McAfee Organic Growth Opportunities

Create a massive programmatic library of brand-specific scam verification pages to help users identify fraudulent messages. This play targets high-intent users asking if a specific communication from a known entity is legitimate.

Example Keywords

• "[Brand] scam email"
• "[Brand] text scam"
• "[Brand] fraud department call"
• "[Brand] invoice scam"
• "is [Brand] support number a scam"

Rationale

Users frequently search for specific brand names alongside scam-related terms when they receive suspicious communications. By providing a definitive verification guide for thousands of brands, mcafee.com can capture high-intent traffic at the moment of a potential security incident.

Topical Authority

McAfee already earns significant traffic from scam education (e.g., /learn/text-scams/) and possesses a high Authority Score of 69, making it a trusted source for fraud prevention.

Internal Data Sources

Leverage McAfee’s scam detector intelligence, Labs research on impersonation patterns, and internal reporting steps to provide differentiated, authoritative guidance.

Estimated Number of Pages

25,000+ (Covering thousands of global brands across email, SMS, and phone channels)

Develop an indexable directory of domain safety pages that provide trust scores and risk assessments for e-commerce and service websites. This play captures users in the commercial investigation phase who are wary of online fraud.

Example Keywords

• "is [domain] legit"
• "is [domain] safe to buy from"
• "[domain] scam reviews"
• "[domain] fraud check"
• "is [domain] a real website"

Rationale

There is massive search volume for domain-specific legitimacy queries as users encounter new online stores. This programmatic play scales to millions of pages, providing a safety net for the entire web.

Topical Authority

McAfee’s WebAdvisor and Safe Browsing infrastructure provide the perfect foundation for a domain reputation index, aligning with existing traffic for online store safety.

Internal Data Sources

Utilize McAfee’s proprietary web reputation blocklists, category labeling data, and Labs intelligence on malicious redirect chains.

Estimated Number of Pages

500,000+ (Targeting top global domains and newly registered e-commerce sites)

Build a comprehensive, long-tail encyclopedia of malware removal guides for specific threat names and file artifacts. This play targets users who have already identified a suspicious file or process on their device.

Example Keywords

• "remove [threat name]"
• "is [threat name] a virus"
• "[threat name] removal tool"
• "how to delete [file name].exe"
• "[threat name] symptoms and fix"

Rationale

While head terms like "malware" are competitive, long-tail searches for specific threat names (e.g., specific trojans or ransomware variants) offer a massive opportunity for high-intent traffic. These users are highly likely to convert to a paid antivirus solution.

Topical Authority

As a legacy antivirus provider, McAfee has deep topical authority in malware remediation, supported by a massive backlink profile of 5.5M links.

Internal Data Sources

Incorporate McAfee Labs threat intel writeups, detection naming conventions, and internal support playbooks for safe-mode remediation.

Estimated Number of Pages

100,000+ (Covering thousands of threat families across Windows, Mac, and Android)

Generate step-by-step security hardening guides for thousands of popular mobile and desktop applications. This play targets users looking to secure their digital life on a per-app basis.

Example Keywords

• "how to secure [app name]"
• "[app name] privacy settings guide"
• "[app name] two factor authentication setup"
• "[app name] account hacked recovery"
• "is [app name] tracking my location"

Rationale

Users often search for security advice for specific apps they use daily (e.g., Instagram, WhatsApp, banking apps). Providing detailed, OS-specific hardening steps builds trust and positions McAfee as a comprehensive privacy partner.

Topical Authority

McAfee’s existing success in mobile security and "how to tell if hacked" content provides a strong baseline for app-specific security authority.

Internal Data Sources

Use McAfee’s internal research on app-specific scam vectors and product documentation for safe browsing and privacy features.

Estimated Number of Pages

5,000+ (Covering top apps across iOS, Android, and Desktop platforms)

Create a programmatic index of browser extensions and mobile apps that analyzes their requested permissions and associated risks. This play targets users concerned about the safety of third-party add-ons.

Example Keywords

• "is [extension name] safe"
• "[extension name] chrome virus"
• "remove [extension name] from edge"
• "[app name] permission risks"
• "is [app name] spyware"

Rationale

Browser extensions are a major vector for ad-fraud and data harvesting, yet few sites provide detailed safety reports for the hundreds of thousands of available add-ons. This play fills a significant information gap.

Topical Authority

McAfee’s WebAdvisor and mobile security products give it the technical credibility to evaluate app and extension behaviors at scale.

Internal Data Sources

Leverage WebAdvisor detection logic, Labs research on malicious extension patterns, and internal telemetry on suspicious app behaviors.

Estimated Number of Pages

200,000+ (Targeting the most popular and trending items in the Chrome Web Store and Google Play Store)

Improvements Summary

Build a single scam-focused pillar page and refactor existing email/text/pop-up scam articles into a hub-and-spoke cluster with clear internal links to official support. Update each page to match scam-search intent with snippet-ready sections (signs, examples, verification steps, what to do) plus FAQ schema and stronger trust signals.

Improvements Details

Create a new pillar page (e.g., "/support/mcafee-scams") targeting terms like "mcafee scam email" and linking out to refreshed child pages for "mcafee text scam" and "mcafee pop up scams" and back to "/support/s/contactsupport". Rewrite templates with exact-match H1s, early definitions, bulleted scam signs, numbered response steps, redacted examples (subject lines, wording patterns), and a verification section (account check + sender domain checks). Update the contact support page to target "mcafee customer service" with an "official support" layout, anti-impersonation warnings, and a short FAQ; fix parameter/canonical duplication from ?language= variants and add breadcrumbs + related-articles modules.

Improvements Rationale

These queries have high volume and comparatively low competition, but the current traffic capture suggests the pages are sitting near page 2 and missing intent match and SERP features. A pillar-led cluster with better internal linking consolidates authority, while examples, verification guidance, and FAQ markup improve rankings, CTR, and snippet visibility and reduce scam-driven misroutes to unofficial support channels.