Middesk Organic Growth Opportunities

A massive programmatic library helping compliance teams determine BOI reporting exemptions and ownership evidence requirements. This play positions Middesk as the primary authority for the latest FinCEN-driven identity regulations.

Example Keywords

• BOI reporting exemption for [exemption category]
• is [entity type] exempt from beneficial ownership reporting
• FinCEN BOI compliance checklist for [company profile]
• what documents prove BOI exemption
• beneficial ownership reporting requirements for [scenario]

Rationale

With new federal regulations, there is a massive surge in search volume for BOI compliance. Providing granular, scenario-based guides captures high-intent legal and compliance professionals.

Topical Authority

Middesk's existing strength in business identity and verification workflows makes it a natural authority for modern federal compliance standards.

Internal Data Sources

Utilize Middesk product and API documentation regarding beneficial ownership, task primitives, and anonymized onboarding failure patterns to provide unique operational context.

Estimated Number of Pages

200,000+ (Covering 23+ exemption categories across all entity types and ownership scenarios)

A hyper-local directory detailing business license requirements and verification steps across thousands of jurisdictions. This targets operations teams at banks and marketplaces who need to validate merchant legitimacy.

Example Keywords

• business license requirements [city] [state]
• business license verification [state]
• [industry] license requirements [state]
• seller's permit requirements [state]
• how to verify a business license in [city]

Rationale

License verification is a critical but fragmented part of KYB. A comprehensive directory solves a major pain point for onboarding teams while capturing massive long-tail search volume.

Topical Authority

Middesk already ranks for entity registrations and identity lookups; expanding into licensing is a logical extension of its jurisdictional data expertise.

Internal Data Sources

Leverage internal address normalization logic and onboarding workflow data to create specific "what to collect" checklists for different industries.

Estimated Number of Pages

80,000+ (Covering 50 states and top 1,000+ cities across hundreds of industry categories)

Programmatic pages focused on the procurement and verification of Certificates of Good Standing and Existence. This play captures users further down the funnel than simple entity searches.

Example Keywords

• [state] certificate of good standing
• verify certificate of existence [state]
• how to get a certificate of status [state]
• entity status certificate [state]
• reinstatement after administrative dissolution [state]

Rationale

Users searching for specific certificates are often in the middle of a transaction or audit, representing high-value leads for Middesk's automation tools.

Topical Authority

Middesk's current high performance on Secretary of State (SOS) search terms provides the necessary foundation to dominate document-specific status queries.

Internal Data Sources

Use Middesk's registration and standing API documentation and internal data on common status failure reasons to differentiate the content.

Estimated Number of Pages

2,500+ (Covering all 51 jurisdictions across multiple entity types and document intents)

Industry-specific KYB and underwriting checklists that detail exactly what risk signals to monitor for different business types. This play targets the "traffic yield" gap by providing high-utility content for compliance officers.

Example Keywords

• KYB checklist for [industry]
• merchant underwriting checklist for [industry]
• KYB requirements for [industry]
• enhanced due diligence for [industry] businesses
• business onboarding risk signals for [industry]

Rationale

Compliance teams often search for industry-specific standards (e.g., KYB for crypto vs. KYB for healthcare). Tailored checklists satisfy this specific intent better than generic guides.

Topical Authority

Middesk is already recognized as a leading business identity platform; industry-specific risk guidance reinforces its position as a workflow expert.

Internal Data Sources

Incorporate Middesk's adverse media, bankruptcy, and lien data objects to provide deep, technical verification steps for each industry.

Estimated Number of Pages

10,000+ (Covering 1,000+ industry slices across various buyer use cases and risk tiers)

A comprehensive guide to the full lifecycle of UCC filings, from initial search to termination and continuation. This play targets lenders and credit teams managing secured interests.

Example Keywords

• UCC search [state]
• terminate UCC filing [state]
• UCC continuation statement [state]
• UCC filing fees [state]
• how to file a UCC-1 in [state]

Rationale

UCC filings are essential for B2B lending. By providing state-specific fee and process data, Middesk can capture users at every stage of the lien management lifecycle.

Topical Authority

Middesk already has established authority in the UCC lien search space; this play expands that into the more complex filing and maintenance phases.

Internal Data Sources

Reference Middesk's UCC API documentation and internal task objects to provide structured, developer-friendly filing instructions.

Estimated Number of Pages

8,000+ (Covering 51 jurisdictions across various collateral types and filing actions)

Improvements Summary

Re-map keywords by intent across the Articles of Incorporation, business registration number, and EIN pages to stop overlap, then consolidate or reposition near-duplicate URLs with one canonical per intent. Update each page for snippet-ready “answer-first” copy, clearer step-by-step sections, stronger internal linking, and publish a hub page with supporting spokes to expand coverage.

Improvements Details

Make /blog/how-to-find-articles-of-incorporation the primary “how/where to find” target and shift /blog/secretary-of-state-articles-of-incorporation to “where to get/request a copy from SOS” (or merge with a 301 + SOS section if duplicative); pick one canonical for “where can I find my business registration number” (likely /business-registration-number-lookup) and repurpose /business-registration-lookup for “check if a business is registered.” Update pages with a 40–60 word answer block under H1, a consistent structure (what it is, what you need, 5–8 steps, state-by-state notes, issues, 8–12 FAQs), add screenshots/examples, add citations (SOS portals, IRS/147C), and add FAQPage + HowTo schema. Implement the internal linking map with keyword-rich anchors (including a “Related guides” module) and publish a new hub page on business lookup/verification plus spokes like “confirm EIN number,” “IRS 147C letter,” and “state filing number.”

Improvements Rationale

Several pages target near-identical queries, which splits relevance and can hold rankings on page 2; one canonical per intent concentrates authority and clarifies what each URL should rank for. These queries are procedural and high-demand, so answer-first copy, explicit steps, and schema improve eligibility for Featured Snippets/AI Overviews and can lift CTR with better titles/metas. A tighter hub-and-spoke structure and internal links help Google connect the cluster, improving rankings across multiple terms instead of a single page.