Mimecast Organic Growth Opportunities

A programmatic library of landing pages detailing how Mimecast integrates with specific SIEM, SOAR, EDR, and ITSM tools to automate threat response. This play captures high-intent technical evaluators looking for ecosystem compatibility.

Example Keywords

• "{SIEM Name} email security integration"
• "{SOAR Name} email incident automation"
• "{IdP Name} conditional access for email threats"
• "{EDR Name} email telemetry correlation"

Rationale

Security teams prioritize tools that play well with their existing stack. By providing detailed integration guides, Mimecast can capture traffic from engineers in the middle of the evaluation process.

Topical Authority

Mimecast's existing developer documentation and API references provide a strong foundation for ranking in technical integration queries.

Internal Data Sources

Use Mimecast API documentation, existing integration packages, and support KB patterns to generate differentiated, technically accurate content.

Estimated Number of Pages

1,500+ (Covering hundreds of tools across multiple use cases and deployment patterns)

A collection of comparison and migration pages targeting users of competing security products. These pages provide step-by-step migration checklists and feature-by-feature comparisons to facilitate the switching process.

Example Keywords

• "replace {Competitor} email security"
• "migrate from {Competitor} to Mimecast"
• "{Competitor} vs Mimecast for enterprise"
• "{Competitor} migration checklist"

Rationale

Capturing users who are dissatisfied with their current vendor is a high-conversion strategy. Providing a clear path to migration reduces the perceived friction of switching platforms.

Topical Authority

As a recognized leader in the Secure Email Gateway space, Mimecast is a natural destination for users looking for more robust alternatives.

Internal Data Sources

Leverage internal win/loss notes, competitive feature matrices, and customer success stories from users who have successfully migrated.

Estimated Number of Pages

800+ (Targeting a wide range of legacy and cloud-native competitors)

A programmatic library of "how-to" configuration guides for Microsoft 365 and Google Workspace administrators. These pages solve specific security and governance tasks while positioning Mimecast as the necessary enhancement layer.

Example Keywords

• "configure {Control} in Microsoft 365"
• "PowerShell command to {Mail Task}"
• "audit {Event} in Google Workspace"
• "email security alert for {Scenario} in M365"

Rationale

IT admins frequently search for specific configuration steps and scripts. Providing these solutions builds trust and places Mimecast in front of the primary users of the platform.

Topical Authority

Mimecast's deep integration with cloud mail providers and existing blog content on Microsoft governance establishes strong topical relevance.

Internal Data Sources

Utilize product deployment guides, reference architectures, and support "known-good" configuration baselines.

Estimated Number of Pages

2,500+ (Covering hundreds of controls across GUI and CLI methods)

A massive directory of SMTP error codes and Non-Delivery Report (NDR) explanations. These pages provide immediate value to admins troubleshooting mail flow issues, a high-volume and urgent search category.

Example Keywords

• "550 5.7.26 fix"
• "451 4.7.650 Office 365"
• "Gmail 421 4.7.0 temporary rate limit"
• "Exchange Online NDR {Code} meaning"

Rationale

When mail flow stops, admins search for error codes immediately. This play drives massive traffic from the core target audience during a critical moment of need.

Topical Authority

Mimecast's position as a global email gateway gives it the technical credibility to be the definitive source for mail flow troubleshooting.

Internal Data Sources

Use anonymized support ticket data, NDR log taxonomies, and internal mail-flow runbooks to provide accurate fixes.

Estimated Number of Pages

5,000+ (Covering codes across all major mail providers and gateway vendors)

A programmatic library documenting how attackers impersonate trusted brands and suppliers. This play targets the long-tail of specific brand-related phishing queries that employees and admins search for.

Example Keywords

• "{Brand} invoice email scam signs"
• "{Brand} shared document phishing lookalike"
• "fake {Brand} email how to verify"
• "supplier impersonation prevention for accounts payable"

Rationale

Phishing lures often revolve around specific, trusted brands. Documenting these patterns at scale allows Mimecast to capture traffic from users questioning the legitimacy of an email.

Topical Authority

Mimecast's Threat Intelligence Hub and focus on Human Risk Management make it a highly credible source for identifying scam patterns.

Internal Data Sources

Leverage telemetry from the Mimecast threat network, including common lure themes, subject lines, and redirect patterns.

Estimated Number of Pages

10,000+ (Covering thousands of global enterprise brands and common lure types)

Improvements Summary

Rewrite the DMARC, DKIM, and SPF educational pages into definitive guides with snippet-ready definitions, step-by-step publishing instructions, troubleshooting sections, and 8–12 PAA-mapped FAQs. Add FAQPage/HowTo schema, concrete record examples, and stronger internal links/CTAs that bridge to the DMARC Analyzer product page, supported by a new “Email Authentication” hub and 4–6 long-tail articles.

Improvements Details

Prioritize page-level keyword alignment: /content/dmarc-policy/ for “dmarc policy” + “what is a dmarc policy,” /content/dkim/ for “what is dkim in email” + “what is a dkim key,” and /content/how-to-create-an-spf-txt-record/ for “dns txt record spf” + “how to create an spf record.” Add copy-and-paste templates and examples (DMARC p=none/quarantine/reject, DKIM selector/key length, SPF lookup limits), plus an “SPF vs DKIM vs DMARC” comparison table; include author/reviewer bios, RFC/vendor citations, and a visible “Last updated.” Build a hub-and-spoke internal linking model (hub → pillars → /products/dmarc-analyzer/) and add contextual in-body links from related threat/security pages; verify indexability/canonicals and improve LCP on guide templates.

Improvements Rationale

The payload shows strong demand (notably “dmarc policy” at 1,900 SV) but low traffic capture across the cluster, suggesting pages are under-performing vs competing guides and may be stuck near positions 11–20. Expanding depth, adding schema and PAA-driven FAQs, and improving snippet formatting increases SERP feature coverage and CTR, while tighter internal linking passes authority and creates a clearer path from education to DMARC Analyzer conversions.