Mirage Organic Growth Opportunities

Create a calendar of static pages for hundreds of holidays and cultural events, providing marketers with instant, themed video kits. This captures time-sensitive, high-intent search traffic from brands needing last-minute creative assets.

Example Keywords

• "pride month video template 2025"
• "lunar new year brand video ideas"
• "black friday 15-sec tiktok hook"
• "super bowl commercial ideas for small business"

Rationale

Marketers consistently search for video ideas tied to upcoming holidays and cultural moments. By creating a comprehensive, forward-looking calendar of these events, Mirage.app can become the go-to resource for timely creative inspiration, capturing high-intent traffic year-round.

Topical Authority

This play establishes Mirage as a proactive partner for marketing teams, demonstrating an understanding of their content calendar needs. It builds authority not just in AI video editing, but in strategic, time-sensitive marketing execution.

Internal Data Sources

Leverage template engagement data from past events, the Getty Images API for rights-cleared festive imagery, and live SERP data to pull in trending hashtags and audio for each event.

Estimated Number of Pages

~3,300 (Covering 365+ events across 3 years and 3 platforms)

Generate thousands of pages detailing unique combinations of video effects, creating a deep library of 'recipes' for creators. This strategy targets long-tail, specific search queries from users looking for novel ways to style their videos.

Example Keywords

• "glitch text effect instagram reel"
• "pop-in caption effect tutorial"
• "split screen clone effect tiktok"
• "zoom + auto-captions effect stack"

Rationale

Creators and editors search for specific effect combinations to achieve a desired look. By programmatically creating pages for thousands of these 'stacks,' Mirage can dominate a massive, underserved long-tail keyword segment and drive users directly into the product with pre-configured templates.

Topical Authority

This play showcases the depth and versatility of Mirage's editing engine. It positions the tool not just as a utility, but as a creative suite, building authority among power users and aspiring creators alike.

Internal Data Sources

Use the internal taxonomy of effects, anonymized user retention metrics to rank popular stacks, and the Getty Images API to generate before/after GIFs for each recipe.

Estimated Number of Pages

~3,000 (Covering permutations of 250+ effects across different platforms)

Build a comprehensive library of thousands of 'how-to' guides for micro-editing tasks achievable with AI. This addresses a massive volume of high-utility, problem-oriented search queries that competitors currently dominate.

Example Keywords

• "remove background noise from video ai"
• "auto resize video for instagram reels"
• "ai cut silences in video"
• "generate b-roll with ai"

Rationale

Users frequently search for solutions to very specific video editing problems. By creating a dedicated, high-quality tutorial page for each of these tasks, Mirage can capture a huge volume of organic traffic and directly demonstrate how its product solves the user's immediate need.

Topical Authority

Mirage already has a small foothold in 'AI eye contact' and 'AI captions.' This play expands that authority across the entire spectrum of AI-powered video editing tasks, establishing the domain as a definitive resource for 'how-to' knowledge.

Internal Data Sources

Utilize product documentation from help.mirage.app, feature usage telemetry to identify common user actions, and a library of demo assets to create illustrative visuals and GIFs.

Estimated Number of Pages

~2,000 (Covering thousands of long-tail editing tasks)

Create a library of AI-generated video scripts and templates tailored for new employee onboarding across hundreds of specific job roles. This targets high-value B2B searchers in HR and Learning & Development who need scalable training solutions.

Example Keywords

• "remote SDR onboarding video template"
• "restaurant server training video script"
• "hipaa training video for nurses ai"
• "new engineer welcome video script"

Rationale

Companies constantly need to create training and onboarding content, a costly and time-consuming process. By offering pre-made, role-specific scripts and video templates, Mirage can attract HR and L&D leaders looking for efficient, scalable solutions, a high-value B2B audience.

Topical Authority

This play positions Mirage as an essential tool for corporate communications and internal training, moving beyond marketing use cases. It establishes authority in the lucrative B2B SaaS and enterprise space.

Internal Data Sources

Leverage anonymized training scripts from existing enterprise customers, AI-Twin metadata to recommend suitable presenter styles, and pre-written compliance snippets for regulated industries.

Estimated Number of Pages

~1,760 (Covering 220 job roles across 8 company archetypes)

Build a hub of pages that automatically generate video scripts and storyboards for various industries, platforms, and video lengths. This captures users at the very beginning of the creative process, before they've even chosen an editor.

Example Keywords

• "30 second saas explainer script"
• "tiktok hook for beauty brand"
• "facebook ad storyboard for fintech"
• "youtube shorts script for real estate"

Rationale

The creative process begins with an idea and a script, not an editing tool. By providing a resource that solves this initial 'blank page' problem, Mirage can attract users earlier in their journey, making its editor the natural next step and increasing user lock-in.

Topical Authority

This play demonstrates that Mirage understands the full creative lifecycle, from ideation to publication. It builds authority as a strategic partner, not just a post-production tool, leveraging its own foundation model for unique script generation.

Internal Data Sources

Use data from high-retention video scripts, fine-tune a language model on Mirage's 'Speech-Timing-Style' foundation model, and use image-gen to create storyboard still frames.

Estimated Number of Pages

~1,300 (Covering a matrix of industries, durations, and platforms)

Improvements Summary

Expand and optimize core and feature pages for high-potential, mid-funnel keywords, improve on-page SEO, and build out supporting blog, how-to, and comparison content. Strengthen internal linking, add structured data, and consolidate duplicate pages to increase non-branded traffic and rankings.

Improvements Details

Rewrite H1s, titles, and H2s to target terms like 'ai video editor with captions', 'ai eye contact', and 'add subtitles to video automatically'. Add FAQ blocks, product demo videos with schema, and comparison tables. Launch a blog hub, actionable how-to guides, and competitor comparison pages, all with strong internal links to feature pages. Address technical SEO with schema, page speed improvements, and canonicalization.

Improvements Rationale

The site has strong branded search but underperforms for high-volume, non-branded keywords due to thin content and missed keyword targeting. By expanding content depth, targeting specific search terms, and improving technical SEO, the cluster can move from page 2 to page 1 for valuable queries, increasing qualified traffic and conversions.