Leafly Organic Growth Opportunities

Create pages that track and display historical and current pricing and potency (THC/CBD %) for specific cannabis strains in various cities and states. This provides consumers with unparalleled transparency, helping them make informed purchasing decisions based on value and strength.

Example Keywords

• "average eighth price in Denver"
• "THC percentage of Blue Dream in California"
• "cheap weed prices Illinois 2025"
• "cost of ounces near Portland"

Rationale

Consumers consistently search for price and potency information before making a purchase. By providing dynamic, data-driven pages that answer these specific commercial-intent questions, Leafly can capture high-value traffic and guide users directly to making an order on a partner dispensary's menu.

Topical Authority

Leafly's access to live menu and point-of-sale (POS) data from thousands of dispensary partners gives it a unique and insurmountable advantage in providing this information. No competitor can replicate this at scale, establishing Leafly as the definitive source for market-wide pricing and potency trends, thus boosting its E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).

Internal Data Sources

Leverage the live Menu API to pull current product prices, THC/CBD percentages, and package sizes. Combine this with historical data archives (e.g., from a BigQuery export) to generate trend charts and averages. Integrate with lab-provided Certificate of Analysis (COA) data for verified potency information.

Estimated Number of Pages

10,000+ (Covering 50 states × 100 high-volume strains × 2 major metro areas each)

Develop comprehensive hub pages for every cannabis brand and each of their product types (e.g., gummies, vape pods, pre-rolls). These pages will serve as definitive resources, aggregating product details, user reviews, potency, and where to buy.

Example Keywords

• "Kiva gummies dosage chart"
• "Stiiizy live resin pods review"
• "Wyld CBD sparkling water calories"
• "Cookies pre-roll THC percentage"

Rationale

Consumers often search for specific brands and product SKUs when they are close to making a purchase. Creating dedicated, detailed pages for each combination captures this high-commercial-intent traffic, answers their specific questions, and funnels them directly to a purchase point, increasing conversion rates.

Topical Authority

Leafly already ranks for broad terms like 'dispensary near me' but has a significant opportunity to build authority at the brand level. With access to POS-integrated product feeds and millions of user reviews, Leafly can create content with a depth and breadth that competitors cannot match, establishing itself as the encyclopedia for every product on the market.

Internal Data Sources

Utilize POS-integrated product feeds for images, potency data, and available sizes. Incorporate user-generated content like star ratings and review snippets to add social proof. Leverage the Getty Images partnership for high-quality lifestyle and product photos to create visually appealing pages.

Estimated Number of Pages

35,000+ (Covering ~3,500 brands × 10 common product types)

Create hyper-local guides detailing cannabis laws, possession limits, and tax rates for every state, county, and major city. These pages will serve as the go-to compliance resource for consumers and businesses alike.

Example Keywords

• "weed laws in Chicago 2025"
• "cannabis possession limit Clark County NV"
• "marijuana tax rate San Diego"
• "is recreational weed legal in Austin"

Rationale

Cannabis legislation is a confusing patchwork that varies significantly between jurisdictions. This creates massive search demand from consumers trying to understand what is legal. By providing clear, accurate, and localized answers, Leafly can capture this high-volume informational traffic and build immense trust and authority.

Topical Authority

While Leafly has national authority, its local legal content is sparse. Programmatic creation of pages for every municipality would establish unmatched topical authority on cannabis compliance. This type of content is also a natural link-building magnet, attracting links from news outlets, local blogs, and businesses.

Internal Data Sources

Use Leafly’s internal compliance and legal team's database as a primary source. Supplement this with data from dispensary partners on local operating hours and rules. Use Leafly's extensive news archive on legalization history to provide rich context.

Estimated Number of Pages

3,000+ (Covering 50 states × ~60 major cities/counties each)

Generate pages for popular strains that recommend alternatives based on similar effects, aromas, and genetic profiles. This helps users find a suitable substitute when their favorite strain is out of stock.

Example Keywords

• "strains like Blue Dream"
• "Runtz strain alternatives"
• "if you like Sour Diesel try..."
• "similar indica strains to OG Kush"

Rationale

A common friction point for cannabis consumers is finding their preferred strain is unavailable. This play directly addresses that high-intent, transactional moment by providing data-driven recommendations, preventing website bounces and capturing a sale that would otherwise be lost.

Topical Authority

This play is highly defensible and unique to Leafly. By leveraging its massive, proprietary dataset of over 1.5 million user reviews (and their tagged effects/aromas), Leafly can use vector similarity to generate recommendations that are far superior to simple 'indica/sativa' suggestions. This showcases a level of data-driven expertise competitors cannot replicate.

Internal Data Sources

The core of this play is a vector database built from user review-derived aroma and effect embeddings. This is cross-referenced with lab-tested terpene profile data and, crucially, live dispensary inventory APIs to ensure the recommended substitutes are actually in stock and available for purchase nearby.

Estimated Number of Pages

2,000+ (One page for each of the top strains in the database)

Build a comprehensive, nationwide directory of doctors and clinics that are qualified to recommend medical marijuana. Pages will be created for each state, city, and medical specialty to help patients find a qualified provider near them.

Example Keywords

• "medical marijuana doctor Austin"
• "online MMJ card renewal Florida"
• "telehealth cannabis doctor for PTSD New York"
• "find a cannabis specialist near me"

Rationale

For millions of Americans in medical-only states, finding a doctor is the mandatory first step in their cannabis journey. By creating a scalable directory, Leafly captures users at the very top of the purchasing funnel, builds trust, and can then guide them to partner dispensaries once they are certified.

Topical Authority

Leafly's existing 'Learn' section and strain information gives it a strong foundation in medical cannabis education. Expanding into a doctor directory would significantly boost its E-E-A-T credentials, positioning it as a trusted resource for patients and complementing its dispensary and product offerings. While Leafly has a few doctor pages, it lacks comprehensive, scalable coverage.

Internal Data Sources

Utilize a doctor onboarding portal or a partnership API to source provider data, including specialties, telehealth availability, and contact information. Enhance these profiles with user-submitted reviews and success stories from the Leafly community to add social proof and build trust.

Estimated Number of Pages

4,500+ (Covering 50 states × ~90 city/specialty combinations)

Improvements Summary

Expand keyword targeting, deepen on-page content, and strengthen internal linking for cannabis strain detail pages. Add schema, user reviews, and new content modules to improve rankings and user engagement.

Improvements Details

Tasks include adding long-tail keywords like '[strain] effects', 'THC percentage', and 'where to buy' to H2s, FAQs, and metadata. Expand strain descriptions to 600+ words, add data tables with lab results, highlight key takeaways, and surface top user reviews with schema markup. Improve internal linking from terpene and condition pages, add 'similar strains' carousels, embed short videos, and cross-link to dispensary pages.

Improvements Rationale

These improvements target high-potential pages ranking just off page one, aiming to capture more search intent variants and featured snippets. Deeper content and structured data increase relevance and visibility, while better internal linking funnels users to high-value retailer and product pages. This approach is expected to drive higher CTR, organic visits, and conversions, while reinforcing topical authority.