Magnet Forensics Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- You rank for ~6k organic keywords and drive ~11k monthly organic visits (traffic value ~$77k/mo), supported by an Authority Score of 41—a solid mid-tier backlink profile with room to build more top-of-SERP dominance.
- Organic traffic is heavily brand/product led: “magnet forensics” drives ~20% of keyword traffic and “magnet axiom” adds ~9%, with additional demand around “graykey” and “dumpit.”
- Your top pages concentrate most visits in a few URLs: the homepage (~28%), Magnet AXIOM product page (~15%), a high-performing SRUM analysis blog post (~12%), and the Magnet GRAYKEY product page (~7%)—showing strong performance where you have clear product + technical education intent.
Growth Opportunity
- You’re 3rd of 4 in your direct peer set; OpenText captures ~93k visits and ~119k keywords (about 8× your traffic), signaling a large, addressable market if you expand keyword breadth and content velocity.
- You have proof that technical how-to content works (e.g., SRUM, LNK files, Shellbags, Prefetch), suggesting a scalable playbook to publish more DFIR artifact guides, comparisons, and “how to investigate” clusters to grow non-brand demand.
- High-volume generic terms remain under-captured (e.g., “axiom” at 135k volume contributes <1% traffic), indicating upside from better landing-page targeting, intent matching, and supporting content to win competitive head terms and long-tail variants.
Assessment
You have a credible organic foundation, but traffic is still concentrated in brand and a handful of breakout pages—so expanding systematic, non-brand content is the clearest lever for growth. Competitor gaps show meaningful upside if you increase keyword coverage and build more topic clusters around investigative workflows. AirOps can help you scale this content production and optimization programmatically to close the visibility gap.
Competition at a Glance
Analysis of 3 direct competitors (Cellebrite, MSAB, and OpenText) shows magnetforensics.com attracts 11,428 monthly organic visits and ranks for 5,815 keywords, placing it 3rd of 4 in both organic traffic and keyword coverage within this peer set.
The market leader is OpenText, with 93,042 monthly organic visits and 119,021 ranking keywords—roughly 8× Magnet Forensics’ traffic and about 20× its keyword footprint, indicating a major visibility advantage tied to far broader search coverage.
Overall, Magnet Forensics sits mid-pack: it is meaningfully ahead of MSAB (1,606 visits; 2,073 keywords) but trails Cellebrite (14,140 visits; 8,069 keywords) and is far behind the category outlier OpenText. The landscape suggests market visibility is strongly influenced by keyword breadth, leaving Magnet Forensics with a clear gap to close at the top end while maintaining a defensible lead over smaller competitors.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Create a massive library of structured artifact profile pages detailing file paths, registry keys, and investigative value for thousands of OS-specific data points. This play scales the brand's existing success with artifact-led content into a comprehensive technical moat.
Example Keywords
- $MFT forensic analysis
- how to parse Windows Timeline artifacts
- Windows Event ID 4624 forensic value
- where is shellbags data stored
- Linux systemd journal forensics
Rationale
Investigators frequently search for specific artifact locations and interpretation guides during active cases. By providing the most granular and accurate reference library, Magnet Forensics can capture high-intent traffic from practitioners who need the processing power of AXIOM.
Topical Authority
The domain already ranks for high-value artifact terms like 'srum analysis' and 'lnk files,' proving that search engines view Magnet as a primary authority for endpoint evidence interpretation.
Internal Data Sources
Leverage AXIOM/AXIOM Cyber artifact coverage documentation, support knowledge base articles for edge-case troubleshooting, and training lab materials for procedural validation.
Estimated Number of Pages
3,000 - 8,000 pages (Covering Windows, macOS, and Linux artifacts across OS versions)
Develop a programmatic directory of forensic guides for thousands of mobile applications, detailing database locations, encryption notes, and recovery possibilities. This targets the long-tail of app-specific evidence that investigators encounter on iOS and Android devices.
Example Keywords
- Signal forensic analysis
- WhatsApp artifacts iPhone
- where does Telegram store messages on Android
- Snapchat sqlite database location
- Instagram DM forensic recovery
Rationale
Mobile forensics is a core pillar for Magnet, yet thousands of niche apps lack detailed forensic documentation online. Owning this long-tail content positions Magnet as the indispensable resource for mobile examiners using GrayKey.
Topical Authority
Magnet's GrayKey product pages and mobile-focused webinars already drive significant organic traffic, establishing a strong baseline for mobile-specific topical authority.
Internal Data Sources
Utilize GrayKey and AXIOM mobile artifact support matrices, webinar transcripts from mobile-focused events, and sanitized case study patterns.
Estimated Number of Pages
2,000 - 5,000 pages (App x OS x Artifact Type variants)
Build a comprehensive compatibility library that answers whether specific device models and OS versions can be forensically extracted. This play directly competes with large-scale competitor directories by providing model-level acquisition guidance.
