Manhattan Associates Organic Growth Opportunities

Create a comprehensive library of performance scorecards for global parcel and freight carriers, providing unique, data-driven insights into their reliability and costs. This play transforms proprietary shipment data into a valuable resource for logistics managers, capturing high-intent traffic from professionals evaluating their carrier mix.

Example Keywords

• “fedex on-time performance 2025”
• “dhl parcel damage rate europe”
• “best ltl carrier texas 2024”
• “usps first-class average transit days”
• “canada post delivery reliability index”

Rationale

Manhattan's platforms process millions of consignments daily, creating a proprietary, real-world data lake on carrier performance that competitors cannot replicate. Buyers researching carrier KPIs are actively re-negotiating contracts or looking for technology to optimize routing, making them high-value prospects. The current search landscape for these terms is filled with news articles and forums, leaving a clear opening for an authoritative vendor to own this space.

Topical Authority

By publishing objective, data-backed scorecards, Manhattan establishes itself as the definitive authority on carrier network performance. This builds immense trust and provides a powerful, neutral entry point to introduce its Transportation Management System (TMS) and Carrier Management solutions as the tools to act on these insights.

Internal Data Sources

The primary data sources include the Carrier Execution Database from the TMS, which contains anonymized shipment records (on-time %, transit times); the customer support claims system for damage statistics; and the Business Intelligence (BI) warehouse for aggregated freight spend and cost-per-mile data.

Estimated Number of Pages

~2,700 (150 carriers × 6 continents × 3 service levels)

Develop a library of benchmark pages detailing average operational KPIs, segmented by industry and region. This strategy leverages proprietary performance data from thousands of customer installations to attract professionals who are actively benchmarking their operations and budgeting for new technology.

Example Keywords

• “average pick rate in apparel warehouses”
• “grocery order-cycle time benchmark 2025”
• “pharma warehouse accuracy kpi”
• “e-commerce fulfillment cost per order usa”
• “latam last-mile delivery on-time percentage”

Rationale

Manhattan's Professional Services division tracks performance across over a thousand live installations, providing proprietary KPI data that no competitor can match. Buyers searching for performance benchmarks are typically in the process of identifying operational weaknesses and building a business case for new software, representing a high-intent audience.

Topical Authority

Publishing these exclusive benchmarks positions Manhattan as a data-driven leader and an indispensable resource for operational excellence. It establishes deep topical authority in warehouse, labor, and order management, creating a natural pathway for visitors to explore Manhattan's solutions to improve their own metrics.

Internal Data Sources

This play will draw from the global customer KPI database maintained by the Professional Services team, which includes metrics on labor productivity, order accuracy, fulfillment cycle times, and inventory turnover. This data can be anonymized and aggregated to create percentile tables and charts.

Estimated Number of Pages

~2,880 (40 KPIs × 12 industries × 6 regions)

Launch a series of static landing pages, each featuring an embedded ROI and payback period calculator tailored to a specific industry and solution. This play targets bottom-of-the-funnel users who are building a business case for investment, using Manhattan's proprietary post-implementation data to provide credible, compelling financial justification.

Example Keywords

• “wms roi calculator for apparel”
• “oms payback period retail uk”
• “tms cost savings estimator trucking”
• “labor management software roi food beverage”
• “warehouse automation investment calculator”

Rationale

Manhattan's Professional Services division maintains audited before-and-after cost and performance figures from thousands of go-lives. While competitor calculators are often generic, embedding real benchmark ranges into these tools gives Manhattan unique authority and drives higher conversion rates. Users at this stage are not just researching; they are actively seeking financial validation for a purchase decision.

Topical Authority

Providing transparent, data-backed financial modeling tools demonstrates a partnership mentality and deep understanding of customer value drivers. It solidifies Manhattan's authority not just as a technology provider, but as a strategic financial investment, building immense trust with executive and procurement audiences.

Internal Data Sources

The core of this play is the Professional Services' business-case repository, which contains audited savings data. This will be supplemented by the KPI database (for metrics like labor costs, throughput, and freight spend) and a micro-service for global currency conversion to ensure calculators are localized.

Estimated Number of Pages

~1,800 (10 solutions × 12 industries × 15 priority countries)

Create a vast network of landing pages targeting solution keywords combined with specific geographic locations like countries, states, and major metro areas. This strategy captures high-intent, long-tail search traffic from buyers looking for local expertise and support, leveraging Manhattan's existing global presence and regional case studies.

Example Keywords

• “warehouse management software Texas”
• “oms solution Singapore”
• “tms software for UK retailers”
• “pos cloud system Germany”
• “supply chain software for Mexico City”

Rationale

While manh.com has language sub-folders, it lacks granular pages for cities and states where commercial intent is high and SERP competition is lower. Buyers often add a geographic modifier when seeking local implementation partners and case studies. This play turns Manhattan's global footprint into a significant SEO advantage.

Topical Authority

Ranking for geo-specific terms establishes Manhattan as the go-to provider in that region. By featuring local customer logos, language-specific resources, and regional compliance notes, these pages demonstrate a deep commitment to and understanding of the local market, building trust and authority far more effectively than generic, global pages.

Internal Data Sources

Content will be enriched using regional partner directories, localized customer success stories from the 'Our-Insights' section, compliance details from the 'Trust Center' knowledge base, and regional imagery sourced from the Getty partnership to create a truly local feel.

Estimated Number of Pages

~1,800 (60 target countries/regions × 10 high-value metro areas × 3 core solutions)

Build an SEO-optimized marketing library of pages detailing every integration between Manhattan's products and third-party systems like ERPs, e-commerce platforms, and robotics. This strategy targets high-intent technical and business evaluators searching for solutions that fit within their existing tech stack.

Example Keywords

• “Manhattan WMS integration with SAP S/4HANA”
• “order management Shopify Plus connector”
• “Blue Yonder carrier vs Manhattan Carrier API”
• “Autostore robotics integration Manhattan Active WMS”
• “connect Oracle NetSuite to Manhattan OMS”

Rationale

Manhattan's developer hub (developer.manh.com) already lists hundreds of APIs and connectors but lacks SEO-optimized marketing pages to attract and convert traffic. Buyers searching for ' integration' are in a late-stage evaluation phase, and winning this traffic can directly influence purchasing decisions. This play transforms a non-SEO technical asset into a powerful lead-generation engine.

Topical Authority

By comprehensively documenting its integration capabilities, Manhattan proves its platform is open, extensible, and enterprise-ready. It establishes authority with technical decision-makers (like CIOs and VPs of Engineering) and demonstrates a clear understanding of the heterogeneous IT environments its customers operate in.

Internal Data Sources

The workflow will crawl the Developer Hub's endpoint list (covering hundreds of carriers, ERPs, and e-commerce platforms). This will be enriched with deployment timelines from Professional Services playbooks and common questions from customer support FAQs to create a robust, practical guide for each integration.

Estimated Number of Pages

~1,350 (450 integrations × 3 product families)

Improvements Summary

The strategy focuses on consolidating and optimizing warehouse management product pages to capture high-volume branded keywords and improve internal linking. Key actions include rewriting titles and headings, expanding keyword coverage, adding FAQ and comparison sections, and strengthening cross-links between pillar and spoke pages.

Improvements Details

Tasks include updating the /warehouse-management page with targeted keywords like 'manhattan wms' and 'manhattan wmos', embedding keyword variants in copy and image alt tags, and adding structured FAQ and case study modules. Supporting pages will be expanded with relevant content, cross-linked using exact-match anchors, and equipped with schema markup. New content such as implementation guides, checklists, and video transcripts will target long-tail queries, while site-wide and contextual links will reinforce topical authority.

Improvements Rationale

These improvements address current gaps in keyword targeting, weak internal linking, and under-optimized on-page elements, which are limiting rankings for high-intent branded searches. By aligning content structure and keyword usage with search demand, the site can move key pages from page two to page one, increase organic traffic, and drive more qualified leads for Manhattan's warehouse management offerings.