Mimecast Organic Growth Opportunities

Create auto-generated “risk report” pages for every domain in the Tranco Top 1 Million list. These pages will show a domain's SPF/DMARC posture, exposed MX records, and a proprietary Mimecast risk score, attracting high-intent traffic from domain owners.

Example Keywords

• "tesla.com DMARC status"
• "paypal.com email security score"
• "bbc.co.uk MX record security"
• "zoom.us SPF checker result"
• "walmart.com phishing surface"

Rationale

Site owners, IT admins, and security professionals constantly Google their own domain's health and the health of their partners. By providing a public, scalable checker, Mimecast can capture this massive long-tail of high-intent traffic and generate leads from companies discovering they have a poor security posture.

Topical Authority

Mimecast already ranks for "spf checker" and "dmarc checker," demonstrating existing authority in email authentication. This play expands that authority from a tool-based approach to a massive, programmatic library of results, establishing Mimecast as the definitive source for domain email security health.

Internal Data Sources

This play would leverage public DNS records but enrich them with Mimecast's proprietary data. The core workflow would use an AirOps wrapper to call open-source DNS libraries and then cross-reference the results with internal threat intelligence data to generate a unique "Mimecast Risk Score" that no competitor can replicate.

Estimated Number of Pages

1,000,000

Develop a comprehensive encyclopedia with one page for every major threat actor, malware family, and notable phishing campaign that uses an email vector. This will become a go-to resource for security analysts, journalists, and researchers, building immense topical authority.

Example Keywords

• "Bumblebee malware email delivery method"
• "TA577 phishing indicators"
• "CVE-2024-29999 email exploit mitigation"
• "Grandoreiro credentials stealer via spam"
• "Business email compromise group ‘Silent Starling’ techniques"

Rationale

Security professionals and journalists are constantly searching for detailed, reliable information on active threats. By creating a canonical, encyclopedic resource, Mimecast can capture this valuable traffic, generate high-authority backlinks, and position its Threat Intelligence team as industry leaders.

Topical Authority

Mimecast already has a Threat Intelligence Hub and ranks for some specific threats like "corporate espionage" and "zip bomb." This play dramatically scales that effort, moving from ad-hoc blog posts to a structured, comprehensive library that solidifies Mimecast as a primary source for threat information, rivaling sites like MITRE ATT&CK for email-specific threats.

Internal Data Sources

The primary source is Mimecast's proprietary threat intelligence telemetry from its 42,000 customers. Anonymized and aggregated data on threat actor TTPs (Tactics, Techniques, and Procedures), Indicators of Compromise (IOCs), and malware hashes would provide unique, differentiated content that cannot be easily copied.

Estimated Number of Pages

2,000 - 3,000

Launch near-real-time dashboards for every major global metropolitan area, visualizing current email-borne threat volumes and trends. These highly visual, data-rich pages will attract attention from local media and regional security teams, driving high-authority links and traffic.

Example Keywords

• "Los Angeles phishing activity today"
• "Sydney email malware heatmap"
• "Phishing attempts in Toronto this week"
• "Chicago business email compromise statistics"
• "London spear-phishing trends 2024"

Rationale

Threat intelligence is often discussed at a national or global level, but risks are local. Providing city-specific threat data meets a currently underserved search need for CISOs, IT managers, and journalists who want to understand the risk in their immediate area, especially during a localized attack wave.

Topical Authority

While Mimecast has broad authority in "email security," it has little to no authority on geo-specific threat terms. This play establishes entirely new topical authority, making Mimecast the go-to source for localized threat intelligence and a primary source for regional news outlets covering cybersecurity stories.

Internal Data Sources

This play is powered entirely by Mimecast's unique internal data. It would use anonymized, geo-IP tagged threat logs from the Secure Email Gateway and anomaly detection rates from the CyberGraph AI engine, aggregated by metropolitan area to create data visualizations no competitor can offer.

Estimated Number of Pages

800 - 1,000

Create static scorecards for tens of thousands of common B2B vendors, detailing their email security posture (DMARC/SPF) and their observed risk of being impersonated. This targets high-intent procurement and security teams evaluating their supply chain risk.

Example Keywords

• "Concur email spoofing risk"
• "Workday DMARC record check"
• "DocuSign vendor phishing statistics"
• "Slack email security posture report"
• "Zoho SPF configuration status"

Rationale

Supply chain security is a top priority, and it starts with due diligence. Security and procurement teams actively research the security posture of potential vendors before signing a contract. This play directly answers their questions, capturing them at a critical point in the B2B buying cycle.

Topical Authority

Mimecast has authority on email authentication (SPF, DMARC) but does not currently apply it at scale to the vendor ecosystem. This play establishes Mimecast as an authority on third-party and supply chain email risk, a valuable and growing niche within cybersecurity.

Internal Data Sources

This strategy leverages two unique datasets: 1) An aggregated, anonymized list of the most common vendor domains found in customer allow-lists, indicating which suppliers are most critical to businesses. 2) Mimecast's internal metrics on how often these vendor domains are spoofed or impersonated in attacks across its customer base.

Estimated Number of Pages

50,000

Develop a library of static explainer pages that detail the email security and data retention requirements for every major jurisdiction globally. This will capture high-value traffic from legal, compliance, and IT teams navigating complex international regulations.

Example Keywords

• "Email retention law Australia 2024"
• "NYDFS Cybersecurity email requirements"
• "Singapore PDPA email encryption rules"
• "Brazil LGPD email archiving"
• "NIS2 Directive phishing protection obligations"

Rationale

As business becomes more global, companies are struggling to keep up with a patchwork of regional data protection and cybersecurity laws. Creating a canonical resource for these regulations positions Mimecast as a helpful expert and captures search traffic from companies actively seeking a compliance solution.

Topical Authority

Mimecast already ranks for major regulations like "SOC compliance" and has content on GDPR, proving it has foundational authority. This play dramatically expands that topical authority from a few major regulations to a comprehensive global library, making Mimecast the definitive source for understanding email-related compliance obligations worldwide.

Internal Data Sources

This play would use Mimecast's internal legal and GRC (Governance, Risk, and Compliance) knowledge bases as a primary source. These internal summaries, which map legal requirements to Mimecast product features, can be used to generate unique, authoritative content that connects legal obligations directly to a product solution.

Estimated Number of Pages

~1,000

Improvements Summary

Revise and expand 11 informational pages targeting email security topics to capture more organic traffic and featured snippets. Strengthen internal linking, add new pillar and tool-based content, and implement on-page SEO enhancements.

Improvements Details

Key tasks include rewriting H1s and intros for target keywords like 'dkim', 'email threats', and 'cloud spam filter', adding FAQ schema, comparison tables, and explainer videos, and embedding contextual CTAs. Build a new 'Email Security 101' pillar page, publish tool-oriented posts, and update internal links between content and product pages using keyword-rich anchors. Address technical SEO by adding schema, author bios, canonical tags, and optimizing Core Web Vitals.

Improvements Rationale

Current pages rank on page 2 and miss significant long-tail and featured snippet opportunities due to thin content and weak internal linking. By targeting broader keyword variations, improving content depth, and connecting related pages, the site can increase topical authority, move into top SERP positions, and drive more qualified traffic and conversions.