MasterClass Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- Commanding 7.3M monthly organic visits from 2.1M ranking keywords, with strong domain authority score of 82
- Brand terms ("masterclass", "master class") drive only 1.5% of traffic, showing strong non-brand growth
- Content strategy succeeds with practical how-to articles and measurement conversions driving highest traffic pages (97k monthly visits to measurement conversion guides)
Growth Opportunity
- Significant opportunity in educational content with 40% of top 100 pages being instructional articles
- High-value keywords in creative arts and professional skills remain undertapped (writing, business, technology)
- Strong backlink profile (71k referring domains) provides foundation for expanding topical authority
Assessment
Strong organic search foundation with clear path to scaling educational content. Data suggests systematic opportunity to expand into high-value professional skills topics where search intent aligns with course offerings. AirOps can help scale content production across identified topic clusters while maintaining quality that drives backlinks and authority.
Competition at a Glance
Analysis of 2 direct competitors shows Masterclass.com currently leads the organic search landscape with 7.3M monthly organic visits and 2.1M ranking keywords, demonstrating strong market dominance in the online education space.
The nearest competitor, Coursera.org, generates 4.7M monthly organic visits and ranks for 1M keywords, positioning Masterclass.com with a substantial lead of 2.6M monthly visits over its closest competitor.
While Masterclass.com maintains category leadership, competitor analysis reveals untapped potential in high-volume educational topics with significant commercial intent, particularly in technology and business-related searches where CPCs range from $60-96. The data suggests an estimated $8.2M in annual media value opportunity within the educational search landscape.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Create an extensive library of exclusive insights, tips, and techniques shared by MasterClass instructors, focusing on content not available in their standard courses. This leverages MasterClass's unique access to world-renowned experts to create content that competitors cannot replicate.
Example Keywords
- "Unreleased tips from [Instructor Name]"
- "Advanced [Skill] techniques by [Expert Name]"
- "Inside the mind of [Celebrity Instructor]"
- "MasterClass exclusive: [Instructor]'s creative process"
Rationale
MasterClass has unparalleled access to world-renowned experts across various fields. The existing sitemap shows limited use of exclusive instructor content outside of classes, representing a significant opportunity for growth.
Strategic Value
Revenue Streams: Attracts fans and followers of instructors who may subscribe to access full courses after engaging with exclusive content.
Business Opportunities: Enhances brand prestige by showcasing unique content unavailable elsewhere.
Topical Authority
Direct access to industry leaders and their expertise establishes unmatched authority in respective fields.
Internal Data Sources
Utilize unpublished interview footage, extended instructor notes, behind-the-scenes anecdotes, and lesson outtakes.
Estimated Number of Pages
5,000+ pages
Develop a comprehensive encyclopedia covering definitions, explanations, and step-by-step guides for skills and techniques taught across all MasterClass categories. This creates a valuable resource for users seeking detailed knowledge about specific techniques and concepts.
Example Keywords
- "What is [Technical Term]"
- "How to master [Specific Technique]"
- "[Skill] definitions and examples"
- "Advanced [Skill] methods explained"
Rationale
The domain currently lacks exhaustive resources on specific terms and techniques, while competitors rank for similar educational content. This represents a significant opportunity to capture users in the research phase.
Strategic Value
Revenue Streams: Engages learners early in their journey, increasing likelihood of converting to subscribers.
Business Opportunities: Fills market gaps with high-quality, well-researched content.
Topical Authority
Comprehensive coverage of skills and techniques establishes MasterClass as an authoritative educational resource.
Internal Data Sources
Leverage course curricula, instructor expertise, and class transcripts.
Estimated Number of Pages
10,000+ pages
Create detailed career roadmaps and professional development guides for various industries and professions, supported by MasterClass courses. This provides structured guidance for career advancement and professional growth.
Example Keywords
- "How to become a [Profession]"
- "Career path in [Industry]"
- "Professional development for [Role]"
- "Steps to succeed in [Field]"
Rationale
Users seeking career guidance represent high-intent audiences. Current keyword data shows opportunities in professional development keywords that MasterClass isn't targeting.
Strategic Value
Revenue Streams: Increases subscription rates by aligning courses with career goals.
Business Opportunities: Potential for corporate partnerships and enterprise solutions.
Topical Authority
Leverages instructor expertise to provide authoritative career guidance.
Internal Data Sources
Collaborate with instructors and industry professionals to outline career paths.
Estimated Number of Pages
1,500+ pages
Create a comprehensive portal featuring cultural arts, traditions, and skills from around the world, as taught by MasterClass instructors. This expands the platform's reach to global audiences seeking authentic cultural content.
Example Keywords
- "Traditional [Skill] in [Country]"
- "History of [Cultural Practice]"
- "Guide to [International Cuisine]"
- "[Cultural Art Form] basics"
Rationale
Competition data shows MasterClass doesn't currently capitalize on global cultural keywords, while Coursera ranks for language-related terms.
Strategic Value
Revenue Streams: Opens up new markets and attracts international subscribers.
Business Opportunities: Enhances global presence and allows for international expert partnerships.
Topical Authority
Comprehensive cultural content establishes authority in global arts and skills.
Internal Data Sources
Utilize existing instructor expertise and cultural knowledge from current courses.
Estimated Number of Pages
3,000+ pages
Develop in-depth industry reports, trends analyses, and future forecasts authored by MasterClass instructors and experts. This leverages instructor expertise to provide valuable insights into industry developments.
Example Keywords
- "Latest trends in [Industry]"
- "[Year] outlook for [Discipline]"
- "Expert analysis on [Topic]"
- "Future of [Industry] by [Expert Name]"
Rationale
MasterClass has access to industry leaders who can provide valuable insights. Competition data shows opportunities in professional and industry-focused keywords.
Strategic Value
Revenue Streams: Appeals to professional audience seeking expert insights.
Business Opportunities: Strengthens thought leadership position and enables industry partnerships.
Topical Authority
Expert analysis and forecasts establish authority in respective industries.
Internal Data Sources
Leverage instructor expertise and industry knowledge from course development.
Estimated Number of Pages
800+ pages
Improvements Summary
Focus on optimizing content for high-potential keywords like 'can dogs eat prunes' and 'can dogs eat snow crab'. Enhance on-page SEO and improve content quality with expert advice and multimedia elements.
Improvements Details
Target primary keywords such as 'can dogs eat prunes' and secondary variations like 'are prunes safe for dogs'. Optimize meta tags, improve page load speed, and implement structured data. Update content with comprehensive answers and internal linking to related articles.
Improvements Rationale
These improvements aim to capture organic traffic by targeting low-competition keywords with substantial search volumes. Enhancing content quality and SEO will likely improve rankings and increase visibility, positioning the site as a trusted source for pet care information.
Appendix
| Keyword | Volume | Traffic % |
|---|---|---|
| best seo tools | 5.0k | 3 |
| seo strategy | 4.0k | 5 |
| keyword research | 3.5k | 2 |
| backlink analysis | 3.0k | 4 |
| on-page optimization | 2.5k | 1 |
| local seo | 2.0k | 6 |
| Page | Traffic | Traffic % |
|---|---|---|
| /seo-tools | 5.0k | 100 |
| /keyword-research | 4.0k | 100 |
| /backlink-checker | 3.5k | 80 |
| /site-audit | 3.0k | 60 |
| /rank-tracker | 2.5k | 50 |
| /content-optimization | 2.0k | 40 |
Ready to Get Growing?
Request access to the best–in–class growth strategies and workflows with AirOps
