Men's Wearhouse Organic Growth Opportunities

Create comprehensive style guides for every body type and fit preference, providing detailed recommendations for suits, shirts, pants and accessories. This extensive collection will help men find the perfect fitting clothes for their unique physique.

Example Keywords

• "best suits for athletic build"
• "dress shirts for broad shoulders"
• "pants for short men"
• "big and tall suit guide"
• "slim fit vs regular fit dress shirts"

Rationale

While competitors focus on general style advice, detailed body-type specific content represents an underserved niche with high purchase intent. This content directly addresses common fit challenges men face when shopping.

Topical Authority

Men's Wearhouse's extensive experience in fitting suits and formal wear across body types positions them as an authority on this topic.

Internal Data Sources

Leverage tailoring expertise, fit specifications from product catalog, and customer feedback data on fit preferences.

Estimated Number of Pages

800+ (Covering all body types, fit preferences, and clothing categories)

Develop an extensive knowledge base covering every aspect of men's fashion, from fabric types to style history to care instructions. This will serve as the definitive resource for men's fashion education.

Example Keywords

• "what is super 120s wool"
• "difference between oxford and broadcloth"
• "how to care for leather shoes"
• "types of suit lapels"
• "dress shirt collar styles guide"

Rationale

Educational content attracts users early in their buying journey and establishes brand authority. Current competitors lack comprehensive educational resources.

Topical Authority

Men's Wearhouse's decades of experience in menswear retail provides deep expertise in this area.

Internal Data Sources

Utilize product specifications, care instructions, and expert knowledge from in-house tailors and stylists.

Estimated Number of Pages

2,000+ (Covering all aspects of men's fashion)

Create detailed style guides for every possible occasion, from weddings to job interviews to casual events. Each guide will include outfit recommendations, dress code explanations, and styling tips.

Example Keywords

• "what to wear to summer wedding"
• "business casual dress code guide"
• "funeral attire for men"
• "cocktail party outfit men"
• "semi formal dress code explained"

Rationale

Occasion-based searches show high intent and current content gaps exist in the market. This addresses a common pain point for male shoppers.

Topical Authority

The brand's experience in formal wear and suits naturally positions it as an authority on dress codes and occasion wear.

Internal Data Sources

Use styling expertise, customer purchase patterns for different occasions, and event-specific product recommendations.

Estimated Number of Pages

1,200+ (Covering all possible occasions and variations)

Develop rich, detailed pages for each store location highlighting services, expert staff, and local offerings. Each page will be optimized for local search and include specific details about tailoring services, fittings, and special events.

Example Keywords

• "suit alterations in [city name]"
• "tuxedo rental [location]"
• "men's tailor near [zip code]"
• "suit fitting [city name]"
• "wedding tuxedo rental [location]"

Rationale

Local search represents a significant opportunity for driving store visits and the current store locator pages lack depth needed for strong local SEO.

Topical Authority

Physical store presence and established local services provide natural authority for these topics.

Internal Data Sources

Leverage store-specific data, staff expertise, service offerings, and local customer testimonials.

Estimated Number of Pages

1,000+ (One detailed page per location plus supporting content)

Create comprehensive seasonal style guides with detailed outfit recommendations for every climate and region. Each guide will include specific product recommendations and styling tips for different weather conditions.

Example Keywords

• "men's summer business attire"
• "winter formal wear guide"
• "spring wedding guest outfits"
• "fall business casual looks"
• "transitional weather clothing men"

Rationale

Seasonal fashion searches show consistent volume throughout the year and current content lacks depth in addressing specific seasonal needs.

Topical Authority

The brand's extensive product range across seasons provides natural authority in seasonal fashion advice.

Internal Data Sources

Use seasonal product catalogs, regional sales data, and styling recommendations from in-house experts.

Estimated Number of Pages

2,500+ (Covering all seasons, regions, and style categories)

Improvements Summary

Optimize store locator pages by focusing on location-specific keywords, enhancing meta tags, and enriching content with local information. Implement structured data and improve internal linking for better search visibility.

Improvements Details

Target keywords like 'men's wearhouse lewisville tx' and 'tuxedo rental harrisburg' to improve rankings. Optimize title tags and meta descriptions, use header tags strategically, and add local content such as operating hours and customer reviews. Implement LocalBusiness schema and improve image optimization.

Improvements Rationale

These improvements aim to increase search visibility and organic traffic by addressing high competition and low traffic percentage for location-specific keywords. By providing detailed local content and optimizing technical aspects, the strategy seeks to improve user experience and drive more in-store visits.