MoEngage Organic Growth Opportunities

This play creates thousands of programmatic pages for engagement benchmarks, segmented by channel, industry, and geographic region. It establishes MoEngage as the definitive source for performance data, attracting high-intent organic traffic from marketers and leadership worldwide.

Example Keywords

• "email open rate for finance industry 2025"
• "push notification ctr benchmarks in asia"
• "average sms unsubscribe rate for retail"
• "whatsapp marketing benchmarks for travel industry in europe"

Rationale

Marketers and growth leaders constantly search for benchmark data to measure their performance and justify strategy. By providing granular, up-to-date metrics for specific industries and regions, MoEngage can capture this high-intent audience that is actively looking to improve their engagement tactics and evaluate new tools.

Topical Authority

The domain already publishes high-level benchmark reports, demonstrating foundational knowledge. This play dramatically expands that authority by offering unparalleled granularity, leveraging MoEngage's core asset: proprietary, anonymized engagement data from over 1,350 global brands, creating a competitive moat that is nearly impossible to replicate.

Internal Data Sources

Utilize the aggregate channel performance tables directly from the MoEngage platform, connect to the internal Benchmarks API for real-time data, and enrich the content with insights from existing research decks created by the Growth Academy team.

Estimated Number of Pages

4,500+

This play generates a comprehensive library of campaign ideas tailored to hundreds of global holidays and marketing moments, segmented by industry. It positions MoEngage as an essential resource for marketers planning their promotional calendars, capturing timely, high-intent search traffic throughout the year.

Example Keywords

• "diwali push notification ideas for e-commerce"
• "black friday email campaign templates for travel"
• "ramadan sms marketing examples for banking"
• "back to school campaign ideas for retail"

Rationale

Marketers are under constant pressure to deliver creative and effective campaigns for seasonal events. A playbook that provides ready-to-use ideas, copy, and visuals for specific holidays and industries solves a recurring, urgent pain point, attracting users who are actively seeking tools to execute these campaigns.

Topical Authority

While the site has some holiday-related posts, they are not comprehensive and generate minimal traffic. Scaling this concept to cover hundreds of global holidays and events across all key industries would establish definitive topical authority in a valuable and underserved area of marketing content.

Internal Data Sources

Leverage historical campaign data to create send-time heatmaps for each locale, integrate with the Getty Images partnership to provide compelling visuals for each campaign at a low cost, and incorporate strategic insights from internal playbooks stored in the Growth Academy knowledge base.

Estimated Number of Pages

3,650+

This play creates a diagnostic knowledge graph that addresses common mobile messaging issues, with dedicated pages for each symptom, device, and OS combination. It captures extremely high-intent traffic from developers and technical marketers facing critical delivery problems, positioning MoEngage as the most reliable and transparent provider.

Example Keywords

• "why are push notifications not being delivered on android 14"
• "firebase token delivered but notification not displayed ios"
• "chrome web push not working on windows 11"
• "in-app message not showing on samsung devices"

Rationale

When push or in-app messages fail, development teams search for immediate, specific solutions. By providing a comprehensive resource that diagnoses these 'hair-on-fire' problems, MoEngage can attract technical users at a moment of intense frustration with their current tools, creating a powerful opportunity to showcase superior reliability and support.

Topical Authority

The domain has existing help center articles but lacks a scaled, SEO-focused approach to troubleshooting. By structuring thousands of support tickets and developer logs into a public-facing knowledge graph, MoEngage can build unparalleled authority on the technical nuances of message delivery, a topic competitors have not systematically covered.

Internal Data Sources

Analyze Zendesk support ticket tags to identify the most common symptoms and their resolutions. Use data from the internal Push Reachability Dashboard to provide metrics per device/OS. Incorporate technical details from SDK GitHub issues and internal engineering fix commits to provide credible, step-by-step solutions.

Estimated Number of Pages

1,500+

This play develops a comprehensive marketing technology glossary, defining and translating key terms into multiple languages. It establishes MoEngage as a foundational educational resource for global marketing teams, capturing a wide, international audience and building brand authority in non-English markets.

Example Keywords

• "customer engagement translation in japanese"
• "what is rfm segmentation in spanish"
• "push notification meaning in portuguese"
• "marketing automation definition in german"

Rationale

As marketing teams become more global, there is a growing need for a shared understanding of technical terms across different languages. By providing clear definitions and local-language translations, MoEngage can attract a broad international audience, becoming an indispensable resource for marketers, developers, and students worldwide.

Topical Authority

MoEngage's platform and customer base are global, but its content is primarily English-focused. Creating a multilingual glossary leverages its existing international footprint to build topical authority in underserved language markets, creating a strong competitive advantage against competitors who only offer English-only resources.

Internal Data Sources

Use the platform's UI locale files (which support over 18 languages) as a foundation for terms. Extract definitions from knowledge-base articles that have been translated for different regions. Incorporate practical examples from customer success glossaries and in-product tooltips to add unique context.

Estimated Number of Pages

3,600+

This play creates a library of marketing experiments, indexed by the target KPI, industry, and expected performance lift. It provides a practical, data-backed resource for growth marketers and product managers, attracting a sophisticated audience actively looking for ways to improve their metrics.

Example Keywords

• "how to increase daily active users by 10% in a fintech app"
• "experiment to boost email click rate by 5% in e-commerce"
• "strategy to reduce churn 3% on ott platforms"
• "a/b test ideas for improving user onboarding"

Rationale

Modern growth teams operate on a continuous cycle of experimentation and optimization. A cookbook that provides specific, data-supported experiment ideas—complete with hypotheses, setup instructions, and historical results—directly serves their workflow, attracting high-value users who are looking for advanced tools to run such tests.Topical Authority

MoEngage has the data but has not yet productized it for content marketing. By leveraging its vast, proprietary dataset of A/B test results, MoEngage can offer empirical evidence of what works, establishing unmatched authority on growth marketing tactics. This moves beyond generic advice to provide credible, quantitative insights that competitors cannot replicate.

Internal Data Sources

Analyze anonymized A/B test result tables from the platform to extract average lift percentages and winning variants for different experiments. Incorporate the code from internal sample-size and statistical significance calculators to add interactive tools. Use industry metadata from the Benchmarks API to filter experiments and provide relevant context.

Estimated Number of Pages

1,200+

Improvements Summary

Refine and expand the omnichannel marketing content cluster by targeting high-potential keywords, improving on-page SEO, and strengthening internal linking. Add new assets like industry-specific guides, downloadable templates, and explainer videos to address content gaps and user intent.

Improvements Details

Update H1s and meta tags with primary keywords and current year, insert missing long-tail terms into headers, and add FAQ sections with schema markup. Reposition the main blog as a pillar page, publish a comprehensive strategy guide, and introduce industry spin-offs and downloadable templates. Implement a structured internal linking playbook, add a 'Related Resources' module, and update the site footer to direct users to the pillar page. Target keywords include 'omnichannel marketing examples', 'omnichannel customer journey', and 'omni vs multi channel'.

Improvements Rationale

These actions address low visibility for high-volume, low-competition keywords and strengthen topical authority by clarifying site architecture and improving keyword alignment. Enhanced internal linking and new content assets are expected to increase organic rankings, drive more qualified traffic, and generate additional leads for MoEngage.