Lunavi Organic Growth Opportunities

Create dedicated hub pages for every soon-to-expire technology version that combine a real-time countdown timer, risk scoring, and a step-by-step Azure migration path. These pages capture urgent, budget-approved migration projects by providing a one-stop resource for planning and execution.

Example Keywords

• '<product> end-of-life 2025'
• 'migrate from <product-version> to azure'
• 'risks of running <product> after eol'
• 'upgrade path <product> cloud'

Rationale

Buyers searching for End-of-Life (EOL) topics have a non-negotiable deadline and an approved budget, representing the highest-intent traffic. By creating an interactive and prescriptive resource, Lunavi can intercept these buyers at the peak of their research and decision-making process, directly funneling them into high-value migration service engagements.

Topical Authority

Lunavi already ranks for some EOL content (e.g., Windows Server 2003) but lacks breadth. Systematically covering hundreds of technologies establishes them as the definitive authority on tech lifecycle management and cloud migration, building immense trust with technical decision-makers.

Internal Data Sources

Leverage Lunavi's existing migration runbooks, project timing estimates from past engagements, internal cost-avoidance calculators, and historical incident data related to unsupported software to generate uniquely insightful and accurate content.

Estimated Number of Pages

1,100+

Develop static, data-rich pages for every Industry x KPI combination, showcasing percentile benchmarks and data models. These pages attract strategic leaders by providing hard-to-find data that helps them gauge their own performance against their peers.

Example Keywords

• 'average <kpi> in <industry>'
• '<industry> kpi benchmarks 2024'
• 'improve <kpi> with data analytics'
• 'acceptable <metric> for <industry>'

Rationale

Business leaders and strategists constantly search for performance benchmarks to justify investments and set goals. By publishing proprietary benchmark data, Lunavi positions itself as an authoritative, data-driven consultancy, attracting high-level decision-makers looking for a strategic analytics partner.

Topical Authority

While Lunavi has service pages for data analytics, it lacks content that proves its expertise with hard numbers. This play builds unparalleled E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) by turning their project outcomes into a public resource, something competitors are not doing.

Internal Data Sources

Utilize aggregated and anonymized metrics from Lunavi's vast portfolio of client analytics projects. Incorporate machine-learning model outputs that demonstrate KPI improvement and templatize insights from the Data Discovery Accelerator program.

Estimated Number of Pages

1,400+

Build a comprehensive library of matrix pages that map specific regulations (like HIPAA or SOC 2) to granular Azure service controls. These guides serve as an essential resource for compliance officers and security architects navigating complex cloud deployments.

Example Keywords

• 'hipaa controls for <azure service>'
• 'soc 2 mapping <cloud service>'
• 'cis benchmark <service> checklist'
• 'compliance requirements <framework> azure'

Rationale

Compliance in the cloud is a major source of confusion and risk for enterprises, driving high-stakes search queries from legal, security, and IT teams. Providing clear, actionable blueprints that translate legal jargon into technical controls positions Lunavi as an indispensable expert for high-value consulting and managed security services.

Topical Authority

Lunavi has case studies mentioning compliance but no systematic library that proves their expertise at scale. This play establishes them as the go-to authority for regulated industries moving to Azure, a niche where few competitors offer such detailed, practical guidance.

Internal Data Sources

Draw from the internal knowledge base of Lunavi's compliance officers, use sanitized evidence and artifacts from successful SOC 2 and HIPAA audits, and leverage existing policy-as-code (Bicep/Terraform) libraries from the managed security team.

Estimated Number of Pages

1,500+

Create a massive library of step-by-step how-to pages for every common Azure task, parameter, and scenario. This foundational content captures a huge volume of high-intent technical users looking for immediate solutions to specific problems.

Example Keywords

• 'how to enable <feature> on azure <service>'
• 'azure <service> <region> limits'
• 'troubleshoot <error code> in azure <service>'
• 'automate <service> with azure bicep'

Rationale

Technical practitioners (DevOps, SysAdmins, Developers) constantly search for 'how-to' instructions to solve immediate problems. By providing the definitive, step-by-step answer for thousands of these queries, Lunavi builds massive brand awareness and trust, becoming the first-choice partner when these users need to escalate to a larger project or managed service.

Topical Authority

Lunavi already ranks for a few technical 'how-to' articles, proving the model works for their domain. Scaling this strategy from a handful of pages to thousands will establish overwhelming topical authority on Azure implementation, dwarfing competitors like TierPoint in this area.

Internal Data Sources

Use Lunavi's Azure adoption program collateral, internal migration runbooks, resident architects' playbooks, and technical details from over 30 Azure-related case studies. This proprietary knowledge can be uploaded to AirOps to generate uniquely accurate and experience-backed instructions.

Estimated Number of Pages

1,200+

Publish an encyclopedia of 'recipe cards,' each detailing a specific cloud cost-saving tactic for an Azure service. These pages will attract budget owners and FinOps engineers by providing actionable, code-level instructions with verifiable ROI.

Example Keywords

• 'reduce cost of <azure service>'
• 'finops best practice <workload type>'
• '<service> savings plan calculator'
• 'terraform example save money <service>'

Rationale

Cloud cost optimization is a top priority for nearly every organization on Azure, driving searches directly from budget holders and financial decision-makers. By offering proven, step-by-step 'recipes' for savings, Lunavi can attract highly qualified leads and demonstrate immediate value, leading to FinOps consulting and managed services contracts.

Topical Authority

This play moves beyond generic advice to provide code and verifiable savings, a level of detail that builds immense trust and authority. While competitors talk about FinOps, Lunavi can show it, creating a powerful differentiator that proves their expertise.

Internal Data Sources

Leverage anonymized Azure billing exports from managed clients to show real 'before/after' scenarios. Use internal TCO calculators and automation scripts from the DevOps and FinOps practices to provide unique, actionable content.

Estimated Number of Pages

900+

Improvements Summary

Revise and expand Lunavi’s technical explainer blog posts targeting high-volume, low-competition keywords currently ranking on page 2. Update metadata, add featured snippet elements, and interlink with service pages to drive rankings and conversions.

Improvements Details

Key tasks include rewriting H1s and titles to lead with primary keywords like 'SSD IOPS' and 'Jump Box Server', adding definition boxes for featured snippets, expanding articles to 1,500–1,800 words with use-cases, tables, and FAQs using schema markup. Refresh publication dates, embed diagrams or short videos, and implement a robust internal linking structure to service and pillar pages. Targeted keywords include 'SSD IOPS', 'Jump Box Server', 'N+1 Meaning', and 'SCOM'.

Improvements Rationale

These improvements address missed keyword opportunities, outdated content, and lack of SERP features, which currently limit organic visibility. By aligning content with search intent, optimizing for featured snippets, and connecting posts to high-authority service pages, Lunavi can capture more qualified traffic and strengthen topical authority in core infrastructure topics.