Example Keywords
- iPhone 15 Pro forensic extraction
- Samsung Galaxy S24 forensic acquisition
- iOS 18 forensic collection steps
- extract data from locked Android [Model]
- iPad Pro forensic imaging guide
Rationale
This play addresses a massive keyword coverage gap where competitors currently lead. Providing clear, model-specific acquisition answers captures users at the very beginning of the investigative lifecycle.
Topical Authority
As a leader in mobile extraction via GrayKey, Magnet has the inherent credibility to host the definitive 'can we get in' directory for digital evidence.
Internal Data Sources
Use internal device compatibility datasets, product release notes, and support portal resolutions regarding hardware-specific extraction methods.
Estimated Number of Pages
5,000 - 20,000 pages (Covering global device models, chipsets, and OS versions)
Map the industry-standard MITRE ATT&CK framework to specific forensic evidence collection checklists for enterprise incident responders. Each page provides a tactical guide on what to collect and analyze for a specific threat technique.
Example Keywords
- T1059 PowerShell investigation steps
- MITRE T1003 evidence to collect
- detect lateral movement technique T1021
- forensic artifacts for credential dumping
- investigating T1566 phishing artifacts
Rationale
Enterprise security teams use the ATT&CK framework to organize their defenses. By providing the 'forensic answer' to each technique, Magnet attracts high-value corporate buyers looking for AXIOM Cyber and Automate solutions.
Topical Authority
Magnet's existing focus on enterprise IR and 'Axiom Cyber' positioning provides the necessary professional context to rank for sophisticated threat-hunting queries.
Internal Data Sources
Incorporate Magnet Automate 'job templates,' AXIOM Cyber artifact coverage maps, and training checklists from incident response certification courses.
Estimated Number of Pages
800 - 2,500 pages (Covering techniques and sub-techniques across different OS environments)
Create a dictionary-style reference for cloud and identity audit log events and error codes across platforms like M365, AWS, and Okta. These pages help responders interpret cryptic log strings during time-sensitive investigations.
Example Keywords
- Okta event [EventName] meaning
- Azure AD sign-in error code [####]
- AWS CloudTrail event investigation
- Google Workspace admin audit log fields
- investigate suspicious Entra ID login
Rationale
Responders frequently search for specific, cryptic error codes or event names during an investigation. This play generates massive long-tail traffic by providing the definitive 'decoder' for these strings.
Topical Authority
Magnet's expansion into cloud forensics and enterprise-grade review tools makes this a natural extension of their 'artifact interpretation' expertise.
Internal Data Sources
Use cloud platform event catalogs, enterprise webinar transcripts, and support KB articles detailing common cloud export and interpretation failures.
Estimated Number of Pages
10,000 - 80,000 pages (Covering the vast catalog of cloud audit events and error codes)
Improvements Summary
Update core product and resource pages to match high-intent queries around pricing, definitions, downloads, and product differentiation. Add structured sections, FAQs, and internal links so Magnet GRAYKEY and Magnet AXIOM pages capture more demand from brand + modifier searches.
Improvements Details
On /products/magnet-axiom/, add a dedicated "Pricing & licensing" section (factors that affect cost, what’s included, procurement paths) plus FAQ targeting "magnet axiom price", "magnet axiom pricing", and "magnet axiom cost", and add an "AXIOM vs AXIOM Cyber" comparison block to reduce cannibalization. On /products/magnet-graykey/, add above-the-fold definition copy with "GrayKey / gray key / grey key" variants, new sections like "What is GrayKey?" and "GrayKey forensics", and an FAQ that answers "Is there a GrayKey download?" and routes to demo/request info. Publish supporting articles (e.g., "Magnet AXIOM Pricing", "What is GrayKey?", "AXIOM vs AXIOM Cyber", "GrayKey Preserve setup", "CrowdStrike Falcon RTR + Magnet"), then connect everything with hub-and-spoke internal links using descriptive anchors and add FAQ + Product/SoftwareApplication schema.
Improvements Rationale
Payload data shows meaningful volume with low current traffic share on modifier queries, especially AXIOM pricing terms and GrayKey definition queries that are positioned for snippet/FAQ wins. Competition scores are manageable, so the main gap is intent matching and content depth (pricing explanations, definitions, download expectations), plus clearer page differentiation and stronger internal linking to help the right page rank.
Appendix
| Keyword | Volume | Traffic % |
|---|---|---|
| best seo tools | 5.0k | 3 |
| seo strategy | 4.0k | 5 |
| keyword research | 3.5k | 2 |
| backlink analysis | 3.0k | 4 |
| on-page optimization | 2.5k | 1 |
| local seo | 2.0k | 6 |
| Page | Traffic | Traffic % |
|---|---|---|
| /seo-tools | 5.0k | 100 |
| /keyword-research | 4.0k | 100 |
| /backlink-checker | 3.5k | 80 |
| /site-audit | 3.0k | 60 |
| /rank-tracker | 2.5k | 50 |
| /content-optimization | 2.0k | 40 |
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