LendingTree Organic Growth Opportunities

Create comprehensive location pages for every bank branch and ATM in the United States, including detailed information about services, hours, and user reviews. This addresses high-volume local search intent while providing valuable information for users seeking banking services.

Example Keywords

• "Wells Fargo near me"
• "Chase Bank ATM in [City]"
• "PNC Bank hours [Location]"
• "24-hour ATMs in [City]"
• "Bank of America branches in [Zip Code]"

Rationale

High search volume for location-specific banking queries with low competition scores (e.g., "bank of america near me" has 1M searches with 0.03 competition). Current competitors aren't fully optimizing for these terms.

Topical Authority

LendingTree's established presence in financial services provides natural authority to offer banking location information.

Internal Data Sources

Leverage existing lender network data, user reviews, and financial product databases to provide comprehensive location information.

Estimated Number of Pages

10,000+ (covering all major bank branches and ATMs across the US)

Develop comprehensive guides for state-specific loan programs, grants, and financial assistance options. Each page details eligibility requirements, application processes, and available benefits for residents of specific states.

Example Keywords

• "First-time homebuyer programs in [State]"
• "Small business grants in [State]"
• "Student loan forgiveness programs [State]"
• "State-specific debt relief options"
• "Energy-efficient home loans [State]"

Rationale

High demand for location-specific financial information with relatively low competition in search results. Users actively seeking local program information have high intent to convert.

Topical Authority

LendingTree's expertise in loans and financial services positions it well to provide authoritative information about state programs.

Internal Data Sources

Utilize state regulations database, local lender partnerships, and user success stories to create comprehensive guides.

Estimated Number of Pages

2,500+ (50 states × multiple program types)

Create detailed financial guides tailored to specific occupations, providing customized loan options, financial advice, and special programs available to different professional groups. Each guide addresses unique financial challenges and opportunities for specific career paths.

Example Keywords

• "Home loans for nurses"
• "Teacher loan forgiveness programs"
• "Military veteran auto financing"
• "Doctor mortgage loans"
• "Small business loans for contractors"

Rationale

Significant search volume for profession-specific financial information with clear intent. Competitors haven't fully addressed this niche market.

Topical Authority

LendingTree's extensive experience in various loan types provides credibility in offering occupation-specific guidance.

Internal Data Sources

Use loan approval statistics, professional association partnerships, and specialized lender programs data.

Estimated Number of Pages

5,000+ (covering major professions and sub-specialties)

Develop detailed pages for loan options based on specific credit score ranges, providing tailored advice and available products for each score bracket. Content includes approval odds, rate expectations, and improvement strategies.

Example Keywords

• "Loans for credit score 500-550"
• "Best credit cards for 650 credit score"
• "Mortgage options credit score 700"
• "Auto loans for credit score 600"
• "Personal loans no credit check"

Rationale

High search volume for credit score specific queries with clear intent to obtain financing. Data shows significant traffic potential with moderate competition.

Topical Authority

LendingTree's position as a loan marketplace provides natural authority in credit-based lending advice.

Internal Data Sources

Leverage approval rate data, lender requirements database, and credit improvement statistics.

Estimated Number of Pages

1,500+ (covering all credit score ranges and loan types)

Build a comprehensive directory of financial aid options, scholarships, and grants for students, categorized by field of study, demographics, and institutions. Each page provides detailed eligibility criteria, application processes, and deadlines.

Example Keywords

• "Nursing school scholarships 2024"
• "Minority student grants"
• "STEM scholarships for women"
• "Medical school financial aid"
• "Graduate student funding options"

Rationale

High search volume for educational funding opportunities with clear intent. Current competitors don't provide comprehensive coverage of all available options.

Topical Authority

LendingTree's expertise in student loans provides natural extension into scholarship and grant information.

Internal Data Sources

Use educational institution partnerships, student loan data, and financial aid statistics.

Estimated Number of Pages

8,000+ (covering various fields of study, institutions, and demographic groups)

Improvements Summary

The strategy focuses on optimizing content for auto loans targeting individuals with bad or fair credit. Key improvements include enhancing on-page SEO, creating new educational content, and improving internal linking.

Improvements Details

Tasks include targeting keywords like 'second chance car loan' and 'bad car credit loan refinancing', optimizing title tags and meta descriptions, and developing comprehensive guides. Internal linking will connect related articles, and a centralized hub page will be created to boost authority.

Improvements Rationale

These improvements aim to capture high-search-volume keywords with low current traffic, increasing organic visibility and engagement. By addressing specific user needs and improving content quality, the strategy seeks to improve rankings, traffic, and conversion rates.