Mimecast Organic Growth Opportunities

Create a programmatic library of technical integration guides for connecting Mimecast with SIEM, SOAR, EDR, and IdP platforms. This strategy targets high-intent technical users looking to operationalize their security stack through specific vendor-to-vendor connections.

Example Keywords

• "[vendor] SIEM integration for email security"
• "[vendor] SOAR playbook for phishing alerts"
• "SSO SAML setup for [vendor] email security"
• "how to forward email security logs to [vendor]"

Rationale

Technical practitioners frequently search for specific integration steps between their security tools. By providing these guides, Mimecast can capture traffic from users in the implementation or optimization phase of their security journey.

Topical Authority

Mimecast's existing strength in technical security education and its developer/services infrastructure provide a strong foundation for ranking on integration-specific queries.

Internal Data Sources

Use Mimecast API documentation, technology alliance partner metadata, and canonical event schemas to generate differentiated, accurate technical content.

Estimated Number of Pages

3,000 - 12,000 (Covering hundreds of vendors across multiple integration patterns)

Develop a comprehensive library of pages mapping specific global regulations to email and collaboration security controls. This play targets compliance officers and IT leaders who need to meet granular regulatory requirements for data retention and supervision.

Example Keywords

• "SEC 17a-4 email retention requirements"
• "FINRA communications supervision requirements"
• "MiFID II electronic communications retention"
• "FCA recordkeeping communications policy"

Rationale

Regulated industries face complex, evolving requirements for communication governance. Providing a direct map between a regulation and the necessary security controls positions Mimecast as a critical compliance partner.

Topical Authority

Mimecast already ranks for broad governance and compliance terms; scaling into specific regulatory long-tail keywords leverages this existing topical trust.

Internal Data Sources

Utilize Mimecast's contracts site, trust/security documentation, and internal compliance mapping matrices to provide authoritative guidance.

Estimated Number of Pages

2,500 - 10,000 (Covering global regulations across finance, healthcare, and public sectors)

Generate a massive set of task-based admin guides for hardening Microsoft 365 and Google Workspace environments. This strategy captures IT administrators searching for specific configuration steps to improve their native cloud security posture.

Example Keywords

• "Exchange Online mail flow best practices"
• "Microsoft 365 anti-impersonation configuration"
• "how to audit mailbox rules Microsoft 365"
• "Google Workspace email routing secure gateway"

Rationale

Administrators often seek step-by-step instructions for security hardening tasks. These pages serve as a high-value entry point for users who may eventually need Mimecast's advanced protection layers.

Topical Authority

Mimecast's performance in security education and its existing solution pages for M365/Google indicate strong topical adjacency for configuration-level content.

Internal Data Sources

Leverage reference architectures, deployment runbooks, and aggregated support ticket patterns to offer practical, field-tested advice.

Estimated Number of Pages

4,000 - 15,000 (Covering hundreds of admin tasks across major cloud platforms)

Create a directory of governance and compliance kits for consumer messaging apps like WhatsApp, Signal, and WeChat in professional settings. This play addresses the "shadow IT" messaging problem by providing policy and control templates for regulated industries.

Example Keywords

• "WhatsApp business compliance retention"
• "Signal for business compliance policy"
• "WeChat archiving requirements financial services"
• "Telegram business communications policy template"

Rationale

Enterprises struggle to govern employee use of consumer messaging apps. Providing structured governance guides attracts security and compliance teams looking for solutions to this high-risk area.

Topical Authority

Mimecast's authority in investigations and data governance makes it a credible source for managing the risks associated with unmanaged collaboration tools.

Internal Data Sources

Use product documentation for supervision and investigations, along with anonymized policy templates from customer enablement packs.

Estimated Number of Pages

20,000 - 120,000 (Covering hundreds of apps across various industries and regions)

Build a library of pages that map cyber insurance underwriting questions to specific security controls and evidence artifacts. This strategy targets companies during their insurance renewal cycle when they are most motivated to implement security improvements.

Example Keywords

• "cyber insurance email security requirements"
• "cyber insurance phishing controls questionnaire"
• "underwriting questions business email compromise controls"
• "cyber insurance renewal security controls checklist"

Rationale

Cyber insurance renewals are a major driver for security spending. Helping teams understand and provide evidence for required controls places Mimecast at the center of the purchasing decision.

Topical Authority

Mimecast's high authority score and focus on risk management align perfectly with the needs of users navigating cyber insurance requirements.

Internal Data Sources

Incorporate anonymized underwriting questionnaires, internal answer banks, and security attestations to provide highly relevant evidence guides.

Estimated Number of Pages

8,000 - 40,000 (Covering numerous insurers and specific underwriting question patterns)

Improvements Summary

Rework the DKIM, DMARC policy, and SPF TXT record guides with snippet-first definition blocks, jump-link TOCs, SERP-matching H2 sections, and copy-paste record examples. Add troubleshooting + FAQ sections with FAQPage schema, and tighten internal linking so these pages consistently funnel into the DMARC Analyzer product page while reducing DKIM page overlap.

Improvements Details

Map each URL to a primary query and update on-page elements: /content/dkim/ targets "what is dkim in email"; /content/dmarc-policy/ targets "what is a dmarc policy"; /content/how-to-create-an-spf-txt-record/ targets "dns txt record spf"; /products/dmarc-analyzer/ targets "mimecast dmarc analyzer" with headings covering monitoring/reporting/analytics. Reposition /content/dkim-signature/ as a verification/troubleshooting companion (or merge overlapping definitions into /content/dkim/) to prevent cannibalization, then add a new hub page "SPF vs DKIM vs DMARC" plus supporting posts (DMARC examples, SPF permerror/10-lookup limit, DKIM selector/rotation, alignment, BIMI) and cross-link them via “Related resources” blocks. Add E-E-A-T updates (named author/editor, last-updated + changelog, RFC/provider citations), plus Breadcrumb schema across /content/ and Product/SoftwareApplication schema on the analyzer page; rewrite title tags to include “examples” for CTR.

Improvements Rationale

These pages have relevant search demand but near-zero traffic share, which signals misalignment with page-one intent and weak snippet/PAA eligibility. Adding structured definitions, examples, and troubleshooting addresses how people implement SPF/DKIM/DMARC and creates more long-tail entry points. Consolidating DKIM relevance and improving internal linking clarifies topical hierarchy and moves qualified users from setup education into DMARC reporting/tool evaluation.