Miro Organic Growth Opportunities

Create comprehensive playbooks for different industries detailing how professionals can leverage Miro for their unique challenges and workflows. Each playbook would include best practices, templates, and real-world examples specific to that industry.

Example Keywords

• "healthcare collaboration best practices"
• "engineering team workflow guide"
• "financial services project management playbook"
• "education sector collaboration guide"

Rationale

By creating deep, industry-specific content, Miro can capture high-intent traffic from professionals seeking specialized solutions for their sector. This addresses an current gap in Miro's content strategy.

Topical Authority

Miro's extensive experience across industries and existing enterprise case studies provide strong foundation for authoritative content.

Internal Data Sources

Enterprise customer success stories, industry-specific templates from Miroverse, usage analytics by sector.

Estimated Number of Pages

2,500-5,000 pages across different industries and sub-sectors

Develop comprehensive guides tailored to specific professional roles, detailing how different professionals can optimize their workflows using Miro. Each guide addresses unique challenges and requirements of different job functions.

Example Keywords

• "product manager collaboration guide"
• "UX designer workflow optimization"
• "agile coach team management"
• "scrum master daily workflow"

Rationale

Role-specific content attracts high-intent users searching for solutions to their specific professional challenges. This targeted approach fills a gap in current content coverage.

Topical Authority

Miro's platform is already widely used across various professional roles, providing authentic insights and authority.

Internal Data Sources

User behavior analytics, role-specific template usage data, customer feedback by role.

Estimated Number of Pages

3,000-6,000 pages covering various roles and responsibilities

Create detailed tutorials and use cases for integrating Miro with other popular tools and platforms. Focus on practical applications and workflow automation possibilities.

Example Keywords

• "Miro Jira integration guide"
• "Slack Miro workflow automation"
• "Microsoft Teams Miro setup"
• "Zoom Miro collaboration guide"

Rationale

Integration-focused content attracts technical decision-makers and users looking to optimize their tech stack. This addresses high-value search intent.

Topical Authority

Miro's extensive integration ecosystem and technical documentation provide strong foundation for authoritative content.

Internal Data Sources

API documentation, integration analytics, partner feedback, support tickets.

Estimated Number of Pages

1,500-3,000 pages covering various integrations and use cases

Build a comprehensive library of research articles, studies, and whitepapers on collaboration trends, remote work statistics, and productivity insights across different regions and industries.

Example Keywords

• "remote collaboration statistics 2024"
• "distributed team productivity research"
• "global workplace collaboration trends"
• "hybrid work best practices study"

Rationale

Research-based content attracts decision-makers and establishes Miro as a thought leader in the collaboration space. This content type currently shows strong search demand but limited coverage.

Topical Authority

Miro's global presence and data on collaboration patterns provide unique insights and authority.

Internal Data Sources

Anonymized platform usage data, commissioned research, partner studies.

Estimated Number of Pages

2,000-4,000 pages of research content

Create a comprehensive glossary of educational and methodology terms related to collaboration, project management, and design thinking. Each entry provides detailed explanations and practical applications.

Example Keywords

• "what is convergent thinking"
• "agile methodology definition"
• "design thinking process explained"
• "scrum terminology guide"

Rationale

Educational content attracts professionals seeking to understand and implement various methodologies. This addresses significant search volume for methodology-related terms.

Topical Authority

Miro's platform is built around these methodologies, providing natural authority in these topics.

Internal Data Sources

Internal training materials, methodology templates, expert contributions.

Estimated Number of Pages

300-500 detailed glossary entries

Improvements Summary

Optimize Miro's template pages by targeting specific keywords with moderate search volume and low competition. Enhance on-page content, meta tags, and internal linking to improve search rankings and user engagement.

Improvements Details

Focus on keywords like 'start stop and continue template' and 'ecosystem map template' by incorporating them into meta tags and headers. Expand content with in-depth explanations, FAQs, and user testimonials. Improve visual content with high-quality images and downloadable samples. Implement cross-linking between related templates and use descriptive anchor text.

Improvements Rationale

Targeting keywords with moderate search volume and low competition can improve rankings and increase organic traffic. Enhancing content quality and user experience will lead to longer site visits and higher engagement. Optimized internal linking and clear CTAs can drive more conversions and usage of Miro's templates.