Marqeta Organic Growth Opportunities

Current Performance

• Driving over 10k monthly organic visits from nearly 3k keywords, valued at an estimated $69k in equivalent ad spend.
• Performance is heavily reliant on brand recognition, with searches for "marqeta" and its misspellings accounting for over 68% of all organic traffic.
• The homepage captures the vast majority of traffic (72%), followed by the careers page (6.6%), indicating a lack of traffic distribution to key product and solution pages.

Growth Opportunity

• Your moderate Authority Score of 39 and 4k referring domains provide a solid foundation to expand non-branded keyword rankings.
• High-volume, bottom-funnel keywords like "virtual card" (9.9k monthly searches), "baas" (3.6k searches), and "virtual cards" (3.6k searches) are significant opportunities, as you currently capture less than 0.1% of traffic from them.
• A leading competitor like Stripe generates over 1.7m monthly visits, demonstrating the massive scale of the addressable market available by targeting non-branded, problem-aware search terms.

Assessment

Your organic performance shows strong brand equity but a significant dependency that leaves most of the addressable market untapped. The data highlights a clear path to capture high-intent users searching for your core solutions like card issuing and embedded finance. AirOps can help systematically create the content required to win these valuable non-branded keywords and meaningfully grow your market share.