Maple Organic Growth Opportunities

Create individual pages targeting online doctor services for every city and town across Canada, capturing local search intent and providing region-specific medical information. This comprehensive approach will significantly increase visibility in local searches while providing valuable information about virtual healthcare access in specific locations.

Example Keywords

• "online doctor [city]"
• "virtual doctor [city]"
• "telemedicine services in [city]"
• "get a doctor's note in [city]"
• "online medical consultation [city]"

Rationale

Users frequently include their location when searching for medical services online. Data shows "online doctor" has 18,100 monthly searches with a $6.74 CPC, indicating high commercial intent.

Topical Authority

As a leading virtual healthcare provider in Canada, getmaple.ca has established credibility in providing nationwide medical services.

Internal Data Sources

Leverage database of licensed physicians by region, local patient testimonials, and regional healthcare statistics to create unique content.

Estimated Number of Pages

2,000+ pages (covering all major cities and towns across Canada)

Develop extensive guides for various medical conditions, including symptoms, causes, treatments, and virtual care options. This content strategy targets high-volume medical information searches while providing pathways to online consultation.

Example Keywords

• "[condition] symptoms online diagnosis"
• "how to treat [condition] at home"
• "when to see doctor for [condition]"
• "[condition] virtual consultation"
• "online treatment for [condition]"

Rationale

High search volumes for condition-specific information (e.g., "is bacterial pneumonia contagious" - 8,100 searches) indicate strong user interest in medical condition information.

Topical Authority

getmaple.ca's network of healthcare professionals provides credibility for condition-specific content.

Internal Data Sources

Utilize medical expertise from in-house doctors, anonymized patient data trends, and existing medical articles.

Estimated Number of Pages

1,000+ pages (covering common to rare medical conditions)

Create comprehensive pages about medications, including detailed information about online prescriptions, usage guidelines, and virtual consultation requirements. This strategy targets high-intent users seeking prescription medication information.

Example Keywords

• "how to get [medication] prescribed online"
• "[medication] prescription Canada virtual doctor"
• "online prescription [medication] consultation"
• "[medication] side effects and guidelines"
• "virtual doctor prescription [medication]"

Rationale

High commercial intent keywords like "online prescription" (6,600 searches, $5.88 CPC) indicate strong user demand.

Topical Authority

getmaple.ca's ability to prescribe medications online establishes natural authority in this space.

Internal Data Sources

Leverage approved medication lists, pharmacist insights, and prescription protocols.

Estimated Number of Pages

500+ pages (covering various medications and prescription processes)

Generate an extensive library of medical Q&A content featuring professional answers to common health questions. This strategy captures long-tail search queries while demonstrating medical expertise.

Example Keywords

• "why do I have [symptom] when [condition]"
• "should I worry about [symptom]"
• "how long does [condition] last"
• "what causes [symptom] in [demographic]"
• "can [medication] help with [condition]"

Rationale

Question-based queries show high search volume and user engagement. Current data shows significant traffic potential for medical Q&A content.

Topical Authority

Access to licensed healthcare professionals enables creation of authoritative answers.

Internal Data Sources

Use anonymized patient questions, doctor insights, and common consultation topics.

Estimated Number of Pages

10,000+ pages (covering wide range of medical questions)

Create dedicated resource hubs for various medical specialties, including comprehensive information about virtual consultations, specialist services, and treatment options. This approach targets users seeking specialized medical care through telemedicine.

Example Keywords

• "online [specialist] consultation Canada"
• "virtual [specialty] appointment"
• "[specialist] telemedicine services"
• "how to see [specialist] online"
• "[specialty] virtual care options"

Rationale

High-intent searches for specialist consultations indicate strong demand for specialized virtual care information.

Topical Authority

getmaple.ca's network of specialists provides natural authority in various medical fields.

Internal Data Sources

Utilize specialist profiles, treatment protocols, and patient success stories.

Estimated Number of Pages

700+ pages (covering multiple specialties and services)

Improvements Summary

Optimize keyword integration, expand content depth, and improve readability for baby health articles. Implement technical SEO enhancements and internal linking strategies.

Improvements Details

Focus on keywords like 'infant lack of appetite' and 'newborn bubbly poop'. Enhance keyword usage in headings and meta descriptions, add FAQs, and use short paragraphs and infographics. Improve mobile responsiveness, page speed, and create a baby health hub for better navigation.

Improvements Rationale

These improvements aim to move pages from the second to the first page of search results by targeting low-competition, high-volume keywords. Enhanced content and technical optimizations will increase organic traffic, user engagement, and site authority, making getmaple.ca a trusted resource for parents.