Kyriba Organic Growth Opportunities

A comprehensive library of pages covering specific evaluation criteria and RFP questions for treasury management systems. It helps finance leaders build business cases and technical requirements for new software.

Example Keywords

• TMS RFP template
• treasury system requirements
• treasury vendor evaluation checklist
• RFP questions for cash forecasting
• treasury software selection rubric

Rationale

Kyriba dominates 'what is' treasury content; this play captures high-intent buyers in the 'how to buy' phase by providing the specific technical requirements they need to justify a purchase.

Topical Authority

Kyriba's existing top-ranking pages for treasury management systems and core liquidity concepts provide the necessary domain authority to rank for deeper selection-intent queries.

Internal Data Sources

Use value engineering assets, product capability documentation, and customer success stories to provide differentiated, ROI-focused content.

Estimated Number of Pages

2,500+ (Covering hundreds of capabilities across various industries and company sizes)

Programmatic landing pages tailored to specific combinations of ERP systems, banks, and financial workflows. These pages provide technical integration paths for automating bank statements and payments.

Example Keywords

• SAP S/4HANA treasury integration
• Oracle Fusion bank statement automation
• Workday bank file integration
• host-to-host bank connectivity
• NetSuite bank feed automation

Rationale

This play targets users looking for technical compatibility between their existing tech stack and Kyriba's ecosystem, capturing high-intent traffic from IT and Finance stakeholders.

Topical Authority

Kyriba's strong developer portal presence and existing partner pages for major ERPs like SAP and Oracle establish it as a leader in financial connectivity.

Internal Data Sources

Leverage Kyriba Developer Portal documentation, Marketplace catalog metadata, and partner solution briefs for accurate technical mapping.

Estimated Number of Pages

6,000+ (Mapping dozens of ERPs against hundreds of global banks and specific workflows)

A deep technical reference directory for every major bank statement and payment format used globally. It provides field mappings, validation checklists, and common error resolutions for technical teams.

Example Keywords

• MT940 format example
• BAI2 field mapping
• pain.001 xml schema
• CAMT.053 validation errors
• ISO 20022 message types

Rationale

This play captures technical implementers and treasury ops teams searching for specific message standards during complex migration projects, positioning Kyriba as the technical authority.

Topical Authority

Kyriba has proven traction with ISO 20022 migration FAQs and technical infrastructure content, making this a natural expansion into long-tail technical specs.

Internal Data Sources

Utilize internal format libraries, technical mapping guides, and support knowledge base articles to offer unique implementation insights.

Estimated Number of Pages

4,000+ (Covering hundreds of message types and formats with country-specific variants)

A scalable library of downloadable governance artifacts, including policy templates, standard operating procedures (SOPs), and audit evidence checklists. It targets controllers and treasury managers standardizing internal controls.

Example Keywords

• bank account management policy template
• payment approval matrix example
• treasury SOP for fraud prevention
• SOX audit evidence for treasury
• segregation of duties checklist

Rationale

Positions Kyriba as a thought leader in governance and risk management, attracting buyers who are actively standardizing processes and evaluating platform security.

Topical Authority

Existing security and fraud prevention content, combined with a robust Trust Center, provides the credibility needed to rank for governance-related queries.

Internal Data Sources

Incorporate Trust Center documentation, value engineering models, and internal compliance frameworks to provide authoritative governance content.

Estimated Number of Pages

4,000+ (Covering various treasury processes, regulatory frameworks, and industry-specific requirements)

Country-specific operational guides detailing payment rails, clearing cycles, and settlement timelines for global markets. It answers critical 'how-to' questions for central treasury teams expanding internationally.

Example Keywords

• CHAPS processing cycle
• PIX settlement time Brazil
• SPEI payment requirements
• SEPA Instant cutoff times
• NPP payment return codes

Rationale

Provides essential regional data that treasury teams need for global cash management, driving top-of-funnel international traffic from companies expanding into new markets.

Topical Authority

Kyriba's broad coverage of payments infrastructure and its large existing resource library on global liquidity support its authority in regional banking operations.

Internal Data Sources

Use regional partner data, webinar transcripts, and internal implementation playbooks to provide localized operational details.

Estimated Number of Pages

2,000+ (Covering over 150 countries and their respective payment schemes and banking standards)

Improvements Summary

Refresh the “Treasury & Liquidity Fundamentals” resource cluster to better match page-1 intent by combining clear definitions with software-evaluation sections (features, integrations, KPIs, implementation, FAQs). Build a hub-and-spoke internal linking system from related product pages and add missing supporting articles to strengthen topical coverage for priority terms.

Improvements Details

Update titles/H1s and on-page keyword focus per URL (e.g., target “treasury management software / treasury management system” on the TMS page; “cash forecasting,” “fx risk management,” “corporate payments,” and “connectivity as a service” on their respective pages) and add an above-the-fold definition, bullet takeaways, and a jump-link TOC. Expand each page with comparison tables, integration lists (ERP/banks/APIs/ISO 20022), selection checklists, 8–12 FAQs with FAQ schema, and 1–2 proprietary diagrams. Fix topic overlap by picking a primary canonical page per concept, reposition competing URLs, then add a hub page plus new spokes like a TMS buyer’s guide/RFP template, direct vs indirect cash forecasting, SWIFT vs host-to-host vs APIs, FX exposure types, and payments hub vs ERP payments; link these from /solutions/treasury/, /products/treasury/, and /products/risk-management/ with partial-match anchors.

Improvements Rationale

Priority keywords show low click share and many pages likely sit in positions ~11–20 because SERPs demand deeper coverage and clearer “software/platform” evaluation content, not only definitions. Cannibalization across similar treasury and cash/liquidity URLs weakens relevance signals, while thin internal linking limits authority flow to the educational pages. Stronger structure, richer entity coverage, and tighter internal linking improve snippet eligibility and CTR, helping move key pages onto page 1 and route readers into product pages.