshing price chart. Create a parent hub page, glossary articles, and embed how-to videos. Strengthen internal linking from price pages, use breadcrumbs, and rotate popular conversions in the footer.

Improvements Rationale

These changes target high-volume, low-competition keywords and align with Google’s preference for instant answers and structured data, increasing the likelihood of featured snippet placement. Improved internal linking and content depth will help move pages from page-2 to page-1, driving more organic traffic and supporting related transactional pages.