Lili Organic Growth Opportunities

Create hyper-specific landing pages targeting hundreds of niche job titles to capture long-tail search intent for professional banking needs. This strategy positions Lili as the specialized financial partner for every unique type of freelancer and contractor.

Example Keywords

• "business bank account for freelance video editors"
• "business banking for mobile notaries"
• "business checking for independent insurance agents"
• "banking setup for Airbnb co-hosts"

Rationale

Professionals often search for financial tools tailored to their specific career path to ensure all industry-specific needs are met. By addressing these niche job titles, lili.co can capture high-intent users at the moment they are professionalizing their business operations.

Topical Authority

Lili's existing success in small business tax and accounting content provides a strong foundation for expanding into career-specific financial guidance. This demonstrates a deep understanding of the diverse financial workflows across the gig economy.

Internal Data Sources

Leverage LinkedIn data sources for job title mapping, internal customer review data tagged by profession, and support center FAQs regarding specific industry deposit patterns.

Estimated Number of Pages

8,000+ (Covering a vast array of freelance, contractor, and small business job titles)

Build a massive library of pages that explain mysterious bank statement descriptors and provide merchant-specific bookkeeping guidance. This solves a high-frequency pain point for business owners while naturally introducing Lili’s transaction clarity features.

Example Keywords

• "what is SQ *MERCHANTNAME on bank statement"
• "unknown charge [descriptor]"
• "how to categorize [descriptor] in bookkeeping"
• "[descriptor] merchant identity"

Rationale

Business owners frequently search for unknown transaction descriptors to verify charges and categorize expenses correctly. Providing this information builds immediate trust and positions Lili as a solution for better financial visibility.

Topical Authority

As a banking platform, Lili is uniquely positioned to provide authoritative information on transaction data and financial security. This play leverages the domain's core identity to capture massive top-of-funnel traffic.

Internal Data Sources

Utilize internal support ticket taxonomy for common descriptor queries, security workflow documentation, and the Visa SavingsEdge merchant dataset.

Estimated Number of Pages

20,000+ (Covering common and long-tail merchant statement descriptors)

Develop operational guides for every state and tax type to help business owners navigate the complexities of paying taxes online. These pages capture users during critical financial tasks, providing a perfect opportunity to showcase Lili's tax-saving tools.

Example Keywords

• "pay [state] sales tax online"
• "[state] withholding tax payment portal"
• "how to pay business taxes via ACH [state]"
• "sales tax ACH instructions [state]"

Rationale

Small business owners often struggle with the fragmented nature of state tax portals and payment methods. Providing clear, step-by-step instructions for these operational tasks captures high-intent users who are actively managing their business finances.

Topical Authority

Lili's established Tax Hub and existing rankings for tax forms like Schedule C prove that search engines already view the domain as an authority in small business tax compliance.

Internal Data Sources

Use official state portal link databases, internal ACH timing and limit documentation, and tax-bucket product feature guides.

Estimated Number of Pages

1,500+ (Covering 50 states across multiple tax types and payment methods)

Create a comprehensive matrix of pages answering whether specific expenses are deductible for various professions. This strategy addresses the most common tax questions freelancers have while highlighting Lili's expense tracking capabilities.

Example Keywords

• "can [profession] write off [expense]"
• "is [expense] tax deductible for [profession]"
• "[profession] tax deductions [expense]"
• "what records do I need for [expense] deduction"

Rationale

Tax deduction queries are highly seasonal and high-volume, representing a major entry point for new business owners. Answering these specific questions allows Lili to demonstrate the value of its automated tax organization features.

Topical Authority

The domain's current performance in accounting and tax education content makes it a natural fit for detailed expense eligibility guides. This play scales existing authority into thousands of long-tail combinations.

Internal Data Sources

Incorporate existing Tax Hub editorial content, internal receipt and recordkeeping product workflows, and live SERP data to identify underserved profession/expense pairs.

Estimated Number of Pages

10,000+ (Covering thousands of combinations of professions and common business expenses)

Generate a library of pages that guide business owners on how to categorize purchases from specific merchants within their accounting software. This play targets users during the bookkeeping process, a key moment for considering a more integrated banking solution.

Example Keywords

• "how to categorize [merchant] in bookkeeping"
• "[merchant] expense category"
• "is [merchant] a business expense"
• "bookkeeping categories for [merchant] purchases"

Rationale

Categorizing transactions is a daily friction point for small business owners that Lili's software is designed to solve. By providing these answers via search, Lili can attract users who are currently using manual or disconnected accounting methods.

Topical Authority

Lili's accounting resource pages already drive significant traffic, indicating that the domain is trusted for bookkeeping advice. This play scales that expertise to the merchant level.

Internal Data Sources

Use Lili’s internal transaction categorization taxonomy, the Visa SavingsEdge merchant list, and internal support data on common categorization errors.

Estimated Number of Pages

5,000+ (Targeting the most common merchants used by small businesses and freelancers)

Improvements Summary

Rewrite five high-potential blog posts to match SERP intent formats (definition blocks, checklists, tables, categorized lists) and add snippet-ready “Quick answer” sections plus keyword-mirrored FAQs. Refresh titles/meta for higher CTR, add citations/author updates for finance-adjacent trust, and connect posts with hub pages and tighter internal links.

Improvements Details

Map one primary keyword per page and expand on close variants: “ein vs duns number,” “how to show proof of income when self employed,” and “questions to ask an entrepreneur.” Add above-the-fold quick answers, comparison tables (EIN vs DUNS), document checklists + letter templates (proof of income), and categorized question lists + interview template downloads (entrepreneur questions), then mark FAQs with FAQPage schema. Publish 6–10 supporting articles (EIN steps, DUNS steps, P&L as income proof, quarterly taxes, invoice examples) and build two interlinked hubs: “Self-Employed Finances & Taxes” and “Starting & Running a Small Business.”

Improvements Rationale

Several target terms sit in striking distance with low competition/low results (notably EIN vs DUNS), so snippet-focused formatting and tighter intent match can move pages from positions ~11–20 into the top 10. Template/checklist content aligns with featured snippets and PAA patterns, improving visibility and CTR while keeping answers concise. Hub-and-spoke internal linking plus supporting posts builds topical authority so these informational pages send more qualified traffic to Lili banking, invoicing, bookkeeping, and tax tool pages.