Lilly Organic Growth Opportunities

Create extensive, multi-page hubs for each disease and condition relevant to Lilly's therapeutic areas, focusing on conditions like Crohn's disease, ulcerative colitis, and multiple myeloma where Lilly currently lacks presence. This comprehensive approach will establish Lilly as an authoritative source for condition-specific information.

Example Keywords

• "Crohn's disease symptoms and treatment"
• "Living with ulcerative colitis"
• "Multiple myeloma stages"
• "Inflammatory bowel disease guide"

Rationale

Data shows competitors like Sanofi ranking for these high-volume keywords where Lilly lacks presence. Creating comprehensive content hubs will capture significant organic traffic from patients seeking reliable information.

Topical Authority

As a leading pharmaceutical company with extensive research in these areas, Lilly has strong credibility to produce authoritative content.

Internal Data Sources

Leverage clinical trial results, research publications, medical expertise from in-house specialists, and FDA submissions documentation.

Estimated Number of Pages

1,500+ pages

Develop location-specific pages providing information on local treatment centers, specialist doctors, and clinical trial opportunities across global regions. This localized approach connects patients with nearby resources while building Lilly's presence in local markets.

Example Keywords

• "Crohn's disease treatment in [City]"
• "Multiple myeloma specialists near me"
• "Clinical trials for [condition] in [location]"
• "Find a [condition] doctor [city]"

Rationale

Local search intent shows high conversion potential, and competitor analysis reveals limited coverage in this area. Creating location-specific content fills a significant gap in the market.

Topical Authority

Lilly's global presence and healthcare provider network provides authentic, valuable local information.

Internal Data Sources

Utilize database of partnered clinics, clinical trial sites, and affiliated healthcare professionals.

Estimated Number of Pages

5,000+ pages

Create detailed pages for each ongoing and upcoming clinical trial, including comprehensive information about participation, eligibility, and locations. This resource will serve both patients seeking trial opportunities and healthcare providers referring patients.

Example Keywords

• "Clinical trials for [condition] near me"
• "How to join [condition] research study"
• "Current [disease] clinical trials"
• "Clinical trial eligibility [condition]"

Rationale

High search volume exists for clinical trial information, with limited comprehensive resources available online. Lilly can leverage its unique position as a trial sponsor to provide authoritative content.

Topical Authority

As the direct sponsor of these trials, Lilly has unmatched authority and firsthand information.

Internal Data Sources

Utilize proprietary trial databases, protocols, and site information.

Estimated Number of Pages

10,000+ pages

Develop a comprehensive repository of information on rare diseases, including symptoms, diagnosis, treatment options, and patient resources. This unique resource will serve an underserved market seeking reliable information about rare conditions.

Example Keywords

• "[Rare disease] symptoms and treatment"
• "Living with [rare condition]"
• "[Rare disease] diagnosis guide"
• "Treatment options for [rare condition]"

Rationale

Rare disease information often lacks comprehensive online resources. Lilly can fill this gap with authoritative content based on its research and expertise.

Topical Authority

Lilly's research into rare diseases and commitment to patient care establishes strong credibility.

Internal Data Sources

Leverage research data, clinical trial information, and expert interviews.

Estimated Number of Pages

8,000+ pages

Build a detailed repository of drug patent statuses, exclusivity periods, and generic availability information across the pharmaceutical industry. This resource will serve healthcare providers, pharmacists, and patients seeking reliable drug availability information.

Example Keywords

• "[Drug name] patent expiration"
• "Generic alternatives to [brand drug]"
• "When will [medication] go generic"
• "Drug exclusivity status [medication]"

Rationale

High search volume exists for drug patent information, with few comprehensive resources available. Lilly can leverage its industry expertise to provide valuable content.

Topical Authority

As a pharmaceutical leader, Lilly has deep knowledge of patent landscapes and can provide accurate information.

Internal Data Sources

Use legal department records, regulatory filings, and market research data.

Estimated Number of Pages

5,000+ pages

Improvements Summary

Focus on optimizing content for high-volume, low-competition keywords, including common misspellings and specific user queries. Enhance existing pages with detailed guides, schema markup, and improved internal linking.

Improvements Details

Target keywords like 'zebound', 'zepbound savings card', and 'how to use zepbound pen'. Add FAQs for misspellings, optimize the 'Coverage & Savings' and 'How to Use' pages, and implement FAQ and HowTo schema. Improve internal linking with strategic anchor text.

Improvements Rationale

These improvements aim to increase organic traffic by capturing search interest in misspellings and specific queries. Enhancing content quality and relevance will improve engagement metrics and conversion rates, while strategic keyword targeting will help achieve higher search rankings.