LiveRamp Organic Growth Opportunities

This play creates thousands of programmatic integration guides that explain how to move data from specific source systems like Snowflake or Salesforce into advertising destinations like TikTok or The Trade Desk. It targets high-intent technical implementers and marketing ops teams looking for step-by-step connectivity instructions.

Example Keywords

• "activate Snowflake data in TikTok Ads"
• "Salesforce to The Trade Desk integration guide"
• "HubSpot to Google Customer Match workflow"
• "Databricks audience activation for Meta"

Rationale

Buyers frequently search for specific 'how-to' connectivity between their existing tech stack components. By providing these granular guides, LiveRamp can capture users at the exact moment they are evaluating how to operationalize their data.

Topical Authority

LiveRamp's existing documentation and developer portals already signal to search engines that the domain is a technical authority in data connectivity and identity resolution.

Internal Data Sources

Leverage docs.liveramp.com API references, partner directory metadata, and internal destination capability matrices to provide differentiated, accurate technical steps.

Estimated Number of Pages

3,000+ (Covering hundreds of source-and-destination combinations across various use cases)

This strategy involves building a comprehensive library of pages that map specific privacy regulations to practical marketing tasks like audience targeting and measurement. It provides legal and marketing ops leaders with actionable checklists for maintaining compliance across different global regions.

Example Keywords

• "CCPA compliance for retail media networks"
• "GDPR requirements for data clean rooms"
• "VCDPA marketing consent checklist"
• "LGPD audience targeting regulations for brands"

Rationale

Privacy is a top-of-mind concern for LiveRamp's target audience, yet practical, task-specific compliance advice is often fragmented. Providing a centralized, programmatic library establishes LiveRamp as a trusted advisor in the privacy-safe data space.

Topical Authority

The domain already has a strong trust and legal footprint (trust.liveramp.com), which provides the necessary credibility to rank for sensitive regulatory and compliance queries.

Internal Data Sources

Utilize internal Data Processing Addendums (DPAs), privacy policy updates, and jurisdictional legal summaries from the LiveRamp legal team.

Estimated Number of Pages

800+ (Mapping 50+ jurisdictions against 15+ core marketing use cases)

This play creates a technical comparison and implementation hub for the evolving post-cookie identity landscape. It targets developers and product managers who are researching how to adopt new identifiers like UID2 or Google's Privacy Sandbox APIs.

Example Keywords

• "UID2 vs ID5 comparison for advertisers"
• "implementing Google Privacy Sandbox for CPG brands"
• "RampID vs Unified ID 2.0 technical differences"
• "first-party identifier implementation checklist"

Rationale

As third-party cookies disappear, technical teams are actively searching for comparisons and implementation guides for alternative identifiers. Capturing this traffic positions LiveRamp's RampID as a central component of the new addressability standard.

Topical Authority

LiveRamp is a recognized leader in identity resolution; expanding into non-branded identifier comparisons is a natural extension of its existing topical expertise.

Internal Data Sources

Use internal identity methodology documents, RampID API specifications, and interoperability matrices from the product team.

Estimated Number of Pages

500+ (Covering various identifier types, platform comparisons, and implementation scenarios)

This strategy generates vertical-specific landing pages that map LiveRamp's data collaboration capabilities to industry-specific business outcomes. It targets executive decision-makers looking for solutions tailored to their specific sector, such as Retail, CPG, or Automotive.

Example Keywords

• "data collaboration for QSR loyalty programs"
• "CPG retail media measurement strategies"
• "automotive incrementality testing solutions"
• "financial services audience suppression tactics"

Rationale

Decision-makers often search for solutions using industry-specific terminology. Programmatically creating these pages allows LiveRamp to speak directly to the unique pain points of different verticals at scale.

Topical Authority

LiveRamp's extensive library of 37+ customer stories and industry-specific resources provides the 'proof' needed to establish authority in these vertical segments.

Internal Data Sources

Incorporate data from existing customer success stories, industry playbooks, and RampUp event session recaps to provide rich, vertical-specific context.

Estimated Number of Pages

1,200+ (Covering 15+ industries across 20+ use cases and multiple buyer personas)

This play builds a programmatic catalog of audience segment categories and data provider capabilities to capture top-of-funnel discovery traffic. It targets media planners and marketers who are in the research phase of identifying specific audience types for their campaigns.

Example Keywords

• "auto intender audience segments"
• "B2B IT decision maker data providers"
• "new mover targeting segments for retailers"
• "luxury traveler audience data providers"

Rationale

Media planners frequently search for specific audience types (e.g., 'new movers') rather than brand names. This library captures that intent and funnels users toward LiveRamp's Data Marketplace.

Topical Authority

LiveRamp's Data Marketplace is a core offering, and the domain already ranks for marketplace-related terms, making it highly likely to rank for granular segment queries.

Internal Data Sources

Use the LiveRamp Data Marketplace taxonomy, partner metadata, and segment descriptions to generate detailed, accurate catalog pages.

Estimated Number of Pages

5,000+ (Covering thousands of taxonomy categories and subcategories across different regions)

Improvements Summary

Make /blog/what-is-identity-resolution the primary explainer by adding a 40–60 word top definition, query-matching H2 sections, and buyer-focused comparison/CTA blocks. Fix RampID doc duplication with a single canonical (or redirect), then expand RampID and identifier docs into snippet-ready definitions, FAQs, and glossary formatting with tighter internal linking across blog, docs, and clean rooms.

Improvements Details

Rewrite the identity resolution blog page to target "what is identity resolution", "identity resolution services", "how does identity resolution work", and "identity resolution definition" via new H2s, a definition block, a vendor-evaluation checklist/table, and mid-article CTAs to RampID methodology and clean rooms. Consolidate the two "rampid methodology" URLs (canonical + 301 if possible) and add a "What is a RampID?" section plus FAQs (PII, creation, activation/measurement) and diagrams to compete for "ramp id" and "what is a ramp id". Expand "identity and identifier terms and concepts" into a structured glossary with jump links and FAQ formatting, add “Concepts” + “Use cases” sections to the getting started page, and add non-branded sections to /our-platform/clean-rooms ("what is a data clean room", comparisons, and identity link-backs) to support the cluster.

Improvements Rationale

Several high-volume, high-CPC queries show low traffic share and page-2 performance, indicating on-page intent mismatch and weak snippet formatting on the main explainer. RampID topic duplication splits relevance and links; consolidating to one authoritative URL plus plain-language definitions and FAQs improves rankings and CTR for "ramp id" terms. A hub-and-spoke internal linking pattern across blog, docs, and clean rooms concentrates topical signals so multiple pages can rise together rather than competing.