Morning Brew ️ Organic Growth Opportunities

Create a massive index of static comparison pages detailing corporate benefits and perks for thousands of companies across hundreds of cities. This play captures high-intent traffic from professionals comparing job offers or researching potential employers.

Example Keywords

• “microsoft parental leave policy”
• “google remote work benefits”
• “[company] 401k match 2025”
• “best pto tech companies”

Rationale

Morning Brew's audience of career-minded professionals is actively seeking this information. Providing a centralized, easy-to-compare database of corporate perks is a high-value service that directly addresses user needs, attracting high-intent job seekers and HR professionals who are prime candidates for newsletter subscriptions and B2B sponsorships (HR SaaS, fintech).

Topical Authority

While this is a net-new content area, Morning Brew's existing authority in the career and business space provides a strong foundation. Leveraging its massive subscriber base for unique data will immediately establish it as a differentiated and authoritative source, leapfrogging generic competitors like Glassdoor.

Internal Data Sources

Utilize crowdsourced survey data from Morning Brew’s 5M+ subscribers to gather unique, proprietary information on benefits. This can be supplemented with data from the LinkedIn Jobs API (to verify remote work policies) and transcripts from proprietary HR-focused events.

Estimated Number of Pages

1,600,000+

Develop hundreds of thousands of programmatic pages that provide detailed salary and compensation data for specific job roles within individual cities. This strategy targets high-intent, high-volume search queries from professionals evaluating career moves and job offers.

Example Keywords

• “product manager salary san francisco”
• “data analyst salary nyc”
• “software engineer ii salary austin”
• “marketing coordinator pay chicago”

Rationale

Compensation is a primary driver for Morning Brew’s core audience of early-to-mid-career professionals. Creating a comprehensive, location-specific salary resource directly serves a critical user need, driving high-value traffic with strong potential for newsletter conversion and attracting HR tech sponsors.

Topical Authority

Morning Brew already covers career-building topics, giving it foundational authority. By incorporating proprietary data from community surveys and expert commentary from its podcasts, it can build a resource that is more trustworthy and nuanced than purely algorithm-driven salary aggregators.

Internal Data Sources

Leverage anonymized compensation data gathered from Morning Brew community surveys as a primary differentiator. Enrich this with public data from the U.S. Bureau of Labor Statistics and expert commentary extracted from career-related podcast transcripts like “Money with Katie.”

Estimated Number of Pages

300,000+

Programmatically generate SEO-optimized 'cheat sheets' for every public company's quarterly earnings report. Each page would distill key metrics, analyst sentiment, and executive commentary into a digestible format, complete with a short audio summary.

Example Keywords

• “snowflake q2 2025 earnings summary”
• “apple fy 2026 guidance”
• “when is [ticker] next earnings call”
• “[company] revenue breakdown 2024”

Rationale

This play targets a high-value audience of investors, analysts, and finance professionals who need quick, reliable summaries of corporate performance. By creating a comprehensive, evergreen library of earnings reports, Morning Brew can capture significant high-intent traffic currently fragmented across various financial news sites.

Topical Authority

Morning Brew's brand is built on delivering concise business and market news. This play is a natural extension of that core competency, turning ephemeral newsletter content into a structured, permanent, and highly authoritative resource that solidifies its expertise in financial markets.

Internal Data Sources

Use the internal “Brew Markets” newsletter archive to pull analyst commentary for each report. Supplement this by processing public SEC XBRL data feeds for key financials and transcribing audio from earnings calls to extract direct CEO quotes.

Estimated Number of Pages

120,000+

Create a definitive encyclopedia explaining the business and cultural context of viral memes and workplace trends. Each page would detail the origin, evolution, and brand impact of phenomena like 'Quiet Quitting' or the 'This is Fine' dog.

Example Keywords

• “quiet quitting meaning work”
• “npc meme explained”
• “barbenheimer marketing meme”
• “corporate cringe memes”

Rationale

This highly creative play leverages Morning Brew’s witty, culturally-aware brand voice to capture massive search volume from a younger demographic. It serves as a powerful link magnet and a low-cost, high-impact way to drive brand awareness and top-of-funnel traffic.

Topical Authority

Morning Brew’s newsletters are famous for their meme-laden, accessible tone. This gives the brand natural permission and authority to be the go-to source for explaining how internet culture intersects with the business world, a niche that more traditional competitors like the WSJ or Axios avoid.

Internal Data Sources

Mine Morning Brew’s internal Slack for data on which memes and emojis are trending among employees. Use the brand's social media accounts and newsletter archive to find examples of how they've used these memes in the past, adding a unique, self-referential layer to the content.

Estimated Number of Pages

3,000+

Build a comprehensive A-Z glossary of thousands of business, finance, and tech terms, with each term having its own dedicated definition page. This foundational SEO play targets a massive volume of high-intent, informational search queries.

Example Keywords

• “what is EBITDA”
• “cagr meaning”
• “goodwill definition accounting”
• “tam sam som explained”

Rationale

Users frequently search for definitions of complex business terms. By providing clear, concise, and well-contextualized answers, Morning Brew can capture a huge volume of top-of-funnel traffic, establishing itself as an essential educational resource and converting curious searchers into loyal newsletter subscribers.

Topical Authority

As a daily business news source with a strong backlink profile from finance and tech domains, Morning Brew has inherent topical authority. A structured glossary reinforces this expertise and fills a clear content gap, as none of its current top-ranking keywords are simple definitional queries.

Internal Data Sources

The primary differentiator would be pulling every sentence containing the target term from the entire 8-year Morning Brew newsletter archive. This creates unique 'In the News' example sections that no competitor can replicate, showing the term's real-world application over time.

Estimated Number of Pages

25,000+

Improvements Summary

Add 150-200 words of witty, keyword-rich copy, unique meta tags, and schema markup to each game page. Strengthen internal linking from high-authority pages and create supporting blog content to capture long-tail searches.

Improvements Details

Tasks include optimizing on-page content for target keywords like 'Morning Brew crossword' and 'business games', implementing Game and FAQ schema, and improving image/iframe handling for performance. Add a persistent 'Games' link in the global nav, deep-link from newsletters, and build out evergreen blog posts and a leaderboard page. Technical steps include compressing JS, adding canonical tags, and generating a dedicated sitemap for games.

Improvements Rationale

These improvements address thin content and poor crawlability, helping Google better understand and rank the games cluster. Stronger internal links and supporting content will distribute authority and capture more search intent, while schema and technical fixes improve visibility and user experience. The expected result is higher keyword rankings, increased organic traffic, and more newsletter sign-ups